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wtb.com website review
Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 87 checks
This review found 39 issues worth fixing on wtb.com, 13 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #49,476 of 97,325 reviewed websitesbeats 44%
- #31,165 of 52,934 online storesbeats 36%
- #29,693 of 47,984 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 129 ms |
| May 23, 2026 | 129 ms |
| May 30, 2026 | 128 ms |
| Jun 6, 2026 | 130 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 128 ms |
| Jul 11, 2026 | 127 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 141 ms |
| Aug 15, 2026 | 144 ms |
| Aug 22, 2026 | 147 ms |
| Aug 29, 2026 | 140 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 140 ms |
| Sep 19, 2026 | 138 ms |
| Sep 26, 2026 | 141 ms |
| Oct 3, 2026 | 147 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 159 ms |
| Oct 24, 2026 | 161 ms |
| Oct 31, 2026 | 160 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.0 s · 863 KiB22 files are served with short cache lifetimes, so returning visitors download them again (863 KiB).
Render-blocking requests
1.9 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Main-thread work: 10.8 s
A phone's processor spends 10.8 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,721 HTML elements
The page has 3,721 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Other Google APIs/SDKs, Shopify and zbcdn.net and others), adding 2.2 MB and 1.6 s of main-thread time.
Improve image delivery
300 ms · 704 KiB22 images could be 704 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused JavaScript
150 ms · 843 KiBAbout 843 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 784 ms. During a long task the page ignores taps.
Other Google APIs/SDKs adds 597 ms
597 msOther Google APIs/SDKs costs a phone 597 ms of main-thread work and 882 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 480 ms
480 msShopify costs a phone 480 ms of main-thread work and 434 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
skynettechnologies.com adds 70 ms
70 msskynettechnologies.com costs a phone 70 ms of main-thread work and 448 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
107 KiBAbout 107 KiB of CSS is downloaded but never applied on this page.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need.
Minify JavaScript
19 KiB19 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 23.5 s
23.5 sThe page becomes fully interactive after 23.5 s. Good is under 3.8 s.
Largest Contentful Paint: 6.9 s
6.9 sYour largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
Real-user INP: 226 ms
226 msReal visitors wait 226 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 548 ms
548 msReal visitors wait 548 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.051
0.051The layout barely moves while loading (CLS 0.051, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 285 requests
5.5 MBYour homepage downloads 5.5 MB in 285 requests on a phone: scripts 2.0 MB (80), images 1.9 MB (48) and other files 1.0 MB (130). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
api.DSC00116_20Large.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images below the first screen load straight away
4 images further down the page (126 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
13 tap targets too small
13 tap targets are too small or too close together to hit reliably with a finger.
Links must have discernible text (2 elements)
Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
59 form fields without a label
59 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (10 elements)
Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 130 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (253 characters)
Your meta description is 253 characters; Google truncates after about 160, so the end of your pitch is cut.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
287 internal links, 10 external
The homepage links to 287 pages on wtb.com and 10 external pages.
7 checks passed
One H1 headline
Your main headline reads: “WTB”.
Title: 58 characters
Your title is a healthy 58 characters: “WTB, Wilderness Trail Bikes: Cycling Components since 1982”.
Canonical URL set
The canonical URL is https://www.wtb.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.wtb.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,467 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.wtb.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://www.wtb.com/pages/fit-right-system, https://www.wtb.com/collections/fat-bike-tires and https://www.wtb.com/collections/e-bike-tires have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.wtb.com/pages/fit-right-system has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
13 small tap targets
13 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 935 words of copy
The homepage carries about 935 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SUBSCRIBE” and “SHOP CGR I28”.
13 calls to action
The homepage has 13 calls to action, for example “Shop”, “Subscribe” and “Learn More”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 36 testimonial or review blocks and 8 trust badges.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wtb.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Zotabox Contact Form Builder · Eg Auto Add To Cart · Orbe Geolocation · Restockrocket · Expertvoice · Mailchimp · googleapis.com · skynettechnologies.com · govx.com · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Employees
- 160
- Founded
- 1982
- Headquarters
- Midland
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on wtb.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.