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wwoven.com website review
Visit site (opens in a new tab)Reviewed 5 November 202610 issues · 66 checks
This review found 10 issues worth fixing on wwoven.com, 4 of them high impact, across 66 checks. The most urgent: 8 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,528 of 93,060 reviewed websitesbeats 93%
- #2,361 of 49,604 online storesbeats 93%
- #2,285 of 44,767 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
500 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Shopify adds 0 ms
0 msShopify costs a phone 0 ms of main-thread work and 588 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
198 KiB6 images could be 198 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
1 third-party service on the page
1 third-party service load with your homepage (Shopify), adding 588 KiB and 0 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 51 ms. During a long task the page ignores taps.
Reduce unused JavaScript
27 KiBAbout 27 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 98
98/100Your mobile performance score is 98. That is in Google's “good” band (90 and up).
Main-thread work: 0.4 s
A phone's processor spends 0.4 s on main-thread work while loading, 195 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
5 checks passed
Time to Interactive: 3.2 s
3.2 sThe page is fully interactive after 3.2 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 0.9 s
0.9 sYour largest element renders in 0.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Beautiful floors, better value.”.
Total Blocking Time: 1 ms
1 msScripts block the page for only 1 ms while loading. Good is under 200 ms.
Images and page weight
About 0.3 g of CO₂ per visit
0.29 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.29 g of CO₂e: 34.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.0 MB in 41 requests
1.0 MBYour homepage downloads 1.0 MB in 41 requests on a phone: images 588 KiB (12), scripts 227 KiB (13) and fonts 132 KiB (4). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
43 internal links, 0 external
The homepage links to 43 pages on wwoven.com and 0 external pages.
8 checks passed
Meta description: 129 characters
Your meta description is 129 characters: “Browse Well Woven wholesale area rugs, stock-size runners, cut-to-length runners, and broadloom with current sizes and …”.
One H1 headline
Your main headline reads: “Beautiful floors, better value.”.
Title: 48 characters
Your title is a healthy 48 characters: “Well Woven Wholesale | Rugs, Runners & Broadloom”.
Canonical URL set
The canonical URL is https://wwoven.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wwoven.com/sitemap.xml.
AI search readiness
robots.txt blocks 2 AI answer engine crawlers
2 of 6Your robots.txt shuts out ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No llms.txt
There is no https://www.wwoven.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 3 crawlers
robots.txt blocks GPTBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
2 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (316 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.wwoven.com/launches is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 318 words of copy
The homepage carries about 318 words of visible text.
2 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Contact us →”, “call 973-689-9261” and “Request Samples”.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wwoven.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 10 issues on wwoven.com, including 3 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.