zomp.com.au website review

About 504 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 1.4 MB and 658 ms of main-thread time.

5 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).

Google Tag Manager costs a phone 334 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 155 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

5 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.

3 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

37 KiB could be saved by minifying JavaScript.

About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.3 s. Good is under 3.8 s.

Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 292 ms in total while the page loads. Good is under 200 ms.

14 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.9 MB in 224 requests on a phone: scripts 1.4 MB (73), other files 1.0 MB (113) and images 285 KiB (24). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

1 link has no real href, so search engines can't follow it.

The homepage links to 146 pages on zomp.com.au and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://zomp.com.au/collections/new-arrivals, https://zomp.com.au/collections/all-products, https://zomp.com.au/collections/clogs, https://zomp.com.au/collections/espadrilles, https://zomp.com.au/collections/knee-highs and https://zomp.com.au/collections/lace-ups-1 have no meta description, so Google writes the search snippet from whatever text it finds.

https://zomp.com.au/collections/new-arrivals, https://zomp.com.au/collections/all-products, https://zomp.com.au/collections/boots, https://zomp.com.au/collections/clogs, https://zomp.com.au/collections/espadrilles and https://zomp.com.au/collections/flats and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://zomp.com.au/.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

Social proof on the homepage: 16 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 152 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.