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yubico.com website review
Visit site (opens in a new tab)Reviewed 3 November 202634 issues · 81 checks
This review found 34 issues worth fixing on yubico.com, 16 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Yubico
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 125 ms |
| May 23, 2026 | 127 ms |
| May 30, 2026 | 132 ms |
| Jun 6, 2026 | 138 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 144 ms |
| Jun 27, 2026 | 140 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 133 ms |
| Jul 18, 2026 | 135 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 140 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 148 ms |
| Sep 26, 2026 | 149 ms |
| Oct 3, 2026 | 149 ms |
| Oct 10, 2026 | 151 ms |
| Oct 17, 2026 | 150 ms |
| Oct 24, 2026 | 146 ms |
| Oct 31, 2026 | 149 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
35.6 s · 18.9 MB48 files are served with short cache lifetimes, so returning visitors download them again (18.9 MB).
Improve image delivery
26.8 s · 5.3 MB1 image could be 5.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 26.8 s faster on a phone.
Reduce unused JavaScript
2.4 s · 438 KiBAbout 438 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.
Render-blocking requests
1.4 s40 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,690 HTML elements
The page has 3,690 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
460 ms · 118 KiBAbout 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 774 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, Cookiebot and sequelvideo.com and others), adding 595 KiB and 177 ms of main-thread time.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 82.6 s
82.6 sYour largest element takes 82.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “YubiNationSan Francisco, CA, Nov. 3 – 4Reserve your seat be…”.
Time to Interactive: 85.8 s
85.8 sThe page becomes fully interactive after 85.8 s. Good is under 3.8 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.266
0.266The layout shifts by 0.266 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 5.4 s
5.4 sVisually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 447 ms
447 msScripts block taps and scrolling for 447 ms in total while the page loads. Good is under 200 ms.
35 images without width and height
35 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 125 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 142 ms
142 msReal visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 456 ms
456 msReal visitors wait 456 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 21.5 MB in 161 requests
21.5 MBYour homepage downloads 21.5 MB in 161 requests on a phone: images 19.5 MB (61), scripts 1.0 MB (13) and other files 615 KiB (40). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
YubiKey-Keychain-Laptop-Phone-On-Tabletop.jpg weighs 6.2 MB. On a phone connection a single image that size takes seconds.
2 images in older formats
2 images (6.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
115 KiB1 image is downloaded at several times the size a phone draws it, for example logo-meta-pad.svg at 661 px wide, shown at 167 px. Resized copies would save about 115 KiB.
8 images below the first screen load straight away
8 images further down the page (217 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 6.1 g of CO₂ per visit
6.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.09 g of CO₂e: 731.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 42 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 H1 headlines
There are 4 <h1> headlines (“YubiNation”, “YubiKey 5.8” and “Protect yourCodex account”). One clear main headline is easier for people and search engines.
19 links with vague text
19 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
132 internal links, 18 external
The homepage links to 132 pages on yubico.com and 18 external pages.
7 checks passed
Meta description: 108 characters
Your meta description is 108 characters: “Get the YubiKey, the #1 security key, offering strong two factor authentication from industry leader Yubico.”.
Title: 49 characters
Your title is a healthy 49 characters: “Yubico | YubiKey Strong Two Factor Authentication”.
Canonical URL set
The canonical URL is https://www.yubico.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.yubico.com/store/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.yubico.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (634 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
https://www.yubico.com/store/open-mini-cart and https://www.yubico.com/store/compare use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.yubico.com/store/open-mini-cart, whose canonical is https://www.yubico.com/store. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://www.yubico.com/support/partners and https://www.yubico.com/events have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 428 words of copy
The homepage carries about 428 words of visible text.
4 checks passed
22 calls to action
The homepage has 22 calls to action, for example “Contact Sales”, “Learn more” and “Buy”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 13 testimonial or review blocks and 5 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yubico.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Fastly
Hiring
- Hiring
- 23 open roles
- Teams
- Supply Chain (5), Core Product Development (3), Production Engineering & Cloud Services (3), Customer Experience (2)
- Job board
- greenhouse
- Careers page
- www.yubico.com/careers (opens in a new tab)
Company
- Employees
- 346
- Founded
- 2007
- Headquarters
- Stockholm
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on yubico.com, including 15 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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