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xplora.at website review

Visit site (opens in a new tab)Reviewed 12 November 202641 issues · 83 checks

This review found 41 issues worth fixing on xplora.at, 13 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s873 msMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 2026988 ms
Oct 3, 2026965 ms
Oct 10, 2026933 ms
Oct 17, 2026944 ms
Oct 24, 20261.0 s
Oct 31, 20261.2 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
94 ms69 msMay 23Nov 787 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202682 ms
May 30, 202688 ms
Jun 6, 202684 ms
Jun 13, 202691 ms
Jun 20, 202691 ms
Jun 27, 202686 ms
Jul 4, 202686 ms
Jul 11, 202678 ms
Jul 18, 202678 ms
Jul 25, 202674 ms
Aug 1, 202677 ms
Aug 8, 202678 ms
Aug 22, 202679 ms
Aug 29, 202678 ms
Sep 5, 202678 ms
Sep 12, 202677 ms
Sep 19, 202676 ms
Sep 26, 202675 ms
Oct 3, 202672 ms
Oct 10, 202673 ms
Oct 17, 202673 ms
Oct 24, 202675 ms
Oct 31, 202678 ms
Nov 7, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of xplora.at (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. xplora.at at 0.4 s0.4 s
  2. xplora.at at 0.8 s0.8 s
  3. xplora.at at 1.1 s1.1 s
  4. xplora.at at 1.5 s1.5 s
  5. xplora.at at 1.9 s1.9 s
  6. xplora.at at 2.3 s2.3 s
  7. xplora.at at 2.6 s2.6 s
  8. xplora.at at 3.0 s3.0 s

Speed

9 to fix65
  • Use efficient cache lifetimes

    1.1 s · 351 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (351 KiB).

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    750 ms · 648 KiB

    About 648 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, monkcommerce.app and heyamplify.com and others), adding 1.6 MB and 830 ms of main-thread time.

  • Improve image delivery

    650 ms · 284 KiB

    8 images could be 284 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Render-blocking requests

    500 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • monkcommerce.app adds 203 ms

    203 ms

    monkcommerce.app costs a phone 203 ms of main-thread work and 555 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 205 ms

    205 ms

    Klaviyo costs a phone 205 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    45 KiB

    45 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 78 ms

    78 ms

    Your server sent the HTML in 78 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix58
  • Largest Contentful Paint: 8.7 s

    8.7 s

    Your largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.8 s

    18.8 s

    The page becomes fully interactive after 18.8 s. Good is under 3.8 s.

  • Total Blocking Time: 353 ms

    353 ms

    Scripts block taps and scrolling for 353 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 82 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.8 MB in 329 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 329 requests on a phone: scripts 1.8 MB (120), other files 844 KiB (125) and images 687 KiB (48). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9089
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 30 text elements with low contrast

    30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (4 elements)

    Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (22 elements)

    All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7787
  • Meta description is long (223 characters)

    Your meta description is 223 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://myxplora.de)”.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 73 internal links, 21 external

    The homepage links to 73 pages on xplora.at and 21 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Die richtige Technik zum richtigen Zeitpunkt.”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Xplora | Smartwatch für Kinder – Xplora DE”.

  • Canonical URL set

    The canonical URL is https://xplora.at/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://xplora.at/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,002 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://xplora.at/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix43
  • 3 linked pages are broken

    Your homepage links to https://xplora.at/products/x6play-kinder-smartwatch-connect-24, https://xplora.at/products/xploraone and https://xplora.at/products/fusion-x1, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 page without a title

    https://xplora.at/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 2 linked pages hidden from search

    https://xplora.at/customer_authentication/redirect and https://xplora.at/products/x6play-ohne-sim are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 5 pages without a meta description

    https://xplora.at/pages/friend-of-xplora-affiliates, https://xplora.at/pages/kundenservice, https://xplora.at/collections/ohne-tarif, https://xplora.at/customer_authentication/redirect and https://xplora.at/pages/rethink-different have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://xplora.at/pages/das-neue-gerat-aktivieren, https://xplora.at/pages/kundenservice, https://xplora.at/collections/ohne-tarif, https://xplora.at/customer_authentication/redirect and https://xplora.at/collections/main-products have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

2 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

4 to fixGoogle 5474
  • 1 broken image

    1 image failed to load on a phone, for example https://xplora.at/.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    24 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 45 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 862 words of copy

    The homepage carries about 862 words of visible text.

1 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at xplora.at, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Vex Auto Add To Cart · Amplify Bundles Upsell · Trusted Shops Reviews And More · Minmaxify Order Limits · Klaviyo Email Marketing Sms · Monk Free Gift With Purchase · snapchat.com · nfcube.com · metorik.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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xplora.at website review: scores and fixes | Programmable