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wsecu.org website review

Visit site (opens in a new tab)Reviewed 26 October 202634 issues · 89 checks

This review found 34 issues worth fixing on wsecu.org, 12 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.1 sMay 9Oct 241.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.6 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
203 ms109 msMay 9Oct 24122 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026192 ms
May 16, 2026185 ms
May 23, 2026168 ms
May 30, 2026149 ms
Jun 6, 2026130 ms
Jun 13, 2026121 ms
Jun 20, 2026121 ms
Jun 27, 2026121 ms
Jul 4, 2026121 ms
Jul 11, 2026122 ms
Jul 18, 2026121 ms
Jul 25, 2026121 ms
Aug 1, 2026122 ms
Aug 8, 2026121 ms
Aug 15, 2026121 ms
Aug 22, 2026121 ms
Aug 29, 2026120 ms
Sep 5, 2026120 ms
Sep 12, 2026121 ms
Sep 19, 2026120 ms
Sep 26, 2026120 ms
Oct 3, 2026120 ms
Oct 10, 2026120 ms
Oct 17, 2026121 ms
Oct 24, 2026122 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wsecu.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wsecu.org at 0.4 s0.4 s
  2. wsecu.org at 0.8 s0.8 s
  3. wsecu.org at 1.1 s1.1 s
  4. wsecu.org at 1.5 s1.5 s
  5. wsecu.org at 1.9 s1.9 s
  6. wsecu.org at 2.3 s2.3 s
  7. wsecu.org at 2.6 s2.6 s
  8. wsecu.org at 3.0 s3.0 s

Speed

13 to fix37
  • Reduce unused JavaScript

    7.8 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.8 s faster on a phone.

  • Render-blocking requests

    3.0 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 3.0 s.

  • Use efficient cache lifetimes

    1.3 s · 250 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (250 KiB).

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and salemove.com and others), adding 2.2 MB and 1.8 s of main-thread time.

  • Google CDN adds 691 ms

    691 ms

    Google CDN costs a phone 691 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 126 KiB

    About 126 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    450 ms · 199 KiB

    4 images could be 199 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 361 ms

    361 ms

    Google Tag Manager costs a phone 361 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.

  • salemove.com adds 243 ms

    243 ms

    salemove.com costs a phone 243 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,642 HTML elements

    The page has 1,642 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 66 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 10.5 s

    10.5 s

    The first text or image appears after 10.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 19.6 s

    19.6 s

    Your largest element takes 19.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mobile wallet payment confirmation displayed on a smartphon…”.

  • Time to Interactive: 20.5 s

    20.5 s

    The page becomes fully interactive after 20.5 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 789 ms

    789 ms

    Scripts block taps and scrolling for 789 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 610 ms

    610 ms

    Real visitors wait 610 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 192 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 43% faster for real visitors

    -43%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.8 MB in 109 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 109 requests on a phone: scripts 2.2 MB (25), images 649 KiB (27) and other files 381 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 129.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9496
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 5 H1 headlines

    There are 5 <h1> headlines (“Main Header”, “The Credit Union for Washington: Join Us Today” and “Cash back got cash-backier! Cash back got cash-ba…”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 278 internal links, 22 external

    The homepage links to 278 pages on wsecu.org and 22 external pages.

7 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “We're a member-powered credit union that focuses on you and the communities that make Washington such an amazing place …”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “The Credit Union for Washington: Join Us Today”.

  • Canonical URL set

    The canonical URL is https://wsecu.org/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://www.wsecu.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://wsecu.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,868 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 10 small tap targets

    10 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Connecting to 'https://stats.g.doubleclick.net/g/collect?v=2&ngs=1&ibt=1&tid=G-FHZ8F530J3&cid=1375941659.1793057553&gtm…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 8-field form

    Your longest form asks for 8 fields (7 required). Every extra field lowers completion.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 621 words of copy

    The homepage carries about 621 words of visible text.

6 checks passed
  • 17 calls to action

    The homepage has 17 calls to action, for example “Join”, “Join now” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel, Microsoft Clarity and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wsecu.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Cloudflare

Company

Founded
1957

Upkeep, stack, hiring and company data from programmable.info

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