yescoswag.com website review

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

5 images could be 201 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

About 49 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

1 long task block the main thread while loading, the longest for 64 ms. During a long task the page ignores taps.

2 third-party services load with your homepage (Shopify and shop.app), adding 68 KiB and 30 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (3.2 s).

Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 7.9 s. Good is under 3.8 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

7 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 53.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 elements hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

11 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

The robots meta tag says “noindex”: Google is told not to list this page at all.

No meta description, so Google writes its own snippet from whatever text it finds.

Google's crawler is blocked from indexing this page.

Your title is only 11 characters: “YESCO STORE”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 196 pages on yescoswag.com and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://yescoswag.com/collections/yesco-100-years-1, https://yescoswag.com/collections/yesco-100-years-mens, https://yescoswag.com/collections/tee/100-Years-Men's, https://yescoswag.com/collections/shirt/100-Years-Men's, https://yescoswag.com/collections/sweatshirts/100-Years-Men's and https://yescoswag.com/collections/activewear/100-Years-Men's and 9 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://yescoswag.com/collections/yesco-100-years-1, https://yescoswag.com/collections/yesco-100-years-mens, https://yescoswag.com/collections/tee/100-Years-Men's, https://yescoswag.com/collections/shirt/100-Years-Men's, https://yescoswag.com/collections/sweatshirts/100-Years-Men's and https://yescoswag.com/collections/activewear/100-Years-Men's and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.

4 images failed to load on a phone, for example https://yescoswag.com/.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 119 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.