zacscustomprints.com website review

5 images could be 200 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

About 119 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 147 ms of main-thread work and 471 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Shopify, JSDelivr CDN and shop.app and others), adding 626 KiB and 243 ms of main-thread time.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

6 files are served with short cache lifetimes, so returning visitors download them again (12 KiB).

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

2 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.8 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.0 MB in 256 requests on a phone: other files 798 KiB (112), scripts 581 KiB (109) and images 430 KiB (5). Under 2 MB keeps phones on slow connections fast.

meowvelous2_pinkflat_375f590d-63f6-4b8c-8c1f-50354181d8b1.jp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Your title is only 18 characters: “ZACS Custom Prints”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 29 pages on zacscustomprints.com and 1 external page.

There is no https://zacscustomprints.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://zacscustomprints.com/collections/youth-clothing/Practical, https://zacscustomprints.com/collections/adult-apparel/Practical and https://zacscustomprints.com/collections/custom-designs have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://zacscustomprints.com/collections/youth-clothing/Practical, whose canonical is https://zacscustomprints.com/collections/youth-clothing/practical. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

5 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 43 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.