Website review, no card needed

wpyr.com logo

wpyr.com website review

Visit site (opens in a new tab)Reviewed 19 October 202632 issues · 102 checks

This review found 32 issues worth fixing on wpyr.com, 12 of them high impact, across 102 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.9 s7.9 sApr 25Aug 88.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20268.1 s
May 2, 20268.2 s
May 9, 20268.2 s
May 16, 20268.0 s
May 23, 20268.0 s
May 30, 20268.0 s
Jun 6, 20268.0 s
Jun 13, 20268.2 s
Jun 20, 20268.3 s
Jun 27, 20268.3 s
Jul 4, 20268.4 s
Jul 11, 20268.5 s
Jul 18, 20268.5 s
Jul 25, 20268.6 s
Aug 1, 20268.7 s
Aug 8, 20268.7 s
Real-visitor tap response (INP)75th percentile, phones
79 ms71 msApr 25Aug 875 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202678 ms
May 2, 202678 ms
May 9, 202677 ms
May 16, 202677 ms
May 23, 202674 ms
May 30, 202672 ms
Jun 6, 202673 ms
Jun 13, 202674 ms
Jun 20, 202674 ms
Jun 27, 202674 ms
Jul 4, 202672 ms
Jul 11, 202673 ms
Jul 18, 202674 ms
Jul 25, 202674 ms
Aug 1, 202676 ms
Aug 8, 202675 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix61
  • Render-blocking requests

    1.9 s

    29 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Improve image delivery

    1.1 s · 540 KiB

    9 images could be 540 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61 (desktop: 92). Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    400 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    300 ms · 28 KiB

    About 28 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    250 ms · 32 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Unpkg, userway.org and Cloudflare and others), adding 273 KiB and 116 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Phones get a much slower page than desktops

    Desktop scores 92 but mobile only 61. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 338 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.6 s

    11.6 s

    Your largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 11.9 s

    11.9 s

    The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 78 ms to 75 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 8.1 s to 8.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 68 ms

    68 ms

    Real visitors wait 68 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 608 ms

    608 ms

    Real visitors wait 608 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 21 ms

    21 ms

    Scripts block the page for only 21 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 10.0 MB in 94 requests

    10.0 MB

    Your homepage downloads 10.0 MB in 94 requests on a phone: media 7.9 MB (1), images 1.6 MB (23) and scripts 298 KiB (39). Under 2 MB keeps phones on slow connections fast.

  • 11 images in older formats

    11 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (34 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.8 g of CO₂ per visit

    2.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.83 g of CO₂e: 339.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9093
  • 14 images without alt text

    14 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8586
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 98 internal links, 16 external

    The homepage links to 98 pages on wpyr.com and 16 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “ALASKA’SSCENIC RAILWAYOF THE WORLD”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “WHITE PASS & YUKON ROUTE - White Pass & Yukon Route Railway”.

  • Canonical URL set

    The canonical URL is https://wpyr.com/.

  • Structured data in place

    Structured data found: Organization, Place, TouristAttraction, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wpyr.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (553 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 21 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to /explore, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 14 pages without a meta description

    /company-info/jobs, /railfans, /company-info, /explore/maps, /railfans/brochures and /experience/webcams and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /history/the-white-pass-story and /train-shoppe have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://wpyr.com/cdn-cgi/l/email-protection (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (wpyr.com).

  • Valid certificate (76 days left)

    The certificate from Let's Encrypt · YE2 verifies for wpyr.com and is valid for another 76 days.

  • http:// redirects to https

    http://wpyr.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    wpyr.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    wpyr.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 24 years old

    24 years

    wpyr.com was registered in Sep 2002 through Spaceship, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    wpyr.com is registered until Sep 2027.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 307 words of copy

    The homepage carries about 307 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book Now”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Book Now” and “2026 Excursions: Book Now”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be wpyr.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:38.58.228.216 ip4:64.186.123.153 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “default”), so receivers can verify mail really came from you.

Privacy and tracking

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 1.14.2; the current release is 7.1.3.

Stack

CMS
WordPress 1.14.2
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 32 issues on wpyr.com, including 11 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25