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writer.org website review
Visit site (opens in a new tab)Reviewed 22 October 202642 issues · 94 checks
This review found 42 issues worth fixing on writer.org, 22 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
57F- #84,604 of 85,861 reviewed websitesbeats 1%
- #43,679 of 43,859 online storesbeats 0%
- #2,122 of 2,136 WooCommerce storesbeats 1%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.6 s |
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.6 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 101 ms |
| May 9, 2026 | 96 ms |
| May 16, 2026 | 96 ms |
| May 23, 2026 | 92 ms |
| May 30, 2026 | 88 ms |
| Jun 6, 2026 | 88 ms |
| Jun 13, 2026 | 88 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 88 ms |
| Jul 4, 2026 | 91 ms |
| Jul 11, 2026 | 88 ms |
| Jul 18, 2026 | 83 ms |
| Jul 25, 2026 | 86 ms |
| Aug 1, 2026 | 83 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 94 ms |
| Aug 22, 2026 | 88 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 86 ms |
| Sep 19, 2026 | 86 ms |
| Sep 26, 2026 | 89 ms |
| Oct 3, 2026 | 92 ms |
| Oct 10, 2026 | 97 ms |
| Oct 17, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.6 s
3.1 s
3.6 s
4.1 s
writer.org does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
3.8 s27 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.
Improve image delivery
2.6 s · 450 KiB2 images could be 450 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.
13,990 HTML elements
The page has 13,990 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
1.1 s · 296 KiBAbout 296 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Reduce unused CSS
1.1 s · 191 KiBAbout 191 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 69). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 1.9 s. During a long task the page ignores taps.
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify JavaScript
300 ms · 54 KiB54 KiB could be saved by minifying JavaScript.
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, userway.org and Fastest Forward and others), adding 419 KiB and 199 ms of main-thread time.
Minify CSS
24 KiB24 KiB could be saved by minifying CSS.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 69 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Use efficient cache lifetimes
3 KiB4 files are served with short cache lifetimes, so returning visitors download them again (3 KiB).
1 checks passed
Server response: 38 ms
38 msYour server sent the HTML in 38 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 11.5 s
11.5 sReal visitors wait 11.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.43
0.43For real visitors the layout shifts by 0.43 (75th percentile). Good is under 0.1.
Real-user FCP: 11.5 s
11.5 sReal visitors see the first content after 11.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 13.5 s
13.5 sReal visitors wait 13.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 15.0 s
15.0 sYour largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 5.6 s
5.6 sThe first text or image appears after 5.6 s on a phone. Good is under 1.8 s.
Time to Interactive: 15.3 s
15.3 sThe page becomes fully interactive after 15.3 s. Good is under 3.8 s.
Total Blocking Time: 950 ms
950 msScripts block taps and scrolling for 950 ms in total while the page loads. Good is under 200 ms.
Speed Index: 7.1 s
7.1 sVisually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 34% slower for real visitors
+34%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 101 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 142 requests
2.9 MBYour homepage downloads 2.9 MB in 142 requests on a phone: images 1.5 MB (20), scripts 830 KiB (75) and stylesheets 308 KiB (39). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
88 images without alt text
88 images have no alt text, which hurts accessibility and image search.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (8 elements).
6 buttons without a name
6 buttons have no accessible name, so screen readers announce just “button”.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h6 and h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
9 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 12 WCAG 2.2 A/AA and best-practice rules on the phone render: 9 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (26 characters)
Your title is only 26 characters: “Home - The Writer's Center”. Between 30 and 65 characters leaves room to say what you do and for whom.
3 H1 headlines
There are 3 <h1> headlines (“The Writer's Center”, “Celebrate 50 Years of The Writer’s Center!” and “Events”). One clear main headline is easier for people and search engines.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
1,208 internal links, 7 external
The homepage links to 1,208 pages on writer.org and 7 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://writer.org/.
Structured data in place
Structured data found: BreadcrumbList, Event, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://writer.org/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes /llms.txt (195 KiB, 548 links), a plain-text guide to the site for AI tools.
Other pages
11 pages without a meta description
/faqs-contact, /workshops, /free-events, /resources, /get-involved and /about-us and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page slow to respond
/faqs-contact took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 144 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (writer.org).
Valid certificate (64 days left)
The certificate from Google Trust Services · WR1 verifies for writer.org and is valid for another 64 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://writer.org redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (40 internal, 5 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
Domain expires in 37 days
writer.org is registered until Nov 2026. Make sure auto-renew is on and the card on file is current.
No CAA record
writer.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
writer.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 30 years old
30 yearswriter.org was registered in Nov 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 33 words
The homepage has only about 33 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
173 calls to action
The homepage has 173 calls to action, for example “FAQs & Contact”, “Join” and “Book Farm”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be writer.org is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com +a +mx +ip4:72.5.248.203 +ip4:162.211.80.53 ~all”.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
- 1 plugin is behind its latest release.the-events-calendar 6.18.0 → 6.18.2
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
Hiring
- Hiring
- 47 open roles
- Teams
- Engineering, product & design (19), Delivery & customer success (15), Sales (7), Marketing (4)
- Job board
- ashby
- Careers page
- jobs.ashbyhq.com/writer (opens in a new tab)
Company
- Founded
- 1976
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 42 issues on writer.org, including 21 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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