wwwavskin.com website review

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

About 103 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

6 images could be 129 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

6 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).

Shopify costs a phone 63 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Shopify, Hexton and YouTube and others), adding 549 KiB and 99 ms of main-thread time.

1 long task block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.4 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image is downloaded at several times the size a phone draws it, for example 6ae6eb91a9c617d556cd8c4d4fa93e9a46d73690.jpg at 3,277 px wide, shown at 354 px. Resized copies would save about 99 KiB.

2 images further down the page (167 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 tap targets are too small or too close together to hit reliably with a finger.

Headings skip levels (h4 → h6, h2 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 5 characters: “WWWAV”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 5 characters: “WWWAV”. 70 to 160 characters is enough to sell the click.

There are 4 <h1> headlines (“WWWAV”, “WWWAV” and “FAVORITES”). One clear main headline is easier for people and search engines.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 43 pages on wwwavskin.com and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://wwwavskin.com/pages/contact, https://wwwavskin.com/pages/shipping-info and https://wwwavskin.com/pages/customer-image-and-review-usage-policy are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://wwwavskin.com/collections/products, https://wwwavskin.com/pages/contact, https://wwwavskin.com/collections, https://wwwavskin.com/collections/favorites, https://wwwavskin.com/collections/collabs and https://wwwavskin.com/policies/refund-policy use the same meta description. A description written for each page earns more clicks.

Your homepage links to 7 pages by a URL that isn't their canonical one, for example https://wwwavskin.com/collections/wwwavskin-x-winx-club/products/fairy-bloom-winx-track-hoodie-and-sweatpants, whose canonical is https://wwwavskin.com/products/fairy-bloom-winx-track-hoodie-and-sweatpants. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://wwwavskin.com/pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.

https://wwwavskin.com/collections has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

11 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 158 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.