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zeeco.com website review

Visit site (opens in a new tab)Reviewed 29 October 202635 issues · 87 checks

This review found 35 issues worth fixing on zeeco.com, 18 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 9Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
106 ms96 msMay 9Oct 24104 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202698 ms
May 16, 2026100 ms
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026105 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 2026102 ms
Jul 18, 2026100 ms
Jul 25, 202699 ms
Aug 1, 202699 ms
Aug 8, 2026103 ms
Aug 15, 2026100 ms
Aug 22, 2026100 ms
Aug 29, 202699 ms
Sep 5, 202697 ms
Sep 12, 202699 ms
Sep 19, 2026100 ms
Sep 26, 2026100 ms
Oct 3, 2026104 ms
Oct 10, 2026102 ms
Oct 17, 2026104 ms
Oct 24, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zeeco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zeeco.com at 0.7 s0.7 s
  2. zeeco.com at 1.4 s1.4 s
  3. zeeco.com at 2.2 s2.2 s
  4. zeeco.com at 2.9 s2.9 s
  5. zeeco.com at 3.6 s3.6 s
  6. zeeco.com at 4.3 s4.3 s
  7. zeeco.com at 5.1 s5.1 s
  8. zeeco.com at 5.8 s5.8 s

Speed

9 to fix41
  • Use efficient cache lifetimes

    2.6 s · 661 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (661 KiB).

  • Improve image delivery

    1.8 s · 435 KiB

    4 images could be 435 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.6 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Hubspot and Google Tag Manager and others), adding 2.1 MB and 1.2 s of main-thread time.

  • Reduce unused JavaScript

    600 ms · 692 KiB

    About 692 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google CDN adds 725 ms

    725 ms

    Google CDN costs a phone 725 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 248 ms

    248 ms

    Hubspot costs a phone 248 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    131 KiB

    About 131 KiB of CSS is downloaded but never applied on this page.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 18.0 s

    18.0 s

    Your largest element takes 18.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Refinery Stock Image”.

  • Time to Interactive: 22.1 s

    22.1 s

    The page becomes fully interactive after 22.1 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 596 ms

    596 ms

    Scripts block taps and scrolling for 596 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 98 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 94 ms

    94 ms

    Real visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 631 ms

    631 ms

    Real visitors wait 631 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.072

    0.072

    The layout barely moves while loading (CLS 0.072, good is under 0.1).

Images and page weight

3 to fix35
  • Page weight: 5.3 MB in 95 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 95 requests on a phone: images 2.8 MB (20), scripts 1.7 MB (24) and other files 475 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    AdobeStock_87658741.jpeg weighs 628 KiB. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    805 KiB

    3 images are downloaded at several times the size a phone draws them, for example AdobeStock_87658741.jpeg at 4,000 px wide, shown at 390 px. Resized copies would save about 805 KiB.

  • About 1.5 g of CO₂ per visit

    1.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 180.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 8790
  • Required ARIA attributes must be provided (3 elements)

    Required ARIA attributes must be provided: 3 elements on the page fail this check, rated critical by axe-core.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is short (29 characters)

    Your title is only 29 characters: “Zeeco | Redefining Combustion”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (174 characters)

    Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 92 internal links, 9 external

    The homepage links to 92 pages on zeeco.com and 9 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “redefining combustion”.

  • Canonical URL set

    The canonical URL is https://www.zeeco.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.zeeco.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.zeeco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (511 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix76
  • 5 pages point its canonical at the homepage

    https://www.zeeco.com/ar, https://www.zeeco.com/ru, https://www.zeeco.com/es, https://www.zeeco.com/pt and https://www.zeeco.com/zh declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 6 pages share a title

    /, https://www.zeeco.com/ar, https://www.zeeco.com/ru, https://www.zeeco.com/es, https://www.zeeco.com/pt and https://www.zeeco.com/zh all use the title “Zeeco | Redefining Combustion”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.zeeco.com/contact has no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    https://www.zeeco.com/ar, https://www.zeeco.com/ru, https://www.zeeco.com/es, https://www.zeeco.com/pt and https://www.zeeco.com/zh use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    22 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 823 words of copy

    The homepage carries about 823 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT” and “Learn More”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “CONTACT”, “Contact Zeeco” and “Learn More”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zeeco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
Framework
jQuery
Analytics
Google Analytics
Hosting
HubSpot

Hiring

Hiring
115 open roles
Teams
Field Service (20), Project Engineering (13), Applications Engineering (12), Manufacturing (10)
Job board
lever

Company

Employees
854

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on zeeco.com, including 14 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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