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writer.org website review

Visit site (opens in a new tab)Reviewed 22 October 202642 issues · 94 checks

This review found 42 issues worth fixing on writer.org, 22 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s1.8 sMay 2Oct 173.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20262.7 s
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.5 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.6 s
Jul 4, 20262.8 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.1 s
Aug 15, 20263.4 s
Aug 22, 20263.6 s
Aug 29, 20263.6 s
Sep 5, 20263.7 s
Sep 12, 20263.5 s
Sep 19, 20263.3 s
Sep 26, 20263.5 s
Oct 3, 20263.3 s
Oct 10, 20263.4 s
Oct 17, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
104 ms80 msMay 2Oct 1796 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026101 ms
May 9, 202696 ms
May 16, 202696 ms
May 23, 202692 ms
May 30, 202688 ms
Jun 6, 202688 ms
Jun 13, 202688 ms
Jun 20, 202687 ms
Jun 27, 202688 ms
Jul 4, 202691 ms
Jul 11, 202688 ms
Jul 18, 202683 ms
Jul 25, 202686 ms
Aug 1, 202683 ms
Aug 8, 202687 ms
Aug 15, 202694 ms
Aug 22, 202688 ms
Aug 29, 202687 ms
Sep 5, 202687 ms
Sep 12, 202686 ms
Sep 19, 202686 ms
Sep 26, 202689 ms
Oct 3, 202692 ms
Oct 10, 202697 ms
Oct 17, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of writer.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. writer.org at 0.5 s0.5 s
  2. writer.org at 1.0 s1.0 s
  3. writer.org at 1.5 s1.5 s
  4. writer.org at 2.0 s2.0 s
  5. writer.org at 2.6 s2.6 s
  6. writer.org at 3.1 s3.1 s
  7. writer.org at 3.6 s3.6 s
  8. writer.org at 4.1 s4.1 s

writer.org does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix37
  • Render-blocking requests

    3.8 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Improve image delivery

    2.6 s · 450 KiB

    2 images could be 450 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

  • 13,990 HTML elements

    The page has 13,990 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    1.1 s · 296 KiB

    About 296 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 191 KiB

    About 191 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 69). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 1.9 s. During a long task the page ignores taps.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify JavaScript

    300 ms · 54 KiB

    54 KiB could be saved by minifying JavaScript.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, userway.org and Fastest Forward and others), adding 419 KiB and 199 ms of main-thread time.

  • Minify CSS

    24 KiB

    24 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 69 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    3 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (3 KiB).

1 checks passed
  • Server response: 38 ms

    38 ms

    Your server sent the HTML in 38 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 11.5 s

    11.5 s

    Real visitors wait 11.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.43

    0.43

    For real visitors the layout shifts by 0.43 (75th percentile). Good is under 0.1.

  • Real-user FCP: 11.5 s

    11.5 s

    Real visitors see the first content after 11.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 13.5 s

    13.5 s

    Real visitors wait 13.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 15.0 s

    15.0 s

    Your largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 5.6 s

    5.6 s

    The first text or image appears after 5.6 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 15.3 s

    15.3 s

    The page becomes fully interactive after 15.3 s. Good is under 3.8 s.

  • Total Blocking Time: 950 ms

    950 ms

    Scripts block taps and scrolling for 950 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 101 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 2.9 MB in 142 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 142 requests on a phone: images 1.5 MB (20), scripts 830 KiB (75) and stylesheets 308 KiB (39). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8467
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 88 images without alt text

    88 images have no alt text, which hurts accessibility and image search.

  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (8 elements).

  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h6 and h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 9 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 12 WCAG 2.2 A/AA and best-practice rules on the phone render: 9 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8578
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (26 characters)

    Your title is only 26 characters: “Home - The Writer's Center”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 H1 headlines

    There are 3 <h1> headlines (“The Writer's Center”, “Celebrate 50 Years of The Writer’s Center!” and “Events”). One clear main headline is easier for people and search engines.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 1,208 internal links, 7 external

    The homepage links to 1,208 pages on writer.org and 7 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://writer.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, Event, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://writer.org/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes /llms.txt (195 KiB, 548 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 11 pages without a meta description

    /faqs-contact, /workshops, /free-events, /resources, /get-involved and /about-us and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page slow to respond

    /faqs-contact took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 144 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10092
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (writer.org).

  • Valid certificate (64 days left)

    The certificate from Google Trust Services · WR1 verifies for writer.org and is valid for another 64 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://writer.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 37 days

    writer.org is registered until Nov 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    writer.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    writer.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 30 years old

    30 years

    writer.org was registered in Nov 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 33 words

    The homepage has only about 33 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 173 calls to action

    The homepage has 173 calls to action, for example “FAQs & Contact”, “Join” and “Book Farm”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be writer.org is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com +a +mx +ip4:72.5.248.203 +ip4:162.211.80.53 ~all”.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.
  • 1 plugin is behind its latest release.the-events-calendar 6.18.0 → 6.18.2

Stack

CMS
WordPress 3.7.1
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics

Hiring

Hiring
47 open roles
Teams
Engineering, product & design (19), Delivery & customer success (15), Sales (7), Marketing (4)
Job board
ashby

Company

Founded
1976

Upkeep, stack, hiring and company data from programmable.info

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