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yelo.az website review

Visit site (opens in a new tab)Reviewed 31 October 202650 issues · 93 checks

This review found 50 issues worth fixing on yelo.az, 21 of them high impact, across 93 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.1 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
499 ms187 msMay 9Oct 24412 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026252 ms
May 16, 2026249 ms
May 23, 2026250 ms
May 30, 2026262 ms
Jun 6, 2026250 ms
Jun 13, 2026260 ms
Jun 20, 2026275 ms
Jun 27, 2026250 ms
Jul 4, 2026253 ms
Jul 11, 2026251 ms
Jul 18, 2026223 ms
Jul 25, 2026229 ms
Aug 1, 2026250 ms
Sep 12, 2026367 ms
Sep 19, 2026444 ms
Sep 26, 2026463 ms
Oct 3, 2026454 ms
Oct 10, 2026453 ms
Oct 17, 2026421 ms
Oct 24, 2026412 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of yelo.az (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yelo.az at 1.1 s1.1 s
  2. yelo.az at 2.3 s2.3 s
  3. yelo.az at 3.4 s3.4 s
  4. yelo.az at 4.6 s4.6 s
  5. yelo.az at 5.7 s5.7 s
  6. yelo.az at 6.9 s6.9 s
  7. yelo.az at 8.0 s8.0 s
  8. yelo.az at 9.2 s9.2 s

Speed

15 to fix17
  • Improve image delivery

    8.8 s · 5.2 MB

    7 images could be 5.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.8 s faster on a phone.

  • Reduce unused JavaScript

    7.2 s · 2.3 MB

    About 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.2 s faster on a phone.

  • Use efficient cache lifetimes

    6.2 s · 1.5 MB

    59 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • Render-blocking requests

    7.0 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.0 s.

  • Reduce unused CSS

    1.8 s · 374 KiB

    About 374 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Mobile performance score: 17

    17/100

    Your mobile performance score is 17. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and TikTok and others), adding 3.0 MB and 2.2 s of main-thread time.

  • Google Tag Manager adds 955 ms

    955 ms

    Google Tag Manager costs a phone 955 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 585 ms

    585 ms

    Google CDN costs a phone 585 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    550 ms · 102 KiB

    Polyfills for old browsers add 102 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 550 ms faster on a phone.

  • Minify CSS

    480 ms · 100 KiB

    100 KiB could be saved by minifying CSS.

  • Font display

    550 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).

  • Minify JavaScript

    320 ms · 76 KiB

    76 KiB could be saved by minifying JavaScript.

  • TikTok adds 311 ms

    311 ms

    TikTok costs a phone 311 ms of main-thread work and 292 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 34.7 s

    34.7 s

    Your largest element takes 34.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 34.7 s

    34.7 s

    The page becomes fully interactive after 34.7 s. Good is under 3.8 s.

  • First Contentful Paint: 6.3 s

    6.3 s

    The first text or image appears after 6.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.308

    0.308

    The layout shifts by 0.308 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user INP: 403 ms

    403 ms

    Real visitors wait 403 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 66% slower for real visitors

    +66%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 252 ms to 412 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 960 ms

    960 ms

    Real visitors wait 960 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

Images and page weight

1 to fix70
  • Page weight: 14.6 MB in 161 requests

    14.6 MB

    Your homepage downloads 14.6 MB in 161 requests on a phone: images 9.4 MB (55), scripts 3.4 MB (44) and other files 725 KiB (43). Under 2 MB keeps phones on slow connections fast.

  • About 4.1 g of CO₂ per visit

    4.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.13 g of CO₂e: 495.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7588
  • 45 text elements with low contrast

    45 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    9 elements hidden from screen readers can still receive keyboard focus.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (21 elements)

    All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 form fields without a label

    17 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9283
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (179 characters)

    Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 16 links crawlers can't follow

    16 links have no real href, so search engines can't follow them.

  • 128 internal links, 24 external

    The homepage links to 128 pages on yelo.az and 24 external pages.

6 checks passed
  • Title: 34 characters

    Your title is a healthy 34 characters: “Yelo Bank - Müasir Bank Xidmətləri”.

  • Canonical URL set

    The canonical URL is https://www.yelo.az/az/individuals/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.yelo.az/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://yelo.az/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (593 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 pages share a title

    / and https://yelo.az/az/individuals all use the title “Yelo Bank - Müasir Bank Xidmətləri”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://yelo.az/az/individuals/investisiya has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://yelo.az/az/individuals, https://yelo.az/en/individuals and https://yelo.az/ru/individuals use the same meta description. A description written for each page earns more clicks.

  • 9 pages without an H1

    https://yelo.az/az/individuals/cards/yelo-taksit-karti, https://yelo.az/az/individuals, https://yelo.az/az/business, https://yelo.az/az/individuals/online-services/online-queue, https://yelo.az/az/individuals/atms-and-branches and https://yelo.az/en/individuals and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://yelo.az/ru/individuals has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8597
  • Pasting is blocked

    A form field blocks pasting, which frustrates password managers and people on phones.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    31 of 37 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 15-field form

    Your longest form asks for 15 fields (0 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 312 words of copy

    The homepage carries about 312 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact us”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yelo.az, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Mcit

Company

Founded
1994

Upkeep, stack, hiring and company data from programmable.info

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