yilly.shop website review

8 third-party services load with your homepage (Google Tag Manager, sleepbysanti.co and loox.io and others), adding 1.0 MB and 1.0 s of main-thread time.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 617 ms of main-thread work and 608 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

About 394 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

A phone's processor spends 3.8 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 long tasks block the main thread while loading, the longest for 251 ms. During a long task the page ignores taps.

About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 210 ms faster on a phone.

6 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB JavaScript is shipped twice across bundles.

Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Load video:”.

The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

Scripts block taps and scrolling for 638 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.2 MB in 288 requests on a phone: other files 1.1 MB (207), scripts 1.1 MB (58) and images 850 KiB (15). Under 2 MB keeps phones on slow connections fast.

80f5ba1e2e724003977e439955551402.thumbnail.0000000000.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 108.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 15 characters: “SLEEP, By SĀNTI”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your canonical URL points to sleepbysanti.co, not yilly.shop, so Google may credit that host instead.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 59 pages on yilly.shop and 0 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://yilly.shop/collections/for-cold-sleepers, https://yilly.shop/collections/for-hot-sleepers, https://yilly.shop/collections/cloud-bedding, https://yilly.shop/blogs/the-science-of-sleep, https://yilly.shop/collections/throw-blankets and https://yilly.shop/collections/layering-blankets and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 84 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.