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yardandpool.com website review

Visit site (opens in a new tab)Reviewed 7 November 202653 issues · 114 checks

This review found 53 issues worth fixing on yardandpool.com, 18 of them high impact, across 114 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.9 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
131 ms98 msMay 16Oct 31102 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026106 ms
May 23, 2026112 ms
May 30, 2026121 ms
Jun 6, 2026119 ms
Jun 13, 2026114 ms
Jun 20, 2026113 ms
Jun 27, 2026112 ms
Jul 4, 2026121 ms
Jul 11, 2026121 ms
Jul 18, 2026122 ms
Jul 25, 2026123 ms
Aug 1, 2026122 ms
Aug 8, 2026127 ms
Aug 15, 2026122 ms
Aug 22, 2026120 ms
Aug 29, 2026113 ms
Sep 5, 2026111 ms
Sep 12, 2026112 ms
Sep 19, 2026112 ms
Sep 26, 2026112 ms
Oct 3, 2026114 ms
Oct 10, 2026111 ms
Oct 17, 2026104 ms
Oct 24, 2026104 ms
Oct 31, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of yardandpool.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yardandpool.com at 0.9 s0.9 s
  2. yardandpool.com at 1.8 s1.8 s
  3. yardandpool.com at 2.8 s2.8 s
  4. yardandpool.com at 3.7 s3.7 s
  5. yardandpool.com at 4.6 s4.6 s
  6. yardandpool.com at 5.5 s5.5 s
  7. yardandpool.com at 6.4 s6.4 s
  8. yardandpool.com at 7.3 s7.3 s

yardandpool.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix35
  • Render-blocking requests

    1.4 s

    25 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,001 HTML elements

    The page has 4,001 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Google CDN and rebuyengine.com and others), adding 2.1 MB and 2.0 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 877 KiB

    About 877 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Signyfyd adds 853 ms

    853 ms

    Signyfyd costs a phone 853 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    400 ms · 113 KiB

    About 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 400 ms faster on a phone.

  • Google CDN adds 421 ms

    421 ms

    Google CDN costs a phone 421 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    50 ms · 373 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (373 KiB).

  • Improve image delivery

    359 KiB

    20 images could be 359 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 329 ms. During a long task the page ignores taps.

  • rebuyengine.com adds 251 ms

    251 ms

    rebuyengine.com costs a phone 251 ms of main-thread work and 676 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 241 ms

    241 ms

    Shopify costs a phone 241 ms of main-thread work and 496 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 10 KiB

    10 KiB could be saved by minifying CSS.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    50 ms · 56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.30

    0.30

    For real visitors the layout shifts by 0.30 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 29.0 s

    29.0 s

    The page becomes fully interactive after 29.0 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 688 ms

    688 ms

    Scripts block taps and scrolling for 688 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.182

    0.182

    The layout shifts by 0.182 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 27 images without width and height

    27 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 106 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 714 ms

    714 ms

    Real visitors wait 714 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 5.3 MB in 344 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 344 requests on a phone: scripts 2.1 MB (113), images 1.5 MB (82) and other files 847 KiB (103). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    129 KiB

    1 image is downloaded at several times the size a phone draws it, for example Yardandpool.com_Replacement_Swimming_Pool_Parts.png at 2,021 px wide, shown at 390 px. Resized copies would save about 129 KiB.

  • 8 images below the first screen load straight away

    8 images further down the page (202 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (62 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 179.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7486
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 7770
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • 55 links crawlers can't follow

    55 links have no real href, so search engines can't follow them.

  • Title is short (15 characters)

    Your title is only 15 characters: “Yardandpool.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 2 problems

    Structured data found (BreadcrumbList, Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 244 internal links, 5 external

    The homepage links to 244 pages on yardandpool.com and 5 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://yardandpool.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://yardandpool.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,116 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 138 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 7376
  • 2 broken images

    2 images failed to load on a phone, for example https://yardandpool.com/.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    103 of 111 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 5 links through redirect chains

    5 links go through two or more redirects, for example https://yardandpool.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (yardandpool.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE1 verifies for yardandpool.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://yardandpool.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    yardandpool.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    yardandpool.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    yardandpool.com was registered in Jan 2004 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2032

    yardandpool.com is registered until Jan 2032.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,021 words of copy

    The homepage carries about 1,021 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE COLLECTION”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Register”, “CONTACT US” and “SHOP NOW”.

  • 53 short forms

    53 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 176 testimonial or review blocks and 1 customer or partner logo.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be yardandpool.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 include:mail.zendesk.com ?all”.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “google” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Gempages Builder · Simprosys Google Shopping Feed · Rebuy Personalization Engine · Judge Me Reviews · Pushowl · Apo Product Options · signifyd.com · avada.io · digitaloceanspaces.com · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • It loads jQuery 1.11.0, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Frederick

Upkeep, stack, hiring and company data from programmable.info

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This review found 53 issues on yardandpool.com, including 23 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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