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yepposoonsoo.com website review

Visit site (opens in a new tab)Reviewed 9 November 202633 issues · 68 checks

This review found 33 issues worth fixing on yepposoonsoo.com, 14 of them high impact, across 68 checks. The most urgent: mobile performance score: 40. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s1.5 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.6 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.4 s
Jul 25, 20263.1 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.7 s
Aug 29, 20262.9 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
442 ms131 msMay 23Nov 7167 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026167 ms
Jun 20, 2026247 ms
Jun 27, 2026281 ms
Jul 11, 2026383 ms
Jul 18, 2026406 ms
Aug 1, 2026223 ms
Aug 15, 2026221 ms
Aug 22, 2026203 ms
Aug 29, 2026290 ms
Oct 24, 2026200 ms
Oct 31, 2026204 ms
Nov 7, 2026167 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of yepposoonsoo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yepposoonsoo.com at 0.4 s0.4 s
  2. yepposoonsoo.com at 0.8 s0.8 s
  3. yepposoonsoo.com at 1.2 s1.2 s
  4. yepposoonsoo.com at 1.6 s1.6 s
  5. yepposoonsoo.com at 2.0 s2.0 s
  6. yepposoonsoo.com at 2.4 s2.4 s
  7. yepposoonsoo.com at 2.8 s2.8 s
  8. yepposoonsoo.com at 3.2 s3.2 s

Speed

7 to fix40
  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.7 s

    A phone's processor spends 9.7 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,157 HTML elements

    The page has 5,157 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Clarity and cloudfront.net and others), adding 688 KiB and 522 ms of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 361 ms. During a long task the page ignores taps.

  • Shopify adds 190 ms

    190 ms

    Shopify costs a phone 190 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 193 KiB

    About 193 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    100 ms · 203 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (203 KiB).

  • Reduce unused CSS

    150 ms · 29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    105 KiB

    6 images could be 105 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    44 KiB

    44 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 82 ms

    82 ms

    Your server sent the HTML in 82 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 6.1 s

    6.1 s

    Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 12.6 s

    12.6 s

    The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 167 ms

    167 ms

    Real visitors wait 167 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 386 ms

    386 ms

    Real visitors wait 386 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 167 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 32% faster for real visitors

    -32%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

2 to fix83
  • Page weight: 2.8 MB in 287 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 287 requests on a phone: other files 998 KiB (143), scripts 676 KiB (76) and HTML 560 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    vt-pdrn-essence-100_851e9e5a-9fdb-49d5-b04f-2e568a1a8c64.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (30 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • 57 text elements with low contrast

    57 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 30 links without text

    30 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9270
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (262 characters)

    Your meta description is 262 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://www.yepposoonsoo.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at yepposoonsoo.com/robots.txt, the first file search crawlers ask for.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

3 checks passed
  • Title: 61 characters

    Your title is a healthy 61 characters: “Yeppo & Soonsoo - Korean cosmetics - K-beauty – Yeppo&Soonsoo”.

  • Canonical URL set

    The canonical URL is https://www.yepposoonsoo.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

2 to fix42
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 1,080 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.yepposoonsoo.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “safeCall failure TypeError: Cannot read properties of undefined (reading 'variants')”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    65 of 69 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix20
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,080 words of copy

    The homepage carries about 1,080 words of visible text.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yepposoonsoo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Multifeeds · Multi Location Inv · T Lab Ai Translate · Uppush Order Limit · Judge Me Reviews · apprl.com · cloudfront.net · custobar.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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