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zinus.com website review
Visit site (opens in a new tab)Reviewed 5 November 202632 issues · 85 checks
This review found 32 issues worth fixing on zinus.com, 11 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #28,596 of 100,741 reviewed websitesbeats 66%
- #18,578 of 55,522 online storesbeats 60%
- #17,946 of 50,436 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 194 ms |
| May 23, 2026 | 195 ms |
| May 30, 2026 | 195 ms |
| Jun 6, 2026 | 197 ms |
| Jun 13, 2026 | 201 ms |
| Jun 20, 2026 | 197 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 191 ms |
| Jul 11, 2026 | 188 ms |
| Jul 18, 2026 | 182 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 155 ms |
| Aug 8, 2026 | 150 ms |
| Aug 15, 2026 | 147 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 169 ms |
| Sep 19, 2026 | 172 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 183 ms |
| Oct 10, 2026 | 187 ms |
| Oct 17, 2026 | 183 ms |
| Oct 24, 2026 | 180 ms |
| Oct 31, 2026 | 179 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.4 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.9 s
A phone's processor spends 8.9 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,504 HTML elements
The page has 4,504 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (negate.io, voiceflow.com and rebuyengine.com and others), adding 1.9 MB and 1.6 s of main-thread time.
Improve image delivery
650 ms · 830 KiB22 images could be 830 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 931 KiB31 files are served with short cache lifetimes, so returning visitors download them again (931 KiB).
Reduce unused JavaScript
768 KiBAbout 768 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
600 ms · 131 KiBAbout 131 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
negate.io adds 573 ms
573 msnegate.io costs a phone 573 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 370 ms. During a long task the page ignores taps.
voiceflow.com adds 298 ms
298 msvoiceflow.com costs a phone 298 ms of main-thread work and 582 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 207 ms
207 msrebuyengine.com costs a phone 207 ms of main-thread work and 811 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
97 KiBPolyfills for old browsers add 97 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 27.9 s
27.9 sThe page becomes fully interactive after 27.9 s. Good is under 3.8 s.
Largest Contentful Paint: 9.1 s
9.1 sYour largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Fall Savings: up to 50% off mattresses. Shop now.”.
Speed Index: 11.8 s
11.8 sVisually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 628 ms
628 msScripts block taps and scrolling for 628 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.175
0.175The layout shifts by 0.175 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 601 ms
601 msReal visitors wait 601 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 7.1 MB in 490 requests
7.1 MBYour homepage downloads 7.1 MB in 490 requests on a phone: images 2.9 MB (85), scripts 2.0 MB (101) and other files 1.2 MB (249). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
30 KiB1 image is downloaded at several times the size a phone draws it, for example Fall_Savings_Homepage_Banners_1_4556166b-0d62-4e21-970d-ed90 at 1,280 px wide, shown at 390 px. Resized copies would save about 30 KiB.
3 images in older formats
3 images (324 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.0 g of CO₂ per visit
2.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.00 g of CO₂e: 239.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
Headings skip levels
Headings skip levels (h2 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (7 elements).
2 checks passed
Every image has alt text
All 88 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Zinus | Memory Foam & Hybrid Mattresses, Bed Frames — Free Delivery”.
2 H1 headlines
There are 2 <h1> headlines (“Zinus Mattresses, Bed Frames & Bedroom Furniture” and “Better Zzz's For Everyone™”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
151 internal links, 29 external
The homepage links to 151 pages on zinus.com and 29 external pages.
6 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Shop Zinus for mattress firm comfort, easy-to-assemble bed frames, and sofas. Enjoy free delivery and a 100-night trial…”.
Canonical URL set
The canonical URL is https://www.zinus.com/.
Structured data in place
Structured data found: FAQPage, ItemList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.zinus.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,885 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.zinus.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without an H1
https://www.zinus.com/collections/bed-frames-and-foundations and https://www.zinus.com/pages/compare-mattress-memory-foam have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://www.zinus.com/pages/compare-mattress-hybrid and https://www.zinus.com/collections/sale took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,978 words of copy
The homepage carries about 1,978 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “With every order”.
14 calls to action
The homepage has 14 calls to action, for example “Shop all bedroom >”, “Shop Now” and “With every order”.
13 short forms
13 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 105 testimonial or review blocks, 8 customer or partner logos, a star rating and 13 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zinus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Wingify · Rebuy Personalization Engine · Patrol · Microsoft Clarity · Yotpo Product Reviews · Orbe Geolocation
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- adp
Company
- Headquarters
- Tracy
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on zinus.com, including 18 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.