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zeb.fr website review
Visit site (opens in a new tab)Reviewed 9 November 202638 issues · 78 checks
This review found 38 issues worth fixing on zeb.fr, 13 of them high impact, across 78 checks. The most urgent: 16,622 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #44,093 of 97,138 reviewed websitesbeats 49%
- #27,998 of 52,785 online storesbeats 41%
- #26,773 of 47,841 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.2 s |
| Oct 24, 2026 | 3.0 s |
| Oct 31, 2026 | 2.8 s |
| Nov 7, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 243 ms |
| May 30, 2026 | 254 ms |
| Jun 6, 2026 | 260 ms |
| Jun 13, 2026 | 284 ms |
| Jun 20, 2026 | 278 ms |
| Jun 27, 2026 | 288 ms |
| Jul 4, 2026 | 307 ms |
| Jul 11, 2026 | 301 ms |
| Jul 18, 2026 | 325 ms |
| Jul 25, 2026 | 329 ms |
| Aug 1, 2026 | 327 ms |
| Aug 8, 2026 | 335 ms |
| Aug 15, 2026 | 321 ms |
| Aug 22, 2026 | 320 ms |
| Aug 29, 2026 | 322 ms |
| Sep 5, 2026 | 322 ms |
| Sep 12, 2026 | 278 ms |
| Sep 19, 2026 | 265 ms |
| Sep 26, 2026 | 262 ms |
| Oct 3, 2026 | 268 ms |
| Oct 10, 2026 | 286 ms |
| Oct 17, 2026 | 333 ms |
| Oct 24, 2026 | 399 ms |
| Oct 31, 2026 | 481 ms |
| Nov 7, 2026 | 925 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
16,622 HTML elements
The page has 16,622 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (zeb.be, Clarity and eyefitu.com and others), adding 1.3 MB and 1.1 s of main-thread time.
Reduce unused JavaScript
630 ms · 589 KiBAbout 589 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 630 ms faster on a phone.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
zeb.be adds 633 ms
633 mszeb.be costs a phone 633 ms of main-thread work and 776 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Reduce unused CSS
300 ms · 66 KiBAbout 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
200 ms · 130 KiB12 files are served with short cache lifetimes, so returning visitors download them again (130 KiB).
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 66 ms
66 msYour server sent the HTML in 66 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 18.0 s
18.0 sThe page becomes fully interactive after 18.0 s. Good is under 3.8 s.
Largest Contentful Paint: 6.4 s
6.4 sYour largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 652 ms
652 msScripts block taps and scrolling for 652 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 183% slower for real visitors
+183%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 243 ms to 925 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 681 ms
681 msReal visitors wait 681 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.8 MB in 233 requests
2.8 MBYour homepage downloads 2.8 MB in 233 requests on a phone: scripts 1.6 MB (63), other files 845 KiB (147) and fonts 173 KiB (6). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 94.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 264 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (3 characters)
Your title is only 3 characters: “ZEB”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (193 characters)
Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.
1,400 internal links, 0 external
The homepage links to 1,400 pages on zeb.fr and 0 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.zeb.fr/.
Structured data in place
Structured data found: BreadcrumbList, OnlineStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.zeb.be/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
llms.txt published
The site publishes https://www.zeb.fr/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages are broken
Your homepage links to https://www.zeb.fr/fr/collections/accessoires-femme and https://www.zeb.fr/fr/collections/accessoires-homme, which answer with an error. Visitors hit a dead end and search engines drop them.
1 page without a title
https://www.zeb.fr/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.zeb.fr/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://www.zeb.fr/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
9 pages share a meta description
https://www.zeb.fr/fr/pages/wishlist and https://www.zeb.fr/fr/collections/collection-femme use the same meta description. A description written for each page earns more clicks.
11 pages without an H1
https://www.zeb.fr/customer_authentication/redirect, https://www.zeb.fr/fr/pages/wishlist, https://www.zeb.fr/collections/femmes, https://www.zeb.fr/collections/hommes, https://www.zeb.fr/fr/collections/collection-femme and https://www.zeb.fr/fr/collections/promo-femmes and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages slow to respond
https://www.zeb.fr/fr/collections/collection-femme, https://www.zeb.fr/fr/collections/promo-femmes, https://www.zeb.fr/collections/promo-hommes, https://www.zeb.fr/pages/wishlist, https://www.zeb.fr/pages/stores and https://www.zeb.fr/collections/promo-femmes and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
2 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
5 small tap targets
5 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 29 words
The homepage has only about 29 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
40 calls to action
The homepage has 40 calls to action, for example “Shop the look” and “Book smart : preppy”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zeb.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Schema Plus For Seo · Intelligems A B Testing · Microsoft Clarity · Mida Fraud Ip Blocker · Bloomreach Loomi · Trymry · Stape Remix · cloudfront.net · eyefitu.com · sprii.io · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on zeb.fr, including 17 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.