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ybskin.com website review

Visit site (opens in a new tab)Reviewed 10 November 202636 issues · 87 checks

This review found 36 issues worth fixing on ybskin.com, 12 of them high impact, across 87 checks. The most urgent: page weight: 8.8 MB in 408 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.5 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
157 ms125 msMay 23Nov 7134 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026137 ms
May 30, 2026138 ms
Jun 6, 2026144 ms
Jun 13, 2026141 ms
Jun 20, 2026150 ms
Jun 27, 2026146 ms
Jul 4, 2026147 ms
Jul 11, 2026153 ms
Jul 18, 2026145 ms
Jul 25, 2026148 ms
Aug 1, 2026146 ms
Aug 8, 2026137 ms
Aug 15, 2026138 ms
Aug 22, 2026137 ms
Aug 29, 2026129 ms
Sep 5, 2026136 ms
Sep 12, 2026138 ms
Sep 19, 2026146 ms
Sep 26, 2026147 ms
Oct 3, 2026145 ms
Oct 10, 2026137 ms
Oct 17, 2026136 ms
Oct 24, 2026131 ms
Oct 31, 2026129 ms
Nov 7, 2026134 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ybskin.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ybskin.com at 0.9 s0.9 s
  2. ybskin.com at 1.7 s1.7 s
  3. ybskin.com at 2.6 s2.6 s
  4. ybskin.com at 3.4 s3.4 s
  5. ybskin.com at 4.3 s4.3 s
  6. ybskin.com at 5.1 s5.1 s
  7. ybskin.com at 6.0 s6.0 s
  8. ybskin.com at 6.8 s6.8 s

Speed

10 to fix70
  • 6,009 HTML elements

    The page has 6,009 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    50 ms · 3.0 MB

    60 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    130 ms · 788 KiB

    About 788 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and Yotpo and others), adding 1.9 MB and 699 ms of main-thread time.

  • Render-blocking requests

    750 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Use efficient cache lifetimes

    464 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (464 KiB).

  • Klaviyo adds 262 ms

    262 ms

    Klaviyo costs a phone 262 ms of main-thread work and 707 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 116 ms

    116 ms

    Shopify costs a phone 116 ms of main-thread work and 535 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    130 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 173 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 53 ms

    53 ms

    Your server sent the HTML in 53 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 19.8 s

    19.8 s

    The page becomes fully interactive after 19.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.1 s

    5.1 s

    Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 277 ms

    277 ms

    Scripts block taps and scrolling for 277 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 678 ms

    678 ms

    Real visitors wait 678 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 29% faster for real visitors

    -29%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 8.8 MB in 408 requests

    8.8 MB

    Your homepage downloads 8.8 MB in 408 requests on a phone: images 5.7 MB (161), scripts 2.0 MB (122) and other files 696 KiB (90). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    23 KiB

    2 images are downloaded at several times the size a phone draws them, for example 99520_destinationglow_2.png at 1,200 px wide, shown at 359 px. Resized copies would save about 23 KiB.

  • About 2.5 g of CO₂ per visit

    2.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.49 g of CO₂e: 298.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8691
  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 32 links without text

    32 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8590
  • Meta description is long (295 characters)

    Your meta description is 295 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 183 internal links, 7 external

    The homepage links to 183 pages on ybskin.com and 7 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Wrapped in Radiance”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Youngblood Mineral Cosmetics - OG Clean Beauty”.

  • Canonical URL set

    The canonical URL is https://www.ybskin.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ybskin.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.ybskin.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,447 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://www.ybskin.com/collections/skincare-1 and https://www.ybskin.com/pages/about use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    https://www.ybskin.com/collections/shop-all, https://www.ybskin.com/collections/skincare-1, https://www.ybskin.com/collections/tools and https://www.ybskin.com/pages/about have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7770
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187000937&Ver=2&mid=ef2e67e2-6ff9-40ed-aeb5-54d4f343c36f&bo=1&sid=5fbc4f10dd2011f19f3d891c1f175714&vid=5fbc7cd0dd2011f19b517d81d252a7f5&vids=1&msclkid=N&pi=918639831&l.

  • 22 small tap targets

    22 of 85 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,051 words of copy

    The homepage carries about 1,051 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE SETS” and “SHOP NOW”.

  • 33 calls to action

    The homepage has 33 calls to action, for example “SHOP ALL”, “SHOP ALL GIFTS” and “SHOP ALL GIFTS →”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ybskin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Delm · Mida Replay Heatmaps · Easy Variant Images · Geoip Country Redirect · Mida Fraud Ip Blocker · Klaviyo Email Marketing Sms · Instafeed · Loop Returns · Accessibly App · Forms · trafficmanager.net · rechargecdn.com · yotpo.com · nfcube.com · spicegems.org · octaneai.com · cloudfront.net · influencer-hero.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Employees
64
Headquarters
Simi Valley

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on ybskin.com, including 14 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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