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yext.com website review

Visit site (opens in a new tab)Reviewed 29 October 202640 issues · 103 checks

This review found 40 issues worth fixing on yext.com, 15 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Yext

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.3 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.6 s
May 30, 20262.8 s
Jun 6, 20263.0 s
Jun 13, 20263.1 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.0 s
Jul 11, 20262.9 s
Jul 18, 20262.7 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.5 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20262.7 s
Sep 19, 20262.8 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
271 ms196 msMay 9Oct 10247 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026205 ms
May 16, 2026213 ms
May 23, 2026217 ms
May 30, 2026218 ms
Jun 6, 2026247 ms
Jun 13, 2026262 ms
Jun 20, 2026262 ms
Jun 27, 2026253 ms
Jul 25, 2026214 ms
Aug 8, 2026209 ms
Aug 15, 2026228 ms
Sep 5, 2026230 ms
Sep 12, 2026216 ms
Sep 19, 2026229 ms
Sep 26, 2026238 ms
Oct 3, 2026242 ms
Oct 10, 2026247 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix35
  • Reduce unused JavaScript

    4.7 s · 927 KiB

    About 927 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 345 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (345 KiB).

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    5.1 MB

    18 images could be 5.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and osano.com and others), adding 1.1 MB and 896 ms of main-thread time.

  • Google Tag Manager adds 490 ms

    490 ms

    Google Tag Manager costs a phone 490 ms of main-thread work and 703 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Render-blocking requests

    350 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 294 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.0 s

    8.0 s

    The first text or image appears after 8.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 22.9 s

    22.9 s

    Your largest element takes 22.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Agents aren’t the edge. It’s you.”.

  • Time to Interactive: 25.5 s

    25.5 s

    The page becomes fully interactive after 25.5 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 915 ms

    915 ms

    Scripts block taps and scrolling for 915 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 220 ms

    220 ms

    Real visitors wait 220 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 31 images without width and height

    31 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 205 ms to 247 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 10.3 MB in 141 requests

    10.3 MB

    Your homepage downloads 10.3 MB in 141 requests on a phone: images 5.4 MB (32), scripts 2.5 MB (44) and media 2.3 MB (1). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 4.6 MB together. On a phone connection a single image that size takes seconds.

  • 6 images far larger than shown

    4.2 MB

    6 images are downloaded at several times the size a phone draws them, for example 1170x1170.png at 1,170 px wide, shown at 36 px. Resized copies would save about 4.2 MB.

  • 12 images in older formats

    12 images (5.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 9 images below the first screen load straight away

    9 images further down the page (5.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.9 g of CO₂ per visit

    2.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.93 g of CO₂e: 352.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8993
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (WebPage and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 45 internal links, 14 external

    The homepage links to 45 pages on yext.com and 14 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Yext is the enterprise agentic marketing platform — intelligence, verified data, and distribution to win every discover…”.

  • One H1 headline

    Your main headline reads: “Agents aren’t the edge. It’s you.”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Yext | Enterprise Agentic Marketing Platform | Yext”.

  • Canonical URL set

    The canonical URL is https://www.yext.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.yext.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (683 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (13 KiB, 61 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /research/ai-citation-behavior-across-models, whose canonical is /research/articles/ai-citation-behavior-across-models. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    /contact/sales and /demo have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /platform/scout took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    11 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.yext.com/research/ai-citation-behavior-across-models.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (yext.com).

  • Valid certificate (36 days left)

    The certificate from Google Trust Services · WE1 verifies for yext.com and is valid for another 36 days.

  • http:// redirects to https

    http://yext.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (37 internal, 14 external) answered without errors; 10 did not answer within 5 s.

Domain and trust

  • No CAA record

    yext.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    yext.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 24 years old

    24 years

    yext.com was registered in Mar 2002 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2028

    yext.com is registered until Mar 2028.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 697 words of copy

    The homepage carries about 697 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join the waitlist”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Join the waitlist”, “Contact sales” and “Get started”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_u.yext.com._spf.smart.ondmarc.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Yext

Hiring

Hiring
23 open roles
Teams
(62) Sales Development (5), (18) Technology (4), (19) Product Management (2), (23) Finance (2)
Job board
greenhouse

Company

Employees
613
Founded
2006
Headquarters
New York City

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on yext.com, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
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