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zone3.es website review

Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 81 checks

This review found 33 issues worth fixing on zone3.es, 11 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.9 s1.2 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.7 s
Jul 11, 20263.2 s
Jul 18, 20263.7 s
Jul 25, 20264.5 s
Aug 1, 20263.5 s
Aug 8, 20263.3 s
Aug 15, 20263.2 s
Aug 22, 20262.9 s
Aug 29, 20262.6 s
Sep 5, 20262.3 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
307 ms116 msMay 23Nov 7269 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026139 ms
May 30, 2026143 ms
Jun 6, 2026144 ms
Jun 13, 2026144 ms
Jun 20, 2026145 ms
Jun 27, 2026138 ms
Jul 4, 2026141 ms
Jul 11, 2026145 ms
Jul 18, 2026150 ms
Jul 25, 2026156 ms
Aug 1, 2026163 ms
Aug 8, 2026169 ms
Aug 15, 2026176 ms
Aug 22, 2026179 ms
Aug 29, 2026179 ms
Sep 5, 2026179 ms
Sep 12, 2026204 ms
Sep 19, 2026220 ms
Sep 26, 2026247 ms
Oct 3, 2026273 ms
Oct 10, 2026282 ms
Oct 17, 2026285 ms
Oct 24, 2026281 ms
Oct 31, 2026277 ms
Nov 7, 2026269 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zone3.es (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zone3.es at 0.4 s0.4 s
  2. zone3.es at 0.8 s0.8 s
  3. zone3.es at 1.2 s1.2 s
  4. zone3.es at 1.6 s1.6 s
  5. zone3.es at 2.0 s2.0 s
  6. zone3.es at 2.4 s2.4 s
  7. zone3.es at 2.9 s2.9 s
  8. zone3.es at 3.3 s3.3 s

Speed

11 to fix58
  • Render-blocking requests

    1.2 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,511 HTML elements

    The page has 4,511 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    300 ms · 747 KiB

    About 747 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    600 ms · 211 KiB

    4 images could be 211 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Klaviyo, Shopify and Yotpo and others), adding 1.8 MB and 524 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 101 KiB

    About 101 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 130 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (130 KiB).

  • Shopify adds 191 ms

    191 ms

    Shopify costs a phone 191 ms of main-thread work and 917 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 203 ms

    203 ms

    Klaviyo costs a phone 203 ms of main-thread work and 618 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 29 KiB

    29 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 18 KiB

    18 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    152 KiB

    152 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 68 ms

    68 ms

    Your server sent the HTML in 68 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.9 s

    8.9 s

    Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Person swimming underwater wearing a Zone3 wetsuit and cap.”.

  • Time to Interactive: 17.4 s

    17.4 s

    The page becomes fully interactive after 17.4 s. Good is under 3.8 s.

  • Speed Index: 7.8 s

    7.8 s

    Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 258 ms

    258 ms

    Real visitors wait 258 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 94% slower for real visitors

    +94%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 139 ms to 269 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 281 ms

    281 ms

    Scripts block taps and scrolling for 281 ms in total while the page loads. Good is under 200 ms.

6 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 562 ms

    562 ms

    Real visitors wait 562 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.1 MB in 396 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 396 requests on a phone: scripts 1.9 MB (220), images 873 KiB (24) and other files 854 KiB (123). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8793
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Elements must only use permitted ARIA attributes (8 elements)

    Elements must only use permitted ARIA attributes: 8 elements on the page fail this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “ZONE3 ES | Neoprenos, Tritrajes y Gafas De Natación – ZONE3 ESPAÑA”.

  • Meta description is long (215 characters)

    Your meta description is 215 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 235 internal links, 0 external

    The homepage links to 235 pages on zone3.es and 0 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “ZONE3 ESPAÑA”.

  • Canonical URL set

    The canonical URL is https://zone3.es/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://zone3.es/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,969 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://zone3.es/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://zone3.es/pages/zone3-wetsuit-guide, https://zone3.es/pages/zone3-triwear-guide, https://zone3.es/pages/zone3-swimwear-guide and https://zone3.es/pages/zone3-goggle-guide have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    27 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 725 words of copy

    The homepage carries about 725 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Ex-Demo” and “SHOP NOW”.

  • 9 short forms

    9 short forms (3 fields at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zone3.es, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Mp Size Chart · Yotpo Product Reviews · Deluxe Customer Accounts · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Inbox · Hreflang Manager · Smart Seo · Orbe Geolocation · Specification And Compare · Forms · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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