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zeeksack.se website review

Visit site (opens in a new tab)Reviewed 6 November 202631 issues · 79 checks

This review found 31 issues worth fixing on zeeksack.se, 11 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
895 ms670 msMay 16Oct 31841 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026704 ms
May 23, 2026706 ms
May 30, 2026717 ms
Jun 6, 2026711 ms
Jun 13, 2026696 ms
Jun 20, 2026700 ms
Jun 27, 2026699 ms
Jul 4, 2026705 ms
Jul 11, 2026738 ms
Jul 18, 2026767 ms
Jul 25, 2026790 ms
Aug 1, 2026800 ms
Aug 8, 2026799 ms
Aug 15, 2026810 ms
Aug 22, 2026831 ms
Aug 29, 2026841 ms
Sep 5, 2026841 ms
Sep 12, 2026846 ms
Sep 19, 2026840 ms
Sep 26, 2026853 ms
Oct 3, 2026869 ms
Oct 10, 2026853 ms
Oct 17, 2026848 ms
Oct 24, 2026846 ms
Oct 31, 2026841 ms
Real-visitor tap response (INP)75th percentile, phones
149 ms108 msMay 16Oct 31131 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026113 ms
May 30, 2026115 ms
Jun 6, 2026116 ms
Jun 13, 2026119 ms
Jun 20, 2026120 ms
Jun 27, 2026121 ms
Jul 4, 2026121 ms
Jul 11, 2026120 ms
Jul 18, 2026120 ms
Jul 25, 2026121 ms
Aug 1, 2026121 ms
Aug 8, 2026126 ms
Aug 15, 2026129 ms
Aug 22, 2026131 ms
Aug 29, 2026136 ms
Sep 5, 2026137 ms
Sep 12, 2026138 ms
Sep 19, 2026138 ms
Sep 26, 2026139 ms
Oct 3, 2026143 ms
Oct 10, 2026141 ms
Oct 17, 2026144 ms
Oct 24, 2026141 ms
Oct 31, 2026131 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zeeksack.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zeeksack.se at 0.7 s0.7 s
  2. zeeksack.se at 1.3 s1.3 s
  3. zeeksack.se at 2.0 s2.0 s
  4. zeeksack.se at 2.7 s2.7 s
  5. zeeksack.se at 3.3 s3.3 s
  6. zeeksack.se at 4.0 s4.0 s
  7. zeeksack.se at 4.7 s4.7 s
  8. zeeksack.se at 5.3 s5.3 s

Speed

9 to fix69
  • Reduce unused JavaScript

    1.9 s · 604 KiB

    About 604 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Improve image delivery

    1.3 s · 493 KiB

    10 images could be 493 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and loox.io and others), adding 1.3 MB and 556 ms of main-thread time.

  • Render-blocking requests

    500 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 964 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 165 ms

    165 ms

    Google Tag Manager costs a phone 165 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 150 ms

    150 ms

    Klaviyo costs a phone 150 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 40 ms

    40 ms

    Shopify costs a phone 40 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    50 ms · 102 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (102 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    16 KiB

    16 KiB JavaScript is shipped twice across bundles.

  • Reduce unused CSS

    14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 12.2 s

    12.2 s

    Your largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.1 s

    15.1 s

    The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.7 s

    0.7 s

    Real visitors wait 0.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 82 ms

    82 ms

    Real visitors wait 82 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.5 s

    0.5 s

    Real visitors see the first content after 0.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 220 ms

    220 ms

    Real visitors wait 220 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 123 ms

    123 ms

    Scripts block the page for only 123 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 290 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 290 requests on a phone: scripts 1.4 MB (91), images 1.1 MB (22) and other files 979 KiB (153). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9295
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 53 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 68 internal links, 1 external

    The homepage links to 68 pages on zeeksack.se and 1 external page.

7 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Stressfria resor börjar här. Upptäck smarta ryggsäckar, väskor och resetillbehör designade för att göra varje resa enkl…”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Zeeksack - Stressfria resor börjar här”.

  • Canonical URL set

    The canonical URL is https://zeeksack.se/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://zeeksack.se/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (559 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://zeeksack.se/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://zeeksack.se/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://zeeksack.se/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://zeeksack.se/customer_authentication/redirect and https://zeeksack.se/collections/paketpriser have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://zeeksack.se/customer_authentication/redirect, https://zeeksack.se/collections/alla-vaskor, https://zeeksack.se/collections/sma-vaskor, https://zeeksack.se/collections/accessoarer and https://zeeksack.se/collections/paketpriser have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    31 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 532 words of copy

    The homepage carries about 532 words of visible text.

2 checks passed
  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zeeksack.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Omnisend · Forms · loox.io · amazonaws.com · zigpoll.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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