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yalla.online website review

Visit site (opens in a new tab)Reviewed 23 October 202647 issues · 90 checks

This review found 47 issues worth fixing on yalla.online, 16 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of yalla.online (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yalla.online at 1.3 s1.3 s
  2. yalla.online at 2.6 s2.6 s
  3. yalla.online at 4.0 s4.0 s
  4. yalla.online at 5.3 s5.3 s
  5. yalla.online at 6.6 s6.6 s
  6. yalla.online at 7.9 s7.9 s
  7. yalla.online at 9.3 s9.3 s
  8. yalla.online at 10.6 s10.6 s

Speed

12 to fix54
  • Reduce unused JavaScript

    8.7 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.7 s faster on a phone.

  • Use efficient cache lifetimes

    2.3 s · 3.2 MB

    105 files are served with short cache lifetimes, so returning visitors download them again (3.2 MB).

  • Render-blocking requests

    2.2 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    450 ms · 2.1 MB

    26 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and Facebook and others), adding 2.7 MB and 1.1 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 61). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    620 ms · 140 KiB

    About 140 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 620 ms faster on a phone.

  • Google Tag Manager adds 537 ms

    537 ms

    Google Tag Manager costs a phone 537 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    470 ms · 79 KiB

    79 KiB could be saved by minifying JavaScript.

  • YouTube adds 327 ms

    327 ms

    YouTube costs a phone 327 ms of main-thread work and 972 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 291 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 239 ms

    239 ms

    Your server sent the HTML in 239 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 58.1 s

    58.1 s

    Your largest element takes 58.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 17.7 s

    17.7 s

    Visually, the page fills in at 17.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 60.1 s

    60.1 s

    The page becomes fully interactive after 60.1 s. Good is under 3.8 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 849 ms

    849 ms

    Real visitors wait 849 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 49 images without width and height

    49 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 409 ms

    409 ms

    Scripts block taps and scrolling for 409 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

3 checks passed
  • Real-user INP: 180 ms

    180 ms

    Real visitors wait 180 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 11.7 MB in 149 requests

    11.7 MB

    Your homepage downloads 11.7 MB in 149 requests on a phone: other files 3.4 MB (15), images 2.8 MB (99) and scripts 2.7 MB (25). Under 2 MB keeps phones on slow connections fast.

  • 22 images in older formats

    22 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 24 images below the first screen load straight away

    24 images further down the page (2.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    263 KiB

    4 images are downloaded at several times the size a phone draws them, for example yalla-super-app-11.png at 375 px wide, shown at 70 px. Resized copies would save about 263 KiB.

  • About 3.3 g of CO₂ per visit

    3.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.30 g of CO₂e: 396.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 6785
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 29 text elements with low contrast

    29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 24 form fields without a label

    24 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8586
  • Title is long (113 characters)

    Your title is 113 characters, so Google will cut it off around 60: “Yalla Prepaid Card & Super App - Send, Spend, Receive, Save, Invest Money and Order all y…”.

  • 23 H1 headlines

    There are 23 <h1> headlines (“Become a Partner”, “Get Yalla Card” and “Share Website”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • 23 internal links, 10 external

    The homepage links to 23 pages on yalla.online and 10 external pages.

5 checks passed
  • Meta description: 86 characters

    Your meta description is 86 characters: “Send, Spend, Receive, Save & Invest Money and order all your daily needs. Sign-up Now!”.

  • Canonical URL set

    The canonical URL is https://www.yalla.online/.

  • Structured data in place

    Structured data found: ProfessionalService.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://yalla.online/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://yalla.online/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (913 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix71
  • 1 page points its canonical at the homepage

    https://yalla.online/ar/index.html declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 5 pages share a title

    https://yalla.online/yalla-for-business.html, https://yalla.online/storelocator.html, https://yalla.online/press.html, https://yalla.online/privacy-policy.html and https://yalla.online/terms-of-use.html all use the title “Yalla Super App Egypt, Online Grocery Payment Gateway Egypt”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://yalla.online/download, https://yalla.online/Careers/yalla-make-money, https://yalla.online/Careers/yalla-academy and https://yalla.online/Careers have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    https://yalla.online/yalla-for-business.html, https://yalla.online/storelocator.html, https://yalla.online/press.html, https://yalla.online/privacy-policy.html and https://yalla.online/terms-of-use.html use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    https://yalla.online/download, https://yalla.online/Careers/yalla-make-money, https://yalla.online/Careers/yalla-academy and https://yalla.online/Careers have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    https://yalla.online/ar/index.html, https://yalla.online/Careers/yalla-make-money, https://yalla.online/Careers/yalla-academy and https://yalla.online/Careers have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 10 internal pages checked

    We fetched 10 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 10 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7397
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    9 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: “2.7M Users”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 11-field form

    Your longest form asks for 11 fields (0 required). Every extra field lowers completion.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 606 words of copy

    The homepage carries about 606 words of visible text.

5 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact Us”.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yalla.online, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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What your $25 Growth Playbook adds

This review found 47 issues on yalla.online, including 22 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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