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zeb.fr website review

Visit site (opens in a new tab)Reviewed 9 November 202638 issues · 78 checks

This review found 38 issues worth fixing on zeb.fr, 13 of them high impact, across 78 checks. The most urgent: 16,622 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.7 sMay 23Nov 73.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.0 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.2 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20263.5 s
Aug 29, 20263.5 s
Sep 5, 20263.5 s
Sep 12, 20263.3 s
Sep 19, 20263.2 s
Sep 26, 20263.3 s
Oct 3, 20263.3 s
Oct 10, 20263.3 s
Oct 17, 20263.2 s
Oct 24, 20263.0 s
Oct 31, 20262.8 s
Nov 7, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
1.0 s141 msMay 23Nov 7925 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026243 ms
May 30, 2026254 ms
Jun 6, 2026260 ms
Jun 13, 2026284 ms
Jun 20, 2026278 ms
Jun 27, 2026288 ms
Jul 4, 2026307 ms
Jul 11, 2026301 ms
Jul 18, 2026325 ms
Jul 25, 2026329 ms
Aug 1, 2026327 ms
Aug 8, 2026335 ms
Aug 15, 2026321 ms
Aug 22, 2026320 ms
Aug 29, 2026322 ms
Sep 5, 2026322 ms
Sep 12, 2026278 ms
Sep 19, 2026265 ms
Sep 26, 2026262 ms
Oct 3, 2026268 ms
Oct 10, 2026286 ms
Oct 17, 2026333 ms
Oct 24, 2026399 ms
Oct 31, 2026481 ms
Nov 7, 2026925 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zeb.fr (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zeb.fr at 0.8 s0.8 s
  2. zeb.fr at 1.6 s1.6 s
  3. zeb.fr at 2.5 s2.5 s
  4. zeb.fr at 3.3 s3.3 s
  5. zeb.fr at 4.1 s4.1 s
  6. zeb.fr at 4.9 s4.9 s
  7. zeb.fr at 5.8 s5.8 s
  8. zeb.fr at 6.6 s6.6 s

Speed

8 to fix50
  • 16,622 HTML elements

    The page has 16,622 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (zeb.be, Clarity and eyefitu.com and others), adding 1.3 MB and 1.1 s of main-thread time.

  • Reduce unused JavaScript

    630 ms · 589 KiB

    About 589 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 630 ms faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • zeb.be adds 633 ms

    633 ms

    zeb.be costs a phone 633 ms of main-thread work and 776 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused CSS

    300 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    200 ms · 130 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (130 KiB).

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 66 ms

    66 ms

    Your server sent the HTML in 66 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 18.0 s

    18.0 s

    The page becomes fully interactive after 18.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.4 s

    6.4 s

    Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 652 ms

    652 ms

    Scripts block taps and scrolling for 652 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 183% slower for real visitors

    +183%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 243 ms to 925 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 681 ms

    681 ms

    Real visitors wait 681 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 233 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 233 requests on a phone: scripts 1.6 MB (63), other files 845 KiB (147) and fonts 173 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 94.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8994
  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 264 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10078
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (3 characters)

    Your title is only 3 characters: “ZEB”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (193 characters)

    Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1,400 internal links, 0 external

    The homepage links to 1,400 pages on zeb.fr and 0 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.zeb.fr/.

  • Structured data in place

    Structured data found: BreadcrumbList, OnlineStore, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.zeb.be/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • llms.txt published

    The site publishes https://www.zeb.fr/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

6 to fix43
  • 2 linked pages are broken

    Your homepage links to https://www.zeb.fr/fr/collections/accessoires-femme and https://www.zeb.fr/fr/collections/accessoires-homme, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 page without a title

    https://www.zeb.fr/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.zeb.fr/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.zeb.fr/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 pages share a meta description

    https://www.zeb.fr/fr/pages/wishlist and https://www.zeb.fr/fr/collections/collection-femme use the same meta description. A description written for each page earns more clicks.

  • 11 pages without an H1

    https://www.zeb.fr/customer_authentication/redirect, https://www.zeb.fr/fr/pages/wishlist, https://www.zeb.fr/collections/femmes, https://www.zeb.fr/collections/hommes, https://www.zeb.fr/fr/collections/collection-femme and https://www.zeb.fr/fr/collections/promo-femmes and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages slow to respond

    https://www.zeb.fr/fr/collections/collection-femme, https://www.zeb.fr/fr/collections/promo-femmes, https://www.zeb.fr/collections/promo-hommes, https://www.zeb.fr/pages/wishlist, https://www.zeb.fr/pages/stores and https://www.zeb.fr/collections/promo-femmes and 1 other took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

2 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 5 small tap targets

    5 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 29 words

    The homepage has only about 29 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 40 calls to action

    The homepage has 40 calls to action, for example “Shop the look” and “Book smart : preppy”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zeb.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Schema Plus For Seo · Intelligems A B Testing · Microsoft Clarity · Mida Fraud Ip Blocker · Bloomreach Loomi · Trymry · Stape Remix · cloudfront.net · eyefitu.com · sprii.io · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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