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x2o.be website review
Visit site (opens in a new tab)Reviewed 27 October 202645 issues · 87 checks
This review found 45 issues worth fixing on x2o.be, 21 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 178 ms |
| May 16, 2026 | 179 ms |
| May 23, 2026 | 179 ms |
| May 30, 2026 | 180 ms |
| Jun 6, 2026 | 184 ms |
| Jun 13, 2026 | 185 ms |
| Jun 20, 2026 | 186 ms |
| Jun 27, 2026 | 189 ms |
| Jul 4, 2026 | 192 ms |
| Jul 11, 2026 | 196 ms |
| Jul 18, 2026 | 202 ms |
| Jul 25, 2026 | 205 ms |
| Aug 1, 2026 | 210 ms |
| Aug 8, 2026 | 212 ms |
| Aug 15, 2026 | 212 ms |
| Aug 22, 2026 | 212 ms |
| Aug 29, 2026 | 210 ms |
| Sep 5, 2026 | 209 ms |
| Sep 12, 2026 | 206 ms |
| Sep 19, 2026 | 205 ms |
| Sep 26, 2026 | 204 ms |
| Oct 3, 2026 | 204 ms |
| Oct 10, 2026 | 204 ms |
| Oct 17, 2026 | 205 ms |
| Oct 24, 2026 | 205 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.3 s · 984 KiBAbout 984 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.
Mobile performance score: 30
30/100Your mobile performance score is 30 (desktop: 46). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.2 s
A phone's processor spends 9.2 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,670 HTML elements
The page has 5,670 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
450 ms · 673 KiB72 files are served with short cache lifetimes, so returning visitors download them again (673 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 624 ms. During a long task the page ignores taps.
Improve image delivery
500 ms · 82 KiB2 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (Cookiebot, openai.com and getflowbox.com and others), adding 1.2 MB and 338 ms of main-thread time.
x2o.website adds 0 ms
0 msx2o.website costs a phone 0 ms of main-thread work and 854 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
250 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.
Reduce unused CSS
150 ms · 36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 59 ms
59 msYour server sent the HTML in 59 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 2.4 s
2.4 sReal visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 9.2 s
9.2 sThe first text or image appears after 9.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 16.0 s
16.0 sYour largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We gebruiken cookies om content en advertenties te personal…”. Most of its time is element render delay (8.2 s).
Speed Index: 14.5 s
14.5 sVisually, the page fills in at 14.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 18.5 s
18.5 sThe page becomes fully interactive after 18.5 s. Good is under 3.8 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Real-user INP: 231 ms
231 msReal visitors wait 231 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 178 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 197 requests
3.2 MBYour homepage downloads 3.2 MB in 197 requests on a phone: scripts 1.9 MB (105), images 658 KiB (66) and media 274 KiB (1). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
75 KiB1 image is downloaded at several times the size a phone draws it, for example trustpilot_logo.png at 2,266 px wide, shown at 130 px. Resized copies would save about 75 KiB.
1 image in older formats
1 image (77 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (95 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (58 elements)
All page content should be contained by landmarks: 58 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Alternative text of images should not be repeated as text (23 elements)
Alternative text of images should not be repeated as text: 23 elements on the page fail this check, rated minor by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
13 links crawlers can't follow
13 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
464 internal links, 11 external
The homepage links to 464 pages on x2o.be and 11 external pages.
7 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Op zoek naar een nieuwe badkamer? Ontdek jouw badkamer bij X2O! Laat je inspireren in één van onze showrooms of shop je…”.
One H1 headline
Your main headline reads: “Shop nu je badkamer met korting op alle categorieën.”.
Title: 39 characters
Your title is a healthy 39 characters: “X²O Badkamers: Dubbel zo blij mee - X2O”.
Canonical URL set
The canonical URL is https://www.x2o.be/nl.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.x2o.be/sitemaps/nl-be/sitemap-index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,963 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.x2o.be/llms.txt (56 KiB, 66 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.x2o.be/nl/faq has no <title>, so Google invents the link text in results.
1 page without a meta description
https://www.x2o.be/nl/faq has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
https://www.x2o.be/nl/badkamermeubels and https://www.x2o.be/nl/baden/baden-overview took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
14 small tap targets
14 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,027 words of copy
The homepage carries about 1,027 words of visible text.
2 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Privacy and tracking
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at x2o.be, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on x2o.be, including 21 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.