Website review, no card needed
wts.edu website review
Visit site (opens in a new tab)Reviewed 27 October 202649 issues · 95 checks
This review found 49 issues worth fixing on wts.edu, 20 of them high impact, across 95 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.4 s |
| May 16, 2026 | 4.4 s |
| May 23, 2026 | 4.3 s |
| May 30, 2026 | 4.1 s |
| Jun 6, 2026 | 4.3 s |
| Jun 13, 2026 | 4.5 s |
| Jun 20, 2026 | 4.6 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.7 s |
| Jul 11, 2026 | 4.7 s |
| Jul 18, 2026 | 4.8 s |
| Jul 25, 2026 | 5.1 s |
| Aug 1, 2026 | 5.2 s |
| Aug 8, 2026 | 5.2 s |
| Aug 15, 2026 | 5.1 s |
| Aug 22, 2026 | 4.8 s |
| Aug 29, 2026 | 4.2 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 3.8 s |
| Oct 17, 2026 | 4.5 s |
| Oct 24, 2026 | 4.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 208 ms |
| May 16, 2026 | 199 ms |
| May 23, 2026 | 209 ms |
| May 30, 2026 | 182 ms |
| Jun 6, 2026 | 182 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 240 ms |
| Jun 27, 2026 | 228 ms |
| Jul 4, 2026 | 249 ms |
| Jul 11, 2026 | 269 ms |
| Jul 18, 2026 | 214 ms |
| Jul 25, 2026 | 228 ms |
| Aug 1, 2026 | 222 ms |
| Aug 8, 2026 | 214 ms |
| Aug 15, 2026 | 217 ms |
| Aug 22, 2026 | 205 ms |
| Aug 29, 2026 | 195 ms |
| Sep 5, 2026 | 188 ms |
| Sep 12, 2026 | 157 ms |
| Sep 19, 2026 | 163 ms |
| Sep 26, 2026 | 157 ms |
| Oct 3, 2026 | 151 ms |
| Oct 10, 2026 | 160 ms |
| Oct 17, 2026 | 155 ms |
| Oct 24, 2026 | 177 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.4 s · 59.3 MB63 files are served with short cache lifetimes, so returning visitors download them again (59.3 MB).
Reduce unused JavaScript
14.9 s · 2.8 MBAbout 2.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 14.9 s faster on a phone.
website-files.com adds 1.5 s
1.5 swebsite-files.com costs a phone 1.5 s of main-thread work and 59.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
4.8 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.8 s.
Reduce unused CSS
2.1 s · 230 KiBAbout 230 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 40). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.1 s
A phone's processor spends 9.1 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,588 HTML elements
The page has 3,588 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (website-files.com, Google Tag Manager and Vimeo and others), adding 64.4 MB and 2.7 s of main-thread time.
Vimeo adds 238 ms
238 msVimeo costs a phone 238 ms of main-thread work and 3.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
500 ms · 38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.
Google Tag Manager adds 424 ms
424 msGoogle Tag Manager costs a phone 424 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
privado.ai adds 228 ms
228 msprivado.ai costs a phone 228 ms of main-thread work and 457 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 271 ms. During a long task the page ignores taps.
eventscalendar.co adds 85 ms
85 mseventscalendar.co costs a phone 85 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 12 KiB12 KiB could be saved by minifying CSS.
Improve image delivery
129 KiB5 images could be 129 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.8 s
4.8 sReal visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.0 s
4.0 sReal visitors see the first content after 4.0 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 46.0 s
46.0 sThe first text or image appears after 46.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 56.3 s
56.3 sYour largest element takes 56.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A Time-Tested Curriculum In 1929 Westminster’s founder, J. …”.
Speed Index: 46.0 s
46.0 sVisually, the page fills in at 46.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 63.2 s
63.2 sThe page becomes fully interactive after 63.2 s. Good is under 3.8 s.
Total Blocking Time: 748 ms
748 msScripts block taps and scrolling for 748 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 187 ms
187 msReal visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 208 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 72.7 MB in 314 requests
72.7 MBYour homepage downloads 72.7 MB in 314 requests on a phone: media 58.2 MB (17), fonts 7.8 MB (85) and scripts 5.1 MB (68). Under 2 MB keeps phones on slow connections fast.
About 20.6 g of CO₂ per visit
20.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 20.62 g of CO₂e: 2474.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
2 dropdowns have no label.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (22 elements)
All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Headings skip levels
Headings skip levels (h1 → h5, h3 → h6 and h1 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 169 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Westminster Theological Seminary | To Christ, Despite All, We Hold”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“TO CHRISTdespite allWE HOLD” and “A Time-Tested Curriculum”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (203 characters)
Your meta description is 203 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
112 internal links, 57 external
The homepage links to 112 pages on wts.edu and 57 external pages.
3 checks passed
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.wts.edu/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://wts.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,492 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without an H1
https://wts.edu/contact-us and https://wts.edu/academic-study/programs have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 970 words of copy
The homepage carries about 970 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “APPLY NOW” and “INQUIRE”.
7 calls to action
The homepage has 7 calls to action, for example “Subscribe”, “Apply Now” and “INQUIRE”.
1 short form
A short form (3 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 74 testimonial or review blocks and 42 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wts.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Webflow
Company
- Employees
- 142
- Founded
- 1929
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on wts.edu, including 26 speed issues, 6 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.