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zabitat.com website review

Visit site (opens in a new tab)Reviewed 10 November 202622 issues · 77 checks

This review found 22 issues worth fixing on zabitat.com, 3 of them high impact, across 77 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.1 sMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
98 ms82 msMay 23Nov 785 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202694 ms
May 30, 202696 ms
Jun 6, 202696 ms
Jun 13, 202696 ms
Jun 20, 202693 ms
Jun 27, 202687 ms
Jul 4, 202688 ms
Jul 11, 202684 ms
Jul 18, 202686 ms
Jul 25, 202685 ms
Aug 1, 202685 ms
Aug 8, 202686 ms
Aug 15, 202685 ms
Aug 22, 202687 ms
Aug 29, 202687 ms
Sep 5, 202688 ms
Sep 12, 202689 ms
Sep 19, 202689 ms
Sep 26, 202688 ms
Oct 3, 202688 ms
Oct 10, 202687 ms
Oct 17, 202685 ms
Oct 24, 202685 ms
Oct 31, 202685 ms
Nov 7, 202685 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zabitat.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zabitat.com at 0.4 s0.4 s
  2. zabitat.com at 0.8 s0.8 s
  3. zabitat.com at 1.1 s1.1 s
  4. zabitat.com at 1.5 s1.5 s
  5. zabitat.com at 1.9 s1.9 s
  6. zabitat.com at 2.3 s2.3 s
  7. zabitat.com at 2.6 s2.6 s
  8. zabitat.com at 3.0 s3.0 s

Speed

7 to fix81
  • Render-blocking requests

    1.3 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Improve image delivery

    500 ms · 664 KiB

    11 images could be 664 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (negate.io, Google Tag Manager and loox.io and others), adding 623 KiB and 800 ms of main-thread time.

  • negate.io adds 292 ms

    292 ms

    negate.io costs a phone 292 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,806 HTML elements

    The page has 1,806 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    220 KiB

    About 220 KiB of JavaScript is downloaded but never used on this page.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    18 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 6.3 s

    6.3 s

    The page becomes fully interactive after 6.3 s. Good is under 3.8 s.

  • Total Blocking Time: 308 ms

    308 ms

    Scripts block taps and scrolling for 308 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 83 ms

    83 ms

    Real visitors wait 83 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 647 ms

    647 ms

    Real visitors wait 647 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 94 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 283 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 283 requests on a phone: images 1.7 MB (70), other files 771 KiB (106) and scripts 720 KiB (76). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 105 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 188 internal links, 5 external

    The homepage links to 188 pages on zabitat.com and 5 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Get premium door inserts, glass blinds, and front door glass replacement options for every look. Our glass inserts are …”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “High Quality Door Glass Blinds and Inserts by Zabitat”.

  • Canonical URL set

    The canonical URL is https://www.zabitat.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.zabitat.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (971 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.zabitat.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.zabitat.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.zabitat.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://www.zabitat.com/customer_authentication/redirect and https://www.zabitat.com/collections/accessories have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.zabitat.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages slow to respond

    https://www.zabitat.com/collections/door-glass-inserts, https://www.zabitat.com/collections/clear-door-glass, https://www.zabitat.com/collections/enclosed-blinds, https://www.zabitat.com/collections/add-on-blinds, https://www.zabitat.com/collections/accessories and https://www.zabitat.com/collections/door-glass-frames-glass-not-included took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    101 of 102 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 708 words of copy

    The homepage carries about 708 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP DECORATIVE GLASS”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop All”, “Contact Us” and “SHOP DECORATIVE GLASS”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zabitat.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sa Variants · Powerful Form Builder · Simprosys Google Shopping Feed · Google Ads Pixel By Nabu · Klaviyo Email Marketing Sms · Arrivesby · loox.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 22 issues on zabitat.com, including 11 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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