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zeeksack.com website review

Visit site (opens in a new tab)Reviewed 9 November 202633 issues · 80 checks

This review found 33 issues worth fixing on zeeksack.com, 11 of them high impact, across 80 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of zeeksack.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zeeksack.com at 0.4 s0.4 s
  2. zeeksack.com at 0.9 s0.9 s
  3. zeeksack.com at 1.3 s1.3 s
  4. zeeksack.com at 1.8 s1.8 s
  5. zeeksack.com at 2.2 s2.2 s
  6. zeeksack.com at 2.6 s2.6 s
  7. zeeksack.com at 3.1 s3.1 s
  8. zeeksack.com at 3.5 s3.5 s

Speed

11 to fix54
  • Avoid multiple page redirects

    4.1 s

    The page goes through 2 redirects before it starts loading, costing about 4.1 s. Link and advertise the final URL directly.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (zeeksack.eu, Klarna and Shopify and others), adding 3.0 MB and 969 ms of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    150 ms · 512 KiB

    11 images could be 512 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • zeeksack.eu adds 321 ms

    321 ms

    zeeksack.eu costs a phone 321 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Reduce unused JavaScript

    396 KiB

    About 396 KiB of JavaScript is downloaded but never used on this page.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 258 ms. During a long task the page ignores taps.

  • Shopify adds 166 ms

    166 ms

    Shopify costs a phone 166 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,606 HTML elements

    The page has 1,606 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Document request latency

    150 ms

    The HTML itself could arrive about 150 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Use efficient cache lifetimes

    74 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    16 KiB

    16 KiB JavaScript is shipped twice across bundles.

  • Reduce unused CSS

    14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.6 s

    14.6 s

    The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

  • Total Blocking Time: 728 ms

    728 ms

    Scripts block taps and scrolling for 728 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 562 ms

    562 ms

    Real visitors wait 562 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.9 MB in 330 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 330 requests on a phone: images 1.7 MB (35), scripts 1.0 MB (99) and other files 939 KiB (148). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 132.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9798
  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9262
  • Page is set to noindex

    The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.

  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • Structured data has 2 problems

    Structured data found (Organization, WebSite and WholesaleStore) but with 2 problems, for example “WebSite: url is not an absolute URL ("www.zeeksack.com")”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 46 internal links, 6 external

    The homepage links to 46 pages on zeeksack.com and 6 external pages.

5 checks passed
  • Meta description: 129 characters

    Your meta description is 129 characters: “Praktiska ryggsäckar med flyttbara avdelare och smarta fack som gör att du kan organisera din packning precis som du vi…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Praktiska Ryggsäckar - För Resor & Vardagen – Zeeksack”.

  • Canonical URL set

    The canonical URL is https://www.zeeksack.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.zeeksack.com/sitemap.xml.

AI search readiness

1 to fix65
  • robots.txt blocks 6 AI answer engine crawlers

    6 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

3 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (621 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.zeeksack.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix68
  • 1 linked page is broken

    Your homepage links to https://www.zeeksack.com/www.tiktok.com/@zeeksack, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 13 linked pages hidden from search

    https://www.zeeksack.com/collections/backpacks, https://www.zeeksack.com/pages/about-us, https://www.zeeksack.com/pages/contact-us, https://www.zeeksack.com/blogs/zeekers, https://www.zeeksack.com/products/the-organizer and https://www.zeeksack.com/products/the-zeeker and 7 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'includes')”.

2 checks passed
  • Tap targets are thumb-sized

    27 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 537 words of copy

    The homepage carries about 537 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “SHOP ALL BACKPACKS”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 6 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zeeksack.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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