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zardocards.com website review
Visit site (opens in a new tab)Reviewed 6 November 202634 issues · 82 checks
This review found 34 issues worth fixing on zardocards.com, 9 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #27,982 of 98,563 reviewed websitesbeats 66%
- #18,043 of 53,834 online storesbeats 60%
- #17,418 of 48,826 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 145 ms |
| May 23, 2026 | 146 ms |
| May 30, 2026 | 150 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 152 ms |
| Jul 4, 2026 | 151 ms |
| Jul 11, 2026 | 151 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 156 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 157 ms |
| Sep 5, 2026 | 159 ms |
| Sep 12, 2026 | 169 ms |
| Sep 19, 2026 | 198 ms |
| Sep 26, 2026 | 236 ms |
| Oct 3, 2026 | 265 ms |
| Oct 10, 2026 | 278 ms |
| Oct 17, 2026 | 282 ms |
| Oct 24, 2026 | 277 ms |
| Oct 31, 2026 | 277 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 10.0 s
A phone's processor spends 10.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,732 HTML elements
The page has 4,732 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and rebuyengine.com and others), adding 1.6 MB and 815 ms of main-thread time.
Reduce unused JavaScript
689 KiBAbout 689 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
200 ms · 318 KiB16 images could be 318 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Google Tag Manager adds 299 ms
299 msGoogle Tag Manager costs a phone 299 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 169 ms
169 msKlaviyo costs a phone 169 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 160 ms
160 msrebuyengine.com costs a phone 160 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 50 ms
50 msShopify costs a phone 50 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 83 KiBAbout 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Minify JavaScript
27 KiB27 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
22 KiB6 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 18.2 s
18.2 sThe page becomes fully interactive after 18.2 s. Good is under 3.8 s.
Speed Index: 8.3 s
8.3 sVisually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Weekly Bundle Deals|Curated for Collectors”.
Real-user INP: 335 ms
335 msReal visitors wait 335 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 90% slower for real visitors
+90%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 277 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 468 ms
468 msScripts block taps and scrolling for 468 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 504 ms
504 msReal visitors wait 504 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 255 requests
3.9 MBYour homepage downloads 3.9 MB in 255 requests on a phone: scripts 1.5 MB (79), images 1.1 MB (44) and other files 785 KiB (109). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (540 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
58 KiB1 image is downloaded at several times the size a phone draws it, for example zardo-wink-original.png at 1,280 px wide, shown at 46 px. Resized copies would save about 58 KiB.
About 1.1 g of CO₂ per visit
1.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 132.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
61 form fields without a label
61 form fields have no label, so screen readers announce an empty box and autofill guesses.
52 links without text
52 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 238 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (206 characters)
Your meta description is 206 characters; Google truncates after about 160, so the end of your pitch is cut.
366 internal links, 8 external
The homepage links to 366 pages on zardocards.com and 8 external pages.
7 checks passed
One H1 headline
Your main headline reads: “@media (max-width: 767px){ .zardo-cro__heading-line--wrap, .zardo-cro__heading-line--wrap + .zardo-cro__heading-line{ f…”.
Title: 38 characters
Your title is a healthy 38 characters: “Pokémon & One Piece Cards | ZardoCards”.
Canonical URL set
The canonical URL is https://zardocards.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://zardocards.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,021 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://zardocards.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://zardocards.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://zardocards.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
7 pages without a meta description
https://zardocards.com/collections/%E2%9A%A1-sale, https://zardocards.com/collections/all-pokemon-sealed-products, https://zardocards.com/collections/zardo-products, https://zardocards.com/customer_authentication/redirect, https://zardocards.com/collections/pokemon-all-booster-boxes and https://zardocards.com/collections/pokemon-modern-booster-boxes and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://zardocards.com/collections/%E2%9A%A1-sale, whose canonical is https://zardocards.com/collections/%e2%9a%a1-sale. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://zardocards.com/collections/%E2%9A%A1-sale and https://zardocards.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://api.frankfurter.app/latest?from=CAD&to=USD,EUR,GBP,AUD,JPY,CHF,SEK,NOK,DKK,MXN,BRL,CNY,HKD,…”.
2 checks passed
Tap targets are thumb-sized
116 of 120 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 458 words of copy
The homepage carries about 458 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP WEEKLY BUNDLES” and “Shop all”.
14 calls to action
The homepage has 14 calls to action, for example “Contact Us”, “Shop all Pokémon” and “Shop all One Piece”.
81 short forms
81 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 customer or partner logos, a star rating, 1 trust badge and “Trusted by 10,000+ customers”.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zardocards.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Triplewhale · Microsoft Clarity · Rebuy Personalization Engine · Forms · Zardo Chat · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on zardocards.com, including 18 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.