ydale.se website review

Shopify costs a phone 6.6 s of main-thread work and 927 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 13.0 s on main-thread work while loading, 10.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

The page has 6,554 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 2.0 MB and 7.5 s of main-thread time.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

11 long tasks block the main thread while loading, the longest for 839 ms. During a long task the page ignores taps.

Google Tag Manager costs a phone 649 ms of main-thread work and 687 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 708 KiB of JavaScript is downloaded but never used on this page.

12 images could be 322 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

12 files are served with short cache lifetimes, so returning visitors download them again (85 KiB).

About 66 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

23 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB JavaScript is shipped twice across bundles.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Visually, the page fills in at 16.9 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 23.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

Real visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 263 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s.

Your homepage downloads 4.2 MB in 342 requests on a phone: scripts 2.1 MB (136), images 944 KiB (46) and other files 701 KiB (106). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 144.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA input fields do not have accessible names (1 element).

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

There are 3 <h1> headlines (“”, “” and “Vikingasmycken - Ydale.se”). One clear main headline is easier for people and search engines.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://ydale.dk)”.

The homepage links to 90 pages on ydale.se and 3 external pages.

There is no https://ydale.se/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://ydale.se/collections/ringar, https://ydale.se/collections/orhangen, https://ydale.se/collections/hangsmycke, https://ydale.se/collections/halsband, https://ydale.se/collections/broscher and https://ydale.se/collections/armband and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://ydale.se/collections/orhangen, https://ydale.se/collections/broscher and https://ydale.se/collections/bocker-vikingabocker-och-bocker-om-vikingatiden took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'AgeLimitBannerFooterSelector')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,069 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.