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zesty.ai website review

Visit site (opens in a new tab)Reviewed 22 October 202633 issues · 79 checks

This review found 33 issues worth fixing on zesty.ai, 14 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s938 msMay 2Oct 172.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.4 s
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20262.4 s
May 30, 20262.9 s
Jun 6, 20262.6 s
Jun 13, 20263.0 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.9 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.4 s
Aug 8, 20262.9 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20262.2 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.7 s
Sep 26, 20262.3 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
163 ms69 msMay 9Oct 17121 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026152 ms
May 16, 2026144 ms
May 23, 2026113 ms
May 30, 2026108 ms
Jun 6, 2026103 ms
Jun 13, 2026114 ms
Jun 20, 2026103 ms
Jul 25, 202695 ms
Aug 1, 2026105 ms
Aug 8, 2026109 ms
Aug 15, 2026119 ms
Aug 22, 2026113 ms
Aug 29, 202691 ms
Sep 5, 202681 ms
Sep 12, 202680 ms
Sep 19, 202680 ms
Sep 26, 2026105 ms
Oct 3, 2026121 ms
Oct 10, 2026121 ms
Oct 17, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zesty.ai (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zesty.ai at 0.4 s0.4 s
  2. zesty.ai at 0.8 s0.8 s
  3. zesty.ai at 1.1 s1.1 s
  4. zesty.ai at 1.5 s1.5 s
  5. zesty.ai at 1.9 s1.9 s
  6. zesty.ai at 2.3 s2.3 s
  7. zesty.ai at 2.6 s2.6 s
  8. zesty.ai at 3.0 s3.0 s

Speed

12 to fix33
  • Render-blocking requests

    4.0 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Reduce unused JavaScript

    1.9 s · 608 KiB

    About 608 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.0 s

    A phone's processor spends 7.0 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Cookiebot and others), adding 2.5 MB and 1.6 s of main-thread time.

  • Google CDN adds 471 ms

    471 ms

    Google CDN costs a phone 471 ms of main-thread work and 746 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 536 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    300 ms · 205 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (205 KiB).

  • Google Tag Manager adds 398 ms

    398 ms

    Google Tag Manager costs a phone 398 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cookiebot adds 386 ms

    386 ms

    Cookiebot costs a phone 386 ms of main-thread work and 41 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 201 ms

    201 ms

    website-files.com costs a phone 201 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,776 HTML elements

    The page has 2,776 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    12 KiB

    1 image could be 12 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 65 but mobile only 33. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.0 s

    10.0 s

    Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 6.9 s

    6.9 s

    The first text or image appears after 6.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 20.9 s

    20.9 s

    The page becomes fully interactive after 20.9 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 95% slower for real visitors

    +95%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

3 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 152 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.2 MB in 125 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 125 requests on a phone: scripts 1.7 MB (61), fonts 528 KiB (11) and images 436 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9693
  • Certain ARIA roles must be contained by particular parents (4 elements)

    Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 190 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 9 links with vague text

    9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 164 internal links, 4 external

    The homepage links to 164 pages on zesty.ai and 4 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “AI-powered property risk insights for insurance, from underwriting to reinsurance, using billions of data points truste…”.

  • One H1 headline

    Your main headline reads: “Trusted AI Powering Every Insurance Decision”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Leading AI risk platform for insurance decisions | ZestyAI”.

  • Canonical URL set

    The canonical URL is https://zesty.ai/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://zesty.ai/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://zesty.ai/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,179 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://zesty.ai/customer-stories has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 9 broken images

    9 images failed to load on a phone, for example https://zesty.ai/.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    36 of 36 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,376 words of copy

    The homepage carries about 1,376 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Talk to an Expert”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Book a Demo”, “Learn more” and “Talk to an Expert”.

  • 1 short form

    A short form (4 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 69 testimonial or review blocks, 71 customer or partner logos and 7 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zesty.ai, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Tag Manager

Hiring

Hiring
7 open roles
Teams
Product (3), Client Success (2), Finance (1), Sales & Customer Success (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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