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wsc-inc.com website review

Visit site (opens in a new tab)Reviewed 22 October 202629 issues · 71 checks

This review found 29 issues worth fixing on wsc-inc.com, 14 of them high impact, across 71 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of wsc-inc.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wsc-inc.com at 0.6 s0.6 s
  2. wsc-inc.com at 1.1 s1.1 s
  3. wsc-inc.com at 1.7 s1.7 s
  4. wsc-inc.com at 2.2 s2.2 s
  5. wsc-inc.com at 2.8 s2.8 s
  6. wsc-inc.com at 3.3 s3.3 s
  7. wsc-inc.com at 3.9 s3.9 s
  8. wsc-inc.com at 4.4 s4.4 s

Speed

8 to fix53
  • Reduce unused JavaScript

    5.4 s · 583 KiB

    About 583 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.

  • Render-blocking requests

    1.9 s

    25 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Use efficient cache lifetimes

    1.1 s · 372 KiB

    66 files are served with short cache lifetimes, so returning visitors download them again (372 KiB).

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Vimeo, Google Tag Manager and userway.org and others), adding 14.3 MB and 705 ms of main-thread time.

  • Vimeo adds 409 ms

    409 ms

    Vimeo costs a phone 409 ms of main-thread work and 13.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 1.2 MB

    2 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 74). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    150 ms · 24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix63
  • Largest Contentful Paint: 15.1 s

    15.1 s

    Your largest element takes 15.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 6.1 s

    6.1 s

    The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 15.6 s

    15.6 s

    The page becomes fully interactive after 15.6 s. Good is under 3.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 204 ms

    204 ms

    Scripts block taps and scrolling for 204 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 15.7 MB in 122 requests

    15.7 MB

    Your homepage downloads 15.7 MB in 122 requests on a phone: other files 11.9 MB (32), images 2.2 MB (19) and scripts 1.2 MB (32). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (38 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.5 g of CO₂ per visit

    4.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.46 g of CO₂e: 534.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10083
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (76 characters)

    Your title is 76 characters, so Google will cut it off around 60: “WSC (Water Systems Consulting) | Water Engineering Consulting FirmHome - WSC”.

  • 47 internal links, 11 external

    The homepage links to 47 pages on wsc-inc.com and 11 external pages.

6 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “WSC is a values-driven water engineering consulting firm committed to Creating a Better Water Future® for our clients a…”.

  • Canonical URL set

    The canonical URL is https://betterwaterfuture.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://betterwaterfuture.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://betterwaterfuture.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (363 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    https://betterwaterfuture.com/stories and https://betterwaterfuture.com/contact have no <h1> headline, so visitors and search engines get no clear main topic.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 1 broken image

    1 image failed to load on a phone, for example https://betterwaterfuture.com/.

  • 2 small tap targets

    2 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “e.player.toggleMute is not a function”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 307 words of copy

    The homepage carries about 307 words of visible text.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Subscribe”.

  • 1 short form

    A short form (4 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wsc-inc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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