Website review, no card needed

Zeely logo

zeely.ai website review

Visit site (opens in a new tab)Reviewed 14 November 202641 issues · 87 checks

This review found 41 issues worth fixing on zeely.ai, 12 of them high impact, across 87 checks. The most urgent: unpkg adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Zeely

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.8 sMay 23Nov 73.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.9 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20263.0 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20263.0 s
Oct 31, 20263.0 s
Nov 7, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
197 ms137 msMay 23Nov 7190 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026144 ms
May 30, 2026144 ms
Jun 6, 2026145 ms
Jun 13, 2026146 ms
Jun 20, 2026147 ms
Jun 27, 2026145 ms
Jul 4, 2026145 ms
Jul 11, 2026146 ms
Jul 18, 2026146 ms
Jul 25, 2026146 ms
Aug 1, 2026146 ms
Aug 8, 2026145 ms
Aug 15, 2026147 ms
Aug 22, 2026149 ms
Aug 29, 2026152 ms
Sep 5, 2026154 ms
Sep 12, 2026155 ms
Sep 19, 2026158 ms
Sep 26, 2026160 ms
Oct 3, 2026162 ms
Oct 10, 2026166 ms
Oct 17, 2026170 ms
Oct 24, 2026176 ms
Oct 31, 2026182 ms
Nov 7, 2026190 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zeely.ai (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zeely.ai at 0.9 s0.9 s
  2. zeely.ai at 1.7 s1.7 s
  3. zeely.ai at 2.6 s2.6 s
  4. zeely.ai at 3.5 s3.5 s
  5. zeely.ai at 4.3 s4.3 s
  6. zeely.ai at 5.2 s5.2 s
  7. zeely.ai at 6.1 s6.1 s
  8. zeely.ai at 6.9 s6.9 s

Speed

11 to fix57
  • Unpkg adds 1.1 s

    1.1 s

    Unpkg costs a phone 1.1 s of main-thread work and 772 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    6.3 MB

    103 files are served with short cache lifetimes, so returning visitors download them again (6.3 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Unpkg, Google Tag Manager and Facebook and others), adding 1.6 MB and 2.1 s of main-thread time.

  • Improve image delivery

    1.6 MB

    29 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    600 ms · 606 KiB

    About 606 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 452 ms

    452 ms

    Google Tag Manager costs a phone 452 ms of main-thread work and 376 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 315 ms. During a long task the page ignores taps.

  • Facebook adds 262 ms

    262 ms

    Facebook costs a phone 262 ms of main-thread work and 270 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,486 HTML elements

    The page has 2,486 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    190 ms · 30 KiB

    30 KiB could be saved by minifying JavaScript.

  • Render-blocking requests

    150 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 44 ms

    44 ms

    Your server sent the HTML in 44 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 17.5 s

    17.5 s

    Visually, the page fills in at 17.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 27.2 s

    27.2 s

    The page becomes fully interactive after 27.2 s. Good is under 3.8 s.

  • Total Blocking Time: 868 ms

    868 ms

    Scripts block taps and scrolling for 868 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 228 ms

    228 ms

    Real visitors wait 228 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 144 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Create, launch and scale winning ads with AI”. Most of its time is element render delay (2.3 s).

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 10.7 MB in 151 requests

    10.7 MB

    Your homepage downloads 10.7 MB in 151 requests on a phone: images 4.5 MB (81), other files 2.4 MB (30) and media 2.1 MB (1). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    vs5.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    1 KiB

    1 image is downloaded at several times the size a phone draws it, for example vs5.webp at 604 px wide, shown at 201 px. Resized copies would save about 1 KiB.

  • About 3.0 g of CO₂ per visit

    3.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.03 g of CO₂e: 364.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 7687
  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 14 images without alt text

    14 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (10 elements)

    ARIA role should be appropriate for the element: 10 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 217 internal links, 15 external

    The homepage links to 217 pages on zeely.ai and 15 external pages.

8 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Create high-performing ads in seconds with Zeely — your go-to AI ads maker. From static ads to AI-generated videos, pow…”.

  • One H1 headline

    Your main headline reads: “Create, launch and scale winning ads with AI”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “AI ad creative platform — create UGC video, static ads”.

  • Canonical URL set

    The canonical URL is https://zeely.ai/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://zeely.ai/sitemap_index.xml.

AI search readiness

2 to fix70
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Parts of the site are closed to 2 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot) and ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

2 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (2,626 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://zeely.ai/llms.txt (6 KiB, 39 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    48 of 48 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,663 words of copy

    The homepage carries about 1,663 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get started” and “Pricing”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Pricing”, “Book a demo” and “Get started”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 16 testimonial or review blocks and “10,000+ brands”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Mixpanel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Mixpanel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zeely.ai, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Mixpanel
Hosting
AWS

Hiring

Hiring
25 open roles
Teams
Sales (6), Development (5), Analytics (3), Product Management (3)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 41 issues on zeely.ai, including 23 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25