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yardmastery.com website review
Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 95 checks
This review found 31 issues worth fixing on yardmastery.com, 12 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #11,489 of 86,202 reviewed websitesbeats 82%
- #6,718 of 44,133 online storesbeats 79%
- #6,499 of 39,446 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 3.0 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 133 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 141 ms |
| Aug 8, 2026 | 146 ms |
| Aug 15, 2026 | 146 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 138 ms |
| Sep 19, 2026 | 141 ms |
| Sep 26, 2026 | 143 ms |
| Oct 3, 2026 | 149 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 155 ms |
| Oct 31, 2026 | 146 ms |
| Nov 7, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
yardmastery.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.6 s · 499 KiBAbout 499 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.
Improve image delivery
1.1 s · 884 KiB14 images could be 884 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.1 s23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 2.2 MB and 912 ms of main-thread time.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
500 ms · 147 KiB28 files are served with short cache lifetimes, so returning visitors download them again (147 KiB).
Google Tag Manager adds 497 ms
497 msGoogle Tag Manager costs a phone 497 ms of main-thread work and 601 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 310 ms. During a long task the page ignores taps.
1,585 HTML elements
The page has 1,585 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 58 ms
58 msShopify costs a phone 58 ms of main-thread work and 999 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 132 KiBAbout 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.3 s
17.3 sYour largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Build the Yard of Your Dreams”.
Time to Interactive: 18.3 s
18.3 sThe page becomes fully interactive after 18.3 s. Good is under 3.8 s.
Speed Index: 5.9 s
5.9 sVisually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 333 ms
333 msScripts block taps and scrolling for 333 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 133 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 592 ms
592 msReal visitors wait 592 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 28% faster for real visitors
-28%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.0 MB in 314 requests
4.0 MBYour homepage downloads 4.0 MB in 314 requests on a phone: scripts 1.4 MB (98), images 1.2 MB (32) and other files 871 KiB (131). Under 2 MB keeps phones on slow connections fast.
6 images far larger than shown
654 KiB6 images are downloaded at several times the size a phone draws them, for example ThickGrass.png at 2,400 px wide, shown at 390 px. Resized copies would save about 654 KiB.
An image on the first screen is lazy-loaded
YMFlagship_BothBags_170x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
28 text elements with low contrast
28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 29 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (169 characters)
Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.
137 internal links, 14 external
The homepage links to 137 pages on yardmastery.com and 14 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Build the Yard of Your Dreams”.
Title: 59 characters
Your title is a healthy 59 characters: “Yard Mastery | DIY Lawn Care Tips, Products & Expert Advice”.
Canonical URL set
The canonical URL is https://yardmastery.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://yardmastery.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,359 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (67 KiB, 395 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17559896&tm=gtm002&Ver=2&mid=0e4ec22f-8ca0-4105-91da-a95acd96d009&bo=1&sid=7a32c0a0dbff11f1982159dd735f5fe4&vid=7a32cf20dbff11f1b71f0f85d48a9b37&vids=1&msclkid=N&pi=91.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
14 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (yardmastery.com).
Valid certificate (45 days left)
The certificate from Let's Encrypt · YE1 verifies for yardmastery.com and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://yardmastery.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors.
Domain and trust
No CAA record
yardmastery.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
yardmastery.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 8 years old
8 yearsyardmastery.com was registered in Nov 2018 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2027
yardmastery.com is registered until Nov 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 465 words of copy
The homepage carries about 465 words of visible text.
3 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Shop”, “Go to Shop” and “Shop Brands”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:servers.mcsv.net include:mail.zendesk.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
46 other companies contacted
Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Microsoft Clarity · shareasale.com · stamped.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Dillon
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on yardmastery.com, including 17 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.