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yolihaus.com website review

Visit site (opens in a new tab)Reviewed 10 November 202629 issues · 76 checks

This review found 29 issues worth fixing on yolihaus.com, 12 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of yolihaus.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yolihaus.com at 0.6 s0.6 s
  2. yolihaus.com at 1.1 s1.1 s
  3. yolihaus.com at 1.7 s1.7 s
  4. yolihaus.com at 2.3 s2.3 s
  5. yolihaus.com at 2.8 s2.8 s
  6. yolihaus.com at 3.4 s3.4 s
  7. yolihaus.com at 4.0 s4.0 s
  8. yolihaus.com at 4.6 s4.6 s

Speed

10 to fix60
  • Reduce unused JavaScript

    1.5 s · 284 KiB

    About 284 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Render-blocking requests

    1.4 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • 4,587 HTML elements

    The page has 4,587 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    1.3 MB

    8 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and JSDelivr CDN and others), adding 1.2 MB and 467 ms of main-thread time.

  • Google Tag Manager adds 252 ms

    252 ms

    Google Tag Manager costs a phone 252 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 818 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 114 ms

    114 ms

    Klaviyo costs a phone 114 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 41 ms

    41 ms

    Shopify costs a phone 41 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 28 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix63
  • Largest Contentful Paint: 12.6 s

    12.6 s

    Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.7 s

    12.7 s

    The page becomes fully interactive after 12.7 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 214 ms

    214 ms

    Scripts block taps and scrolling for 214 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 4.2 MB in 309 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 309 requests on a phone: images 1.9 MB (15), scripts 1.1 MB (132) and other files 814 KiB (125). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    7d703b10-c69c-469e-a886-679c3a0f2dd0.jpeg weighs 1.1 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    834 KiB

    1 image is downloaded at several times the size a phone draws it, for example 7d703b10-c69c-469e-a886-679c3a0f2dd0.jpeg at 1,080 px wide, shown at 185 px. Resized copies would save about 834 KiB.

  • 5 images in older formats

    5 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 142.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9796
  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 53 internal links, 9 external

    The homepage links to 53 pages on yolihaus.com and 9 external pages.

7 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “A new standard of luxury towelling with a considered approach, using the highest quality OEKO-TEX certified organic cot…”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “YŌLI - Considered Luxury for Your Bathing Rituals”.

  • Canonical URL set

    The canonical URL is https://yolihaus.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://yolihaus.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,876 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://yolihaus.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 7 pages without a meta description

    https://yolihaus.com/collections/all, https://yolihaus.com/collections/scent, https://yolihaus.com/collections/bathing-accessories, https://yolihaus.com/collections/hand-towel, https://yolihaus.com/collections/bath-mat and https://yolihaus.com/collections/bath-towel and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 6 small tap targets

    6 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 548 words of copy

    The homepage carries about 548 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Tiger Eye Gua Sha” and “SHOP NOW”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop Tiger Eye Gua Sha”, “Shop” and “Shop All”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yolihaus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Analyzify Ga4 Ads Tracking · Smart Seo · Powerful Form Builder · Klaviyo Email Marketing Sms · Covet Instagram Feed Reviews

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on yolihaus.com, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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