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yuengling.com website review

Visit site (opens in a new tab)Reviewed 31 October 202647 issues · 95 checks

This review found 47 issues worth fixing on yuengling.com, 17 of them high impact, across 95 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.5 sMay 9Oct 241.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.6 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
135 ms94 msMay 9Oct 24129 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026100 ms
May 16, 202699 ms
May 23, 2026102 ms
May 30, 2026103 ms
Jun 6, 2026101 ms
Jun 13, 2026102 ms
Jun 20, 202699 ms
Jun 27, 202699 ms
Jul 4, 2026102 ms
Jul 11, 2026103 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026105 ms
Aug 8, 2026109 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026113 ms
Sep 5, 2026114 ms
Sep 12, 2026120 ms
Sep 19, 2026123 ms
Sep 26, 2026128 ms
Oct 3, 2026130 ms
Oct 10, 2026130 ms
Oct 17, 2026129 ms
Oct 24, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of yuengling.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yuengling.com at 1.4 s1.4 s
  2. yuengling.com at 2.7 s2.7 s
  3. yuengling.com at 4.1 s4.1 s
  4. yuengling.com at 5.4 s5.4 s
  5. yuengling.com at 6.8 s6.8 s
  6. yuengling.com at 8.1 s8.1 s
  7. yuengling.com at 9.5 s9.5 s
  8. yuengling.com at 10.8 s10.8 s

Speed

14 to fix28
  • Use efficient cache lifetimes

    16.6 s · 3.9 MB

    134 files are served with short cache lifetimes, so returning visitors download them again (3.9 MB).

  • Render-blocking requests

    6.5 s

    48 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.5 s.

  • Reduce unused CSS

    3.9 s · 802 KiB

    About 802 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Reduce unused JavaScript

    2.1 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Improve image delivery

    1.4 s · 458 KiB

    13 images could be 458 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Google Maps and others), adding 2.1 MB and 1.4 s of main-thread time.

  • Google Tag Manager adds 872 ms

    872 ms

    Google Tag Manager costs a phone 872 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 86 KiB

    Polyfills for old browsers add 86 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify CSS

    300 ms · 80 KiB

    80 KiB could be saved by minifying CSS.

  • Facebook adds 180 ms

    180 ms

    Facebook costs a phone 180 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 176 ms

    176 ms

    Google Maps costs a phone 176 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,801 HTML elements

    The page has 1,801 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 248 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 36 KiB

    36 KiB could be saved by minifying JavaScript.

  • Document request latency

    170 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 58 ms

    58 ms

    Your server sent the HTML in 58 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 9.0 s

    9.0 s

    The first text or image appears after 9.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 29.2 s

    29.2 s

    Your largest element takes 29.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 25.3 s

    25.3 s

    Visually, the page fills in at 25.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 45.7 s

    45.7 s

    The page becomes fully interactive after 45.7 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.302

    0.302

    The layout shifts by 0.302 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user INP: 363 ms

    363 ms

    Real visitors wait 363 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 100 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 457 ms

    457 ms

    Scripts block taps and scrolling for 457 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 671 ms

    671 ms

    Real visitors wait 671 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 7.6 MB in 327 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 327 requests on a phone: scripts 3.2 MB (107), fonts 1.8 MB (11) and images 1.3 MB (76). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    120 KiB

    1 image is downloaded at several times the size a phone draws it, for example Resized_Yuengling_Homepage_Mobile_FlightSummer-1498x1920.jpg at 1,498 px wide, shown at 390 px. Resized copies would save about 120 KiB.

  • 5 images in older formats

    5 images (480 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.2 g of CO₂ per visit

    2.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.16 g of CO₂e: 258.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 9294
  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 41 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8576
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (16 characters)

    Your title is only 16 characters: “Home - Yuengling”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Score Big This Season!” and “Score Big This Season!”). One clear main headline is easier for people and search engines.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 148 internal links, 9 external

    The homepage links to 148 pages on yuengling.com and 9 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.yuengling.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.yuengling.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.yuengling.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,258 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 9 pages without a meta description

    https://www.yuengling.com/our-beer, https://www.yuengling.com/our-beer/traditional-lager, https://www.yuengling.com/our-beer/light-lager, https://www.yuengling.com/our-beer/flight-by-yuengling, https://www.yuengling.com/our-beer/black-and-tan and https://www.yuengling.com/our-beer/lord-chesterfield-ale and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages slow to respond

    https://www.yuengling.com/our-beer/black-and-tan, https://www.yuengling.com/our-beer/lord-chesterfield-ale and https://www.yuengling.com/our-beer/porter took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5474
  • 1 broken image

    1 image failed to load on a phone, for example https://insight.adsrvr.org/track/pxl/?adv=gjfwhvk&ct=0:tfbm4zg&fmt=3.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    45 of 51 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 317 words of copy

    The homepage carries about 317 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe” and “RETURN TO SHOP”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “BUY YuenglinG Online *”, “Tour & Gift Shop – Pottsville, PA” and “Contact Us”.

  • 8 short forms

    8 short forms (4 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 66 other companies contacted

    Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yuengling.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager | Segment
Hosting
AWS

Company

Founded
1829
Headquarters
Pottsville

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 47 issues on yuengling.com, including 25 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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