wurth.se website review

About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

32 files are served with short cache lifetimes, so returning visitors download them again (315 KiB).

Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

About 206 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 1,769 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

7 third-party services load with your homepage (imbox.io, Cookiebot and FontAwesome CDN and others), adding 686 KiB and 284 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

3 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

1 image could be 19 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

The page becomes fully interactive after 9.9 s. Good is under 3.8 s.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

produktnyheter_oktober-extra_750x1128.jpg weighs 513 KiB. On a phone connection a single image that size takes seconds.

Your homepage downloads 2.8 MB in 77 requests on a phone: scripts 1.8 MB (30), images 499 KiB (11) and fonts 277 KiB (13). Under 2 MB keeps phones on slow connections fast.

5 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 94.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

4 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

19 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

14 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (1 element).

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 52 pages on wurth.se and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.wurth.se/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.wurth.se/kassa and https://www.wurth.se/kampanjer/manadskampanj are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://www.wurth.se/kassa, https://www.wurth.se/kampanjer/manadskampanj and https://www.wurth.se/kampanjer/outlet have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.wurth.se/kassa has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.wurth.se/registrera, https://www.wurth.se/produkter/borr-gang/borr/metall-universal-borr/spiralborr/spiralborrkassett-hss-130-19-delar and https://www.wurth.se/produkter/maskiner/tryckluftsmaskiner/borr-skruvmaskiner-sparrskaft-tillbehor/borrmaskin/borrmaskin-gp-9405kl have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

Large scripts ship without source maps.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 522 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.