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yelo.az website review
Visit site (opens in a new tab)Reviewed 31 October 202650 issues · 93 checks
This review found 50 issues worth fixing on yelo.az, 21 of them high impact, across 93 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.2 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 252 ms |
| May 16, 2026 | 249 ms |
| May 23, 2026 | 250 ms |
| May 30, 2026 | 262 ms |
| Jun 6, 2026 | 250 ms |
| Jun 13, 2026 | 260 ms |
| Jun 20, 2026 | 275 ms |
| Jun 27, 2026 | 250 ms |
| Jul 4, 2026 | 253 ms |
| Jul 11, 2026 | 251 ms |
| Jul 18, 2026 | 223 ms |
| Jul 25, 2026 | 229 ms |
| Aug 1, 2026 | 250 ms |
| Sep 12, 2026 | 367 ms |
| Sep 19, 2026 | 444 ms |
| Sep 26, 2026 | 463 ms |
| Oct 3, 2026 | 454 ms |
| Oct 10, 2026 | 453 ms |
| Oct 17, 2026 | 421 ms |
| Oct 24, 2026 | 412 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
8.8 s · 5.2 MB7 images could be 5.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.8 s faster on a phone.
Reduce unused JavaScript
7.2 s · 2.3 MBAbout 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.2 s faster on a phone.
Use efficient cache lifetimes
6.2 s · 1.5 MB59 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).
Render-blocking requests
7.0 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.0 s.
Reduce unused CSS
1.8 s · 374 KiBAbout 374 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Mobile performance score: 17
17/100Your mobile performance score is 17. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and TikTok and others), adding 3.0 MB and 2.2 s of main-thread time.
Google Tag Manager adds 955 ms
955 msGoogle Tag Manager costs a phone 955 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 585 ms
585 msGoogle CDN costs a phone 585 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
550 ms · 102 KiBPolyfills for old browsers add 102 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 550 ms faster on a phone.
Minify CSS
480 ms · 100 KiB100 KiB could be saved by minifying CSS.
Font display
550 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).
Minify JavaScript
320 ms · 76 KiB76 KiB could be saved by minifying JavaScript.
TikTok adds 311 ms
311 msTikTok costs a phone 311 ms of main-thread work and 292 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 34.7 s
34.7 sYour largest element takes 34.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 34.7 s
34.7 sThe page becomes fully interactive after 34.7 s. Good is under 3.8 s.
First Contentful Paint: 6.3 s
6.3 sThe first text or image appears after 6.3 s on a phone. Good is under 1.8 s.
Speed Index: 9.4 s
9.4 sVisually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.308
0.308The layout shifts by 0.308 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user INP: 403 ms
403 msReal visitors wait 403 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 66% slower for real visitors
+66%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 252 ms to 412 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 960 ms
960 msReal visitors wait 960 ms for your server to start answering (75th percentile). Good is under 800 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 14.6 MB in 161 requests
14.6 MBYour homepage downloads 14.6 MB in 161 requests on a phone: images 9.4 MB (55), scripts 3.4 MB (44) and other files 725 KiB (43). Under 2 MB keeps phones on slow connections fast.
About 4.1 g of CO₂ per visit
4.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.13 g of CO₂e: 495.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
45 text elements with low contrast
45 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
17 form fields without a label
17 form fields have no label, so screen readers announce an empty box and autofill guesses.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 5 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (179 characters)
Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.
16 links crawlers can't follow
16 links have no real href, so search engines can't follow them.
128 internal links, 24 external
The homepage links to 128 pages on yelo.az and 24 external pages.
6 checks passed
Title: 34 characters
Your title is a healthy 34 characters: “Yelo Bank - Müasir Bank Xidmətləri”.
Canonical URL set
The canonical URL is https://www.yelo.az/az/individuals/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.yelo.az/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://yelo.az/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (593 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://yelo.az/az/individuals all use the title “Yelo Bank - Müasir Bank Xidmətləri”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://yelo.az/az/individuals/investisiya has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://yelo.az/az/individuals, https://yelo.az/en/individuals and https://yelo.az/ru/individuals use the same meta description. A description written for each page earns more clicks.
9 pages without an H1
https://yelo.az/az/individuals/cards/yelo-taksit-karti, https://yelo.az/az/individuals, https://yelo.az/az/business, https://yelo.az/az/individuals/online-services/online-queue, https://yelo.az/az/individuals/atms-and-branches and https://yelo.az/en/individuals and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://yelo.az/ru/individuals has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Pasting is blocked
A form field blocks pasting, which frustrates password managers and people on phones.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
31 of 37 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
A 15-field form
Your longest form asks for 15 fields (0 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 312 words of copy
The homepage carries about 312 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact us”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yelo.az, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Mcit
Company
- Founded
- 1994
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on yelo.az, including 26 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.