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yohers.com website review
Visit site (opens in a new tab)Reviewed 6 November 202645 issues · 89 checks
This review found 45 issues worth fixing on yohers.com, 17 of them high impact, across 89 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #58,853 of 96,080 reviewed websitesbeats 34%
- #36,120 of 51,969 online storesbeats 26%
- #34,111 of 47,065 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 129 ms |
| May 23, 2026 | 129 ms |
| May 30, 2026 | 134 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 143 ms |
| Jun 20, 2026 | 152 ms |
| Jun 27, 2026 | 150 ms |
| Jul 4, 2026 | 157 ms |
| Jul 11, 2026 | 161 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 168 ms |
| Aug 1, 2026 | 160 ms |
| Aug 8, 2026 | 160 ms |
| Aug 15, 2026 | 160 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 196 ms |
| Sep 5, 2026 | 196 ms |
| Sep 12, 2026 | 195 ms |
| Sep 19, 2026 | 180 ms |
| Sep 26, 2026 | 163 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 164 ms |
| Oct 24, 2026 | 170 ms |
| Oct 31, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
5.0 s · 1.2 MB33 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Reduce unused JavaScript
1.8 s · 648 KiBAbout 648 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (tongdun.net, cloudfront.net and Shopify and others), adding 3.2 MB and 1.3 s of main-thread time.
tongdun.net adds 683 ms
683 mstongdun.net costs a phone 683 ms of main-thread work and 92 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
350 ms · 325 KiB16 images could be 325 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 419 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 97 KiBAbout 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Legacy JavaScript
300 ms · 95 KiBPolyfills for old browsers add 95 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
cloudfront.net adds 180 ms
180 mscloudfront.net costs a phone 180 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 153 ms
153 msShopify costs a phone 153 ms of main-thread work and 637 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,884 HTML elements
The page has 1,884 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 38.8 s
38.8 sYour largest element takes 38.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 44.2 s
44.2 sThe page becomes fully interactive after 44.2 s. Good is under 3.8 s.
Speed Index: 12.7 s
12.7 sVisually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 706 ms
706 msScripts block taps and scrolling for 706 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 195 ms
195 msReal visitors wait 195 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 11.8 MB in 393 requests
11.8 MBYour homepage downloads 11.8 MB in 393 requests on a phone: images 8.4 MB (46), scripts 1.8 MB (108) and other files 1.2 MB (206). Under 2 MB keeps phones on slow connections fast.
6 images over 500 KB
6 images weigh 10.4 MB together. On a phone connection a single image that size takes seconds.
1 image far larger than shown
495 KiB1 image is downloaded at several times the size a phone draws it, for example 0c4752fe0e1a2ac1dfc76698db536543.25-28 at 1,254 px wide, shown at 270 px. Resized copies would save about 495 KiB.
5 images in older formats
5 images (8.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
outerwear_7119b039-83c2-4728-b5f1-6540d9f54f71.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
6 images below the first screen load straight away
6 images further down the page (201 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.4 g of CO₂ per visit
3.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.36 g of CO₂e: 402.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
autocomplete attribute must be used correctly (1 element)
autocomplete attribute must be used correctly: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (3 elements)
ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 60 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
111 internal links, 2 external
The homepage links to 111 pages on yohers.com and 2 external pages.
8 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “Shop women’s dresses, matching sets, and standout styles designed for vacations, nights out, brunch dates, and modern s…”.
One H1 headline
Your main headline reads: “YOHERS”.
Title: 50 characters
Your title is a healthy 50 characters: “YOHERS | Women's Dresses & Elevated Fashion Styles”.
Canonical URL set
The canonical URL is https://yohers.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://yohers.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (759 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://yohers.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
https://yohers.com/collections/mini-dresses, https://yohers.com/collections/midi-dresses, https://yohers.com/collections/maxi-dresses, https://yohers.com/collections/bodycon-dresses, https://yohers.com/collections/oversized-dresses and https://yohers.com/collections/knit-dresses-1 and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://yohers.com/collections/new-arrival, https://yohers.com/collections/best-seller, https://yohers.com/collections/ship-in-24-hrs, https://yohers.com/collections/tops, https://yohers.com/collections/outerwear and https://yohers.com/collections/set have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://dkov91l6wait7.cloudfront.net/intl-tel-input/intlTelInput.css' from origin 'https:/…”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Missing source maps
Large scripts ship without source maps.
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
Tap targets are thumb-sized
21 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 853 words of copy
The homepage carries about 853 words of visible text.
4 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Shop All”, “Shop Now>>” and “Subscribe”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 25 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
47 cookies set on arrival
47Opening the homepage sets 47 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yohers.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 21 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Bm Country Blocker Ip Blocker · Slotvo Internal · Swatch King · Meridian Ops · Judge Me Reviews · Stream Email Sms · Ecomposer Builder · Consentik Cookie · Boostymark Regionblock · Consentik Ex · Applovin Shop Integration · Pushowl · Facebook Pixel · Ratevo Internal · conversionbear.com · mambasms.com · mey-link.com · fraudmetrix.cn · tongdun.net · cloudfront.net · kiwisizing.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on yohers.com, including 23 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.