Website review, no card needed
xcelwetsuits.eu website review
Visit site (opens in a new tab)Reviewed 9 November 202620 issues · 74 checks
This review found 20 issues worth fixing on xcelwetsuits.eu, 6 of them high impact, across 74 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,634 of 109,151 reviewed websitesbeats 90%
- #4,455 of 61,807 online storesbeats 89%
- #4,329 of 56,383 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 972 ms |
| May 30, 2026 | 954 ms |
| Jun 6, 2026 | 961 ms |
| Jun 13, 2026 | 956 ms |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 997 ms |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 999 ms |
| Sep 19, 2026 | 960 ms |
| Sep 26, 2026 | 962 ms |
| Oct 3, 2026 | 898 ms |
| Oct 10, 2026 | 889 ms |
| Oct 17, 2026 | 903 ms |
| Oct 24, 2026 | 874 ms |
| Oct 31, 2026 | 887 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 114 ms |
| May 23, 2026 | 116 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 116 ms |
| Jun 20, 2026 | 119 ms |
| Jun 27, 2026 | 114 ms |
| Jul 4, 2026 | 115 ms |
| Jul 11, 2026 | 116 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 124 ms |
| Aug 1, 2026 | 127 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 128 ms |
| Aug 22, 2026 | 124 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 131 ms |
| Sep 12, 2026 | 130 ms |
| Sep 19, 2026 | 136 ms |
| Sep 26, 2026 | 135 ms |
| Oct 3, 2026 | 130 ms |
| Oct 10, 2026 | 133 ms |
| Oct 17, 2026 | 133 ms |
| Oct 24, 2026 | 130 ms |
| Oct 31, 2026 | 131 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
1.5 s · 232 KiB7 images could be 232 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 79
79/100Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
8 third-party services on the page
8 third-party services load with your homepage (roseperl.com, Shopify and Klaviyo and others), adding 1.0 MB and 467 ms of main-thread time.
1,990 HTML elements
The page has 1,990 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
roseperl.com adds 140 ms
140 msroseperl.com costs a phone 140 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
178 KiB10 files are served with short cache lifetimes, so returning visitors download them again (178 KiB).
Reduce unused JavaScript
162 KiBAbout 162 KiB of JavaScript is downloaded but never used on this page.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.
Reduce unused CSS
33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 646 ms of it running JavaScript. That is comfortably low.
Server response: 37 ms
37 msYour server sent the HTML in 37 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 12.1 s
12.1 sThe page becomes fully interactive after 12.1 s. Good is under 3.8 s.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 114 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
11 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 156 ms
156 msReal visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 386 ms
386 msReal visitors wait 386 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.2 s
3.2 sVisually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.032
0.032The layout barely moves while loading (CLS 0.032, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 64 ms
64 msScripts block the page for only 64 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.6 MB in 237 requests
2.6 MBYour homepage downloads 2.6 MB in 237 requests on a phone: scripts 1,002 KiB (83), other files 719 KiB (88) and images 699 KiB (18). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (273 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (93 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (93 characters)
Your title is 93 characters, so Google will cut it off around 60: “Shop Surfing and Dive Wetsuits and Accessories for Men, Women, & Youth – Xcel Wetsuits Eu…”.
Meta description is long (241 characters)
Your meta description is 241 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
134 internal links, 13 external
The homepage links to 134 pages on xcelwetsuits.eu and 13 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://xcelwetsuits.eu/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://xcelwetsuits.eu/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (894 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://xcelwetsuits.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://xcelwetsuits.eu/collections/mens-boardshorts has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
16 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 316 words of copy
The homepage carries about 316 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Men's” and “Shop Women's”.
11 calls to action
The homepage has 11 calls to action, for example “Shop Men's”, “Shop Women's” and “Shop Now”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at xcelwetsuits.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Klaviyo Email Marketing Sms · Store Locator · Gdpr Backpack · roseperl.com · kxcdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on xcelwetsuits.eu, including 8 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.