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ziyad.com website review

Visit site (opens in a new tab)Reviewed 22 October 202636 issues · 86 checks

This review found 36 issues worth fixing on ziyad.com, 18 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.1 sMay 2Oct 172.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.3 s
May 9, 20262.4 s
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.7 s
Jun 27, 20262.8 s
Jul 4, 20262.5 s
Jul 11, 20262.4 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 1, 20262.6 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
108 ms75 msMay 2Oct 1779 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026104 ms
May 9, 202696 ms
May 16, 2026100 ms
May 23, 202695 ms
May 30, 202695 ms
Jun 6, 202695 ms
Jun 13, 202695 ms
Jun 20, 202697 ms
Jun 27, 202692 ms
Jul 4, 202687 ms
Jul 11, 202682 ms
Jul 18, 202679 ms
Jul 25, 202686 ms
Aug 1, 202685 ms
Aug 8, 202680 ms
Aug 15, 202679 ms
Aug 22, 202679 ms
Aug 29, 202680 ms
Sep 5, 202680 ms
Sep 12, 202681 ms
Sep 19, 202686 ms
Sep 26, 202680 ms
Oct 3, 202682 ms
Oct 10, 202681 ms
Oct 17, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ziyad.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ziyad.com at 0.4 s0.4 s
  2. ziyad.com at 0.8 s0.8 s
  3. ziyad.com at 1.1 s1.1 s
  4. ziyad.com at 1.5 s1.5 s
  5. ziyad.com at 1.9 s1.9 s
  6. ziyad.com at 2.3 s2.3 s
  7. ziyad.com at 2.6 s2.6 s
  8. ziyad.com at 3.0 s3.0 s

Speed

8 to fix54
  • Reduce unused JavaScript

    8.0 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.0 s faster on a phone.

  • Render-blocking requests

    6.2 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.2 s.

  • Reduce unused CSS

    4.5 s · 917 KiB

    About 917 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Improve image delivery

    2.9 s · 583 KiB

    6 images could be 583 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 70). Pages that score under 90 lose visitors before the first paint.

  • Google CDN adds 411 ms

    411 ms

    Google CDN costs a phone 411 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 65 KiB

    Polyfills for old browsers add 65 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 943 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Fonts), adding 798 KiB and 447 ms of main-thread time.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

  • Document request latency

    98 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 171 ms

    171 ms

    Your server sent the HTML in 171 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 25.5 s

    25.5 s

    Your largest element takes 25.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Authentic Middle Eastern Foods Your family will love Plan y…”.

  • Time to Interactive: 26.0 s

    26.0 s

    The page becomes fully interactive after 26.0 s. Good is under 3.8 s.

  • First Contentful Paint: 7.6 s

    7.6 s

    The first text or image appears after 7.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 104 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 176 ms

    176 ms

    Scripts block the page for only 176 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.6 MB in 35 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 35 requests on a phone: scripts 1.8 MB (13), stylesheets 1.0 MB (4) and images 1.0 MB (8). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (206 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 155.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8889
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Links look like plain text

    3 links inside paragraphs rely on colour alone to stand out.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 75 internal links, 8 external

    The homepage links to 75 pages on ziyad.com and 8 external pages.

8 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “From heirloom ingredients to newly discovered flavors, the bond between the Ziyad family and yours has helped grow vibr…”.

  • One H1 headline

    Your main headline reads: “Authentic Middle Eastern Foods”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Ziyad - Authentic foods - Your family will love”.

  • Canonical URL set

    The canonical URL is https://www.ziyad.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ziyad.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.ziyad.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (421 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix76
  • 2 pages point its canonical at the homepage

    https://www.ziyad.com/author/mevato and https://www.ziyad.com/author/dmikbelgmfoods-com declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 3 pages share a title

    /, https://www.ziyad.com/author/mevato and https://www.ziyad.com/author/dmikbelgmfoods-com all use the title “Ziyad - Authentic foods - Your family will love”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.ziyad.com/author/mevato and https://www.ziyad.com/author/dmikbelgmfoods-com use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.ziyad.com/recipe/tahini-grape-molasses-squares has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.ziyad.com/careers has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://www.ziyad.com/.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “gform.addAction is not a function”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    34 of 37 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 276 words of copy

    The homepage carries about 276 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Where to Buy” and “Contact”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Contact Us”, “Where to Buy” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ziyad.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on ziyad.com, including 17 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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