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yearlyco.com website review

Visit site (opens in a new tab)Reviewed 10 November 202643 issues · 87 checks

This review found 43 issues worth fixing on yearlyco.com, 18 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.5 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
204 ms129 msMay 23Nov 7180 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026148 ms
May 30, 2026144 ms
Jun 6, 2026148 ms
Jun 13, 2026157 ms
Jun 20, 2026165 ms
Jun 27, 2026176 ms
Jul 4, 2026154 ms
Jul 11, 2026141 ms
Jul 18, 2026138 ms
Jul 25, 2026142 ms
Aug 1, 2026154 ms
Aug 8, 2026170 ms
Aug 15, 2026172 ms
Aug 22, 2026170 ms
Aug 29, 2026171 ms
Sep 5, 2026172 ms
Sep 12, 2026179 ms
Sep 19, 2026187 ms
Sep 26, 2026187 ms
Oct 3, 2026195 ms
Oct 10, 2026184 ms
Oct 17, 2026182 ms
Oct 24, 2026180 ms
Oct 31, 2026178 ms
Nov 7, 2026180 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of yearlyco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yearlyco.com at 1.1 s1.1 s
  2. yearlyco.com at 2.1 s2.1 s
  3. yearlyco.com at 3.2 s3.2 s
  4. yearlyco.com at 4.3 s4.3 s
  5. yearlyco.com at 5.3 s5.3 s
  6. yearlyco.com at 6.4 s6.4 s
  7. yearlyco.com at 7.5 s7.5 s
  8. yearlyco.com at 8.5 s8.5 s

Speed

14 to fix33
  • Reduce unused JavaScript

    2.1 s · 924 KiB

    About 924 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 815 KiB

    42 files are served with short cache lifetimes, so returning visitors download them again (815 KiB).

  • Render-blocking requests

    1.9 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,706 HTML elements

    The page has 4,706 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ContentSquare, Facebook and Google Tag Manager and others), adding 2.3 MB and 1.4 s of main-thread time.

  • Improve image delivery

    550 ms · 170 KiB

    9 images could be 170 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • ContentSquare adds 545 ms

    545 ms

    ContentSquare costs a phone 545 ms of main-thread work and 186 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • alia-prod.com adds 168 ms

    168 ms

    alia-prod.com costs a phone 168 ms of main-thread work and 861 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 183 ms

    183 ms

    Google Tag Manager costs a phone 183 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 108 ms

    108 ms

    Klaviyo costs a phone 108 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 106 ms

    106 ms

    Shopify costs a phone 106 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    78 KiB

    Polyfills for old browsers add 78 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.91

    0.91

    For real visitors the layout shifts by 0.91 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 15.5 s

    15.5 s

    Your largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slide image”.

  • Time to Interactive: 26.6 s

    26.6 s

    The page becomes fully interactive after 26.6 s. Good is under 3.8 s.

  • Speed Index: 12.8 s

    12.8 s

    Visually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.919

    0.919

    The layout shifts by 0.919 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 148 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 290 ms

    290 ms

    Scripts block taps and scrolling for 290 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 503 ms

    503 ms

    Real visitors wait 503 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix60
  • Page weight: 5.5 MB in 397 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 397 requests on a phone: scripts 2.4 MB (129), images 1.2 MB (38) and other files 1,008 KiB (190). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Mobile_-_Evergreen_1_835dc9cb-385f-487d-84c9-16061d2341c0.pn is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    18 KiB

    1 image is downloaded at several times the size a phone draws it, for example sizingkit2_1900x.png at 1,452 px wide, shown at 390 px. Resized copies would save about 18 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (50 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.56 g of CO₂e: 187.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9295
  • 40 text elements with low contrast

    40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8576
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (82 characters)

    Your title is 82 characters, so Google will cut it off around 60: “Yearly Co | Everyday Fine Jewelry | 14k Bangles | Online Jewelry Shop – Yearly Co.”.

  • Meta description is long (194 characters)

    Your meta description is 194 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 161 internal links, 8 external

    The homepage links to 161 pages on yearlyco.com and 8 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://yearlyco.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://yearlyco.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (489 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://yearlyco.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without an H1

    https://yearlyco.com/pages/gold-trade-in, https://yearlyco.com/collections/bangles, https://yearlyco.com/collections/best-sellers and https://yearlyco.com/collections/all have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://yearlyco.com/collections/best-sellers and https://yearlyco.com/collections/all have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://files.alia-prod.com/12557/574be3826b13e340.webp.

  • 9 small tap targets

    9 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught Error: CE: multiple userscripts installed”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 721 words of copy

    The homepage carries about 721 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Learn More”, “Shop All” and “My Jewelry Story Book”.

  • 11 short forms

    11 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 39 cookies set on arrival

    39

    Opening the homepage sets 39 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yearlyco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Le Pixel · Judge Me Reviews · Multiscount · Klaviyo Email Marketing Sms · Pinterest Save Button · Hulk Form Builder · Crazy Egg · Helium Customer Fields · Accessibly App · Drop Hint · Globo Product Options · rise-ai.com · shareasale.com · gorgias.chat · amazonaws.com · retention.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
Nashville

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on yearlyco.com, including 25 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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