yellowstoneflygoods.com website review

About 224 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

55 KiB could be saved by minifying JavaScript.

Shopify costs a phone 457 ms of main-thread work and 450 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

5 long tasks block the main thread while loading, the longest for 266 ms. During a long task the page ignores taps.

A phone's processor spends 2.3 s on main-thread work while loading, 767 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,710 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

5 third-party services load with your homepage (Shopify, Google Fonts and abendltd.com and others), adding 462 KiB and 457 ms of main-thread time.

2 images could be 89 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

14 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).

Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 292 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 2 <h1> headlines (“” and “NEW BUGS FOR 2027”). One clear main headline is easier for people and search engines.

Your meta description is 235 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 189 pages on yellowstoneflygoods.com and 4 external pages.

https://yellowstoneflygoods.com/pages/discount-flies, https://yellowstoneflygoods.com/collections/standard-dries, https://yellowstoneflygoods.com/collections/adult-midges, https://yellowstoneflygoods.com/collections/caddis, https://yellowstoneflygoods.com/collections/caddis-emergers and https://yellowstoneflygoods.com/collections/yellow-sally and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://yellowstoneflygoods.com/pages/discount-flies has no <h1> headline, so visitors and search engines get no clear main topic.

https://yellowstoneflygoods.com/collections/standard-dries, https://yellowstoneflygoods.com/collections/adult-midges, https://yellowstoneflygoods.com/collections/caddis, https://yellowstoneflygoods.com/collections/caddis-emergers, https://yellowstoneflygoods.com/collections/pmd and https://yellowstoneflygoods.com/collections/bwo-baetis-dries took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 352 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.