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yalla.online website review
Visit site (opens in a new tab)Reviewed 23 October 202647 issues · 90 checks
This review found 47 issues worth fixing on yalla.online, 16 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
8.7 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.7 s faster on a phone.
Use efficient cache lifetimes
2.3 s · 3.2 MB105 files are served with short cache lifetimes, so returning visitors download them again (3.2 MB).
Render-blocking requests
2.2 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
450 ms · 2.1 MB26 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, YouTube and Facebook and others), adding 2.7 MB and 1.1 s of main-thread time.
Mobile performance score: 54
54/100Your mobile performance score is 54 (desktop: 61). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
620 ms · 140 KiBAbout 140 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 620 ms faster on a phone.
Google Tag Manager adds 537 ms
537 msGoogle Tag Manager costs a phone 537 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
470 ms · 79 KiB79 KiB could be saved by minifying JavaScript.
YouTube adds 327 ms
327 msYouTube costs a phone 327 ms of main-thread work and 972 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 291 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 239 ms
239 msYour server sent the HTML in 239 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 58.1 s
58.1 sYour largest element takes 58.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 17.7 s
17.7 sVisually, the page fills in at 17.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 60.1 s
60.1 sThe page becomes fully interactive after 60.1 s. Good is under 3.8 s.
Real-user LCP: 3.8 s
3.8 sReal visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 849 ms
849 msReal visitors wait 849 ms for your server to start answering (75th percentile). Good is under 800 ms.
49 images without width and height
49 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 409 ms
409 msScripts block taps and scrolling for 409 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
3 checks passed
Real-user INP: 180 ms
180 msReal visitors wait 180 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 11.7 MB in 149 requests
11.7 MBYour homepage downloads 11.7 MB in 149 requests on a phone: other files 3.4 MB (15), images 2.8 MB (99) and scripts 2.7 MB (25). Under 2 MB keeps phones on slow connections fast.
22 images in older formats
22 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
24 images below the first screen load straight away
24 images further down the page (2.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images far larger than shown
263 KiB4 images are downloaded at several times the size a phone draws them, for example yalla-super-app-11.png at 375 px wide, shown at 70 px. Resized copies would save about 263 KiB.
About 3.3 g of CO₂ per visit
3.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.30 g of CO₂e: 396.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
29 text elements with low contrast
29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
24 form fields without a label
24 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
34 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (113 characters)
Your title is 113 characters, so Google will cut it off around 60: “Yalla Prepaid Card & Super App - Send, Spend, Receive, Save, Invest Money and Order all y…”.
23 H1 headlines
There are 23 <h1> headlines (“Become a Partner”, “Get Yalla Card” and “Share Website”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
23 internal links, 10 external
The homepage links to 23 pages on yalla.online and 10 external pages.
5 checks passed
Meta description: 86 characters
Your meta description is 86 characters: “Send, Spend, Receive, Save & Invest Money and order all your daily needs. Sign-up Now!”.
Canonical URL set
The canonical URL is https://www.yalla.online/.
Structured data in place
Structured data found: ProfessionalService.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://yalla.online/sitemap.xml.
AI search readiness
No llms.txt
There is no https://yalla.online/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (913 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page points its canonical at the homepage
https://yalla.online/ar/index.html declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
5 pages share a title
https://yalla.online/yalla-for-business.html, https://yalla.online/storelocator.html, https://yalla.online/press.html, https://yalla.online/privacy-policy.html and https://yalla.online/terms-of-use.html all use the title “Yalla Super App Egypt, Online Grocery Payment Gateway Egypt”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
https://yalla.online/download, https://yalla.online/Careers/yalla-make-money, https://yalla.online/Careers/yalla-academy and https://yalla.online/Careers have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages share a meta description
https://yalla.online/yalla-for-business.html, https://yalla.online/storelocator.html, https://yalla.online/press.html, https://yalla.online/privacy-policy.html and https://yalla.online/terms-of-use.html use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
https://yalla.online/download, https://yalla.online/Careers/yalla-make-money, https://yalla.online/Careers/yalla-academy and https://yalla.online/Careers have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages with very little text
https://yalla.online/ar/index.html, https://yalla.online/Careers/yalla-make-money, https://yalla.online/Careers/yalla-academy and https://yalla.online/Careers have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
10 internal pages checked
We fetched 10 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 10 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
9 of 10 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: “2.7M Users”. Pairing it with named testimonials or customer logos makes it far more convincing.
A 11-field form
Your longest form asks for 11 fields (0 required). Every extra field lowers completion.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 606 words of copy
The homepage carries about 606 words of visible text.
5 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact Us”.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yalla.online, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on yalla.online, including 22 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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