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xoom.com website review
Visit site (opens in a new tab)Reviewed 11 October 202637 issues · 79 checks
This review found 37 issues worth fixing on xoom.com, 6 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 3.0 s |
| Apr 25, 2026 | 3.0 s |
| May 2, 2026 | 3.0 s |
| May 9, 2026 | 3.0 s |
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 101 ms |
| Apr 25, 2026 | 97 ms |
| May 2, 2026 | 96 ms |
| May 9, 2026 | 95 ms |
| May 16, 2026 | 96 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 97 ms |
| Jun 6, 2026 | 99 ms |
| Jun 13, 2026 | 100 ms |
| Jun 20, 2026 | 100 ms |
| Jun 27, 2026 | 100 ms |
| Jul 4, 2026 | 100 ms |
| Jul 11, 2026 | 100 ms |
| Jul 18, 2026 | 100 ms |
| Jul 25, 2026 | 100 ms |
| Aug 1, 2026 | 100 ms |
| Aug 8, 2026 | 99 ms |
| Aug 15, 2026 | 99 ms |
| Aug 22, 2026 | 100 ms |
| Aug 29, 2026 | 99 ms |
| Sep 5, 2026 | 99 ms |
| Sep 12, 2026 | 98 ms |
| Sep 19, 2026 | 97 ms |
| Sep 26, 2026 | 96 ms |
| Oct 3, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.9 s · 764 KiB49 files are served with short cache lifetimes, so returning visitors download them again (764 KiB).
Render-blocking requests
1.9 s22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 61
61/100Your mobile performance score is 61 (desktop: 94). Pages that score under 90 lose visitors before the first paint.
6 third-party services on the page
6 third-party services load with your homepage (PayPal, Segment and datadoghq-browser-agent.com and others), adding 1.8 MB and 726 ms of main-thread time.
Reduce unused JavaScript
460 ms · 267 KiBAbout 267 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 460 ms faster on a phone.
PayPal adds 477 ms
477 msPayPal costs a phone 477 ms of main-thread work and 1,020 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
301 KiB7 images could be 301 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
ctfassets.net adds 0 ms
0 msctfassets.net costs a phone 0 ms of main-thread work and 624 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.
Legacy JavaScript
56 KiBPolyfills for old browsers add 56 KiB JavaScript that modern phones do not need.
Minify JavaScript
29 KiB29 KiB could be saved by minifying JavaScript.
Phones get a much slower page than desktops
Desktop scores 94 but mobile only 61. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Transfer to bank accounts and debit cards”.
Time to Interactive: 12.0 s
12.0 sThe page becomes fully interactive after 12.0 s. Good is under 3.8 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 930 ms
930 msReal visitors wait 930 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 271 ms
271 msScripts block taps and scrolling for 271 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 101 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 80 ms
80 msReal visitors wait 80 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.036
0.036The layout barely moves while loading (CLS 0.036, good is under 0.1).
Images and page weight
5 images below the first screen load straight away
5 images further down the page (426 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
5 images far larger than shown
5 KiB5 images are downloaded at several times the size a phone draws them, for example send-cash_05x.webp at 960 px wide, shown at 318 px. Resized copies would save about 5 KiB.
1 image in older formats
1 image (81 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.5 g of CO₂ per visit
0.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.9 MB in 84 requests
1.9 MBYour homepage downloads 1.9 MB in 84 requests on a phone: scripts 723 KiB (32), images 635 KiB (11) and fonts 354 KiB (4). That is a lean page.
Accessibility
All page content should be contained by landmarks (25 elements)
All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (167 characters)
Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://www.xoom.com/sitemap.xml, so Google discovers your pages only by following links.
40 internal links, 9 external
The homepage links to 40 pages on xoom.com and 9 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Fast, secure money transfers”.
Title: 42 characters
Your title is a healthy 42 characters: “Xoom, a PayPal Service | Send Money Online”.
Canonical URL set
The canonical URL is https://www.xoom.com/money-transfer.
Structured data in place
Structured data found: MobileApplication and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.xoom.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (202 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages hidden from search
https://www.xoom.com/sign-up and https://www.xoom.com/en-us/usd/send-money/transfer/select-country are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages share a title
/ and https://www.xoom.com/money-transfer all use the title “Xoom, a PayPal Service | Send Money Online”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://www.xoom.com/sign-up and https://www.xoom.com/xoom-locations have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages share a meta description
https://www.xoom.com/en-us/usd/send-money/transfer/select-country, https://www.xoom.com/online-security-and-privacy-at-xoom, https://www.xoom.com/protect-your-money, https://www.xoom.com/manage-cookies and https://www.xoom.com/legal use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.xoom.com/xoom-locations, whose canonical is https://www.xoom.com/go/xoom-partner-locations. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
9 pages without an H1
https://www.xoom.com/en-us/usd/send-money/transfer/select-country, https://www.xoom.com/about, https://www.xoom.com/site-map, https://www.xoom.com/online-security-and-privacy-at-xoom, https://www.xoom.com/protect-your-money and https://www.xoom.com/legal/filing-complaints and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://www.xoom.com/xoom-locations and https://www.xoom.com/legal/filing-complaints have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.
2 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
7 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 236 words
The homepage has only about 236 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Manage cookies and learn more”.
2 calls to action
The homepage has 2 calls to action, for example “Sign Up” and “Download on the App Store”.
Social proof on the page
Social proof on the homepage: a star rating and 2 trust badges.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Segment (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at xoom.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on xoom.com, including 18 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.