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xchair.com website review

Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 84 checks

This review found 33 issues worth fixing on xchair.com, 9 of them high impact, across 84 checks. The most urgent: main-thread work: 5.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.9 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.4 s
Oct 24, 20262.3 s
Oct 31, 20262.1 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
170 ms128 msMay 23Nov 7146 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026137 ms
May 30, 2026138 ms
Jun 6, 2026138 ms
Jun 13, 2026138 ms
Jun 20, 2026137 ms
Jun 27, 2026142 ms
Jul 4, 2026146 ms
Jul 11, 2026156 ms
Jul 18, 2026156 ms
Jul 25, 2026151 ms
Aug 1, 2026151 ms
Aug 8, 2026133 ms
Aug 15, 2026139 ms
Aug 22, 2026146 ms
Aug 29, 2026147 ms
Sep 5, 2026154 ms
Sep 12, 2026154 ms
Sep 19, 2026165 ms
Sep 26, 2026162 ms
Oct 3, 2026163 ms
Oct 10, 2026158 ms
Oct 17, 2026146 ms
Oct 24, 2026150 ms
Oct 31, 2026146 ms
Nov 7, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of xchair.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. xchair.com at 0.4 s0.4 s
  2. xchair.com at 0.8 s0.8 s
  3. xchair.com at 1.2 s1.2 s
  4. xchair.com at 1.6 s1.6 s
  5. xchair.com at 2.0 s2.0 s
  6. xchair.com at 2.4 s2.4 s
  7. xchair.com at 2.8 s2.8 s
  8. xchair.com at 3.2 s3.2 s

Speed

11 to fix63
  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klevu Search and Facebook and others), adding 2.3 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    400 ms · 611 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (611 KiB).

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google Tag Manager adds 657 ms

    657 ms

    Google Tag Manager costs a phone 657 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 338 ms. During a long task the page ignores taps.

  • 1,706 HTML elements

    The page has 1,706 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 131 ms

    131 ms

    Klaviyo costs a phone 131 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Ada adds 91 ms

    91 ms

    Ada costs a phone 91 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 53 KiB

    Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    113 KiB

    113 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Improve image delivery

    5 KiB

    1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 26.6 s

    26.6 s

    The page becomes fully interactive after 26.6 s. Good is under 3.8 s.

  • Total Blocking Time: 951 ms

    951 ms

    Scripts block taps and scrolling for 951 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 3.9 s

    3.9 s

    Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 560 ms

    560 ms

    Real visitors wait 560 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.2 MB in 362 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 362 requests on a phone: scripts 2.7 MB (105), other files 1,023 KiB (203) and HTML 198 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 143.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9494
  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Shop X-Chair Office Chairs and Accessories | X-Chair Official Site”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (285 characters)

    Your meta description is 285 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 125 internal links, 16 external

    The homepage links to 125 pages on xchair.com and 16 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “X-Chair”.

  • Canonical URL set

    The canonical URL is https://www.xchair.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.xchair.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (508 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.xchair.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://www.xchair.com/collections/executive-management-office-chairs, https://www.xchair.com/collections/task-guest-chairs, https://www.xchair.com/collections/leather-vegan-leather-office-chairs, https://www.xchair.com/collections/mesh-office-chairs and https://www.xchair.com/collections/massage-heat-office-chairs have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://www.xchair.com/collections/all, https://www.xchair.com/collections/office-chairs, https://www.xchair.com/products/xtech-ultimate-executive-office-chair, https://www.xchair.com/products/x4-leather-executive-office-chair, https://www.xchair.com/products/x3-atr-management-office-chair and https://www.xchair.com/products/x2-ksport-mesh-management-office-chair and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://www.xchair.com/collections/leather-vegan-leather-office-chairs, https://www.xchair.com/collections/refurbished and https://www.xchair.com/collections/tables-desks have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5565013&tm=gtm002&Ver=2&mid=e57bbb3b-558e-430e-a3f6-cbde78d00c88&bo=1&sid=4845e970dd7e11f191e0cf3fefe8813b&vid=4845f340dd7e11f1be7d4569d3db8cd4&vids=1&msclkid=N&pi=918.

  • 44 small tap targets

    44 of 112 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 352 words of copy

    The homepage carries about 352 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop Now”, “SHOP NOW” and “SHOP”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at xchair.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Elevar Conversion Tracking · Microsoft Clarity · Event Promotion Bar · Applovin Shop Integration · shareasale.com · hextom.com · nofraud.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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