xtantwine.com website review

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

7 third-party services load with your homepage (Klaviyo, rechargecdn.com and Cloudflare CDN and others), adding 575 KiB and 292 ms of main-thread time.

About 142 KiB of JavaScript is downloaded but never used on this page.

6 files are served with short cache lifetimes, so returning visitors download them again (119 KiB).

1 long task block the main thread while loading, the longest for 87 ms. During a long task the page ignores taps.

4 images could be 78 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

hero_d42e4b18-619c-4a88-8be6-36b1bdf5ee0f_750x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.44 g of CO₂e: 52.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 11 characters: “Xtant Wines”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your canonical URL points to xtantwines.com, not xtantwine.com, so Google may credit that host instead.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://xtantwines.com)”.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

The homepage links to 20 pages on xtantwine.com and 3 external pages.

https://xtantwine.com/policies/privacy-policy and https://xtantwine.com/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 3 pages linked from your homepage and read each the way a search engine does.

5 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 340 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.