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ylang23.com website review

Visit site (opens in a new tab)Reviewed 5 November 202637 issues · 91 checks

This review found 37 issues worth fixing on ylang23.com, 12 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s918 msMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.2 s
May 30, 20261.1 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.5 s
Jul 4, 20262.4 s
Jul 11, 20262.5 s
Jul 18, 20262.6 s
Jul 25, 20262.4 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.9 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
173 ms71 msMay 16Oct 31138 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202688 ms
May 23, 202683 ms
May 30, 202684 ms
Jun 6, 202688 ms
Jun 13, 202696 ms
Jun 20, 202696 ms
Jun 27, 2026104 ms
Jul 4, 2026153 ms
Jul 11, 2026160 ms
Jul 18, 2026161 ms
Jul 25, 2026153 ms
Aug 1, 2026122 ms
Aug 8, 2026122 ms
Aug 15, 2026120 ms
Aug 22, 2026126 ms
Aug 29, 2026130 ms
Sep 5, 2026137 ms
Sep 12, 2026147 ms
Sep 19, 2026145 ms
Sep 26, 2026128 ms
Oct 3, 2026134 ms
Oct 10, 2026134 ms
Oct 17, 2026137 ms
Oct 24, 2026144 ms
Oct 31, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ylang23.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ylang23.com at 0.5 s0.5 s
  2. ylang23.com at 1.1 s1.1 s
  3. ylang23.com at 1.6 s1.6 s
  4. ylang23.com at 2.1 s2.1 s
  5. ylang23.com at 2.7 s2.7 s
  6. ylang23.com at 3.2 s3.2 s
  7. ylang23.com at 3.7 s3.7 s
  8. ylang23.com at 4.3 s4.3 s

Speed

11 to fix56
  • Improve image delivery

    2.9 s · 5.4 MB

    44 images could be 5.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

  • Reduce unused JavaScript

    4.6 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.6 s faster on a phone.

  • Use efficient cache lifetimes

    2.4 s · 662 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (662 KiB).

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Facebook and Google Tag Manager and others), adding 6.6 MB and 892 ms of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 56 ms

    56 ms

    Shopify costs a phone 56 ms of main-thread work and 5.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    450 ms · 88 KiB

    Polyfills for old browsers add 88 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    450 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 2,636 HTML elements

    The page has 2,636 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 181 ms

    181 ms

    Klaviyo costs a phone 181 ms of main-thread work and 610 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    50 ms · 8 KiB

    8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Largest Contentful Paint: 28.6 s

    28.6 s

    Your largest element takes 28.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 30.4 s

    30.4 s

    The page becomes fully interactive after 30.4 s. Good is under 3.8 s.

  • Speed Index: 15.1 s

    15.1 s

    Visually, the page fills in at 15.1 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 65% slower for real visitors

    +65%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 57% slower for real visitors

    +57%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 255 ms

    255 ms

    Scripts block taps and scrolling for 255 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 631 ms

    631 ms

    Real visitors wait 631 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

2 to fix50
  • Page weight: 10.5 MB in 376 requests

    10.5 MB

    Your homepage downloads 10.5 MB in 376 requests on a phone: images 6.8 MB (56), scripts 2.6 MB (141) and other files 927 KiB (153). Under 2 MB keeps phones on slow connections fast.

  • 19 images far larger than shown

    898 KiB

    19 images are downloaded at several times the size a phone draws them, for example High_Fashion_Jewelry_Flat-Lay_43a8c084-06b3-45b0-b257-f72f0a at 900 px wide, shown at 168 px. Resized copies would save about 898 KiB.

  • About 3.0 g of CO₂ per visit

    2.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.99 g of CO₂e: 358.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 8993
  • ARIA roles used must conform to valid values (1 element)

    ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 25 links without text

    25 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8592
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 310 internal links, 7 external

    The homepage links to 310 pages on ylang23.com and 7 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Discover Ylang 23, the gold standard in fine jewelry curation since 1985 & find one-of-a-kind designer pieces, includin…”.

  • One H1 headline

    Your main headline reads: “Ylang 23”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Ylang 23 | Fine Jewelry Curation & Service Like None Other”.

  • Canonical URL set

    The canonical URL is https://www.ylang23.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ylang23.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.ylang23.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (909 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 pages share a title

    https://www.ylang23.com/pages/shipping-info and https://www.ylang23.com/collections/new-designers all use the title “Shop New Luxury Jewelry Designers at Ylang 23 in Dallas”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without an H1

    https://www.ylang23.com/pages/our-designers has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 101 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 8 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://www.ylang23.com/168w.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Identifier 'QuantityInput' has already been declared”.

2 checks passed
  • Tap targets are thumb-sized

    39 of 47 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 442 words of copy

    The homepage carries about 442 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NECKLACES” and “SHOP EARRINGS”.

  • 35 calls to action

    The homepage has 35 calls to action, for example “Shop By”, “Shop All” and “Shop by Price”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 18 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ylang23.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Klaviyo Email Marketing Sms · Lucky Orange · Gdpr Backpack · Growave Loyalty Wishlist · rakutenadvertising.io · nosto.com · w3apps.co · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Dallas

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on ylang23.com, including 19 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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