zeald.com website review

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

59 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

Your mobile performance score is 73 (desktop: 84). Pages that score under 90 lose visitors before the first paint.

29 images could be 642 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

8 third-party services load with your homepage (Cloudflare CDN, Google/Doubleclick Ads and alliai.com and others), adding 110 KiB and 110 ms of main-thread time.

About 23 KiB of CSS is downloaded but never applied on this page.

About 23 KiB of JavaScript is downloaded but never used on this page.

8 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “banner-1011-111”.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

16 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 tap targets are too small or too close together to hit reliably with a finger.

3 links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 69 characters: “We specialise in the rapid digital transformation of Kiwi businesses.”. 70 to 160 characters is enough to sell the click.

There are 13 <h1> headlines (“NZ’s largest and most experienced digital transfo…”, “Since 2001, we have digitally transformed over 15…” and “How we can help”). One clear main headline is easier for people and search engines.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 51 pages on zeald.com and 17 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.zeald.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://www.zeald.com/resources/webinarlibrary.html, https://www.zeald.com/resources/business-insights.html and https://www.zeald.com/our-work.html, which answer with an error. Visitors hit a dead end and search engines drop them.

https://www.zeald.com/services.html has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

10 errors were logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 403 (Forbidden)”).

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,120 words of visible text.