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zoneandco.com website review

Visit site (opens in a new tab)Reviewed 28 October 202633 issues · 88 checks

This review found 33 issues worth fixing on zoneandco.com, 12 of them high impact, across 88 checks. The most urgent: page weight: 51.2 MB in 225 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.6 sMay 16Oct 242.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20261.7 s
Jul 11, 20261.9 s
Jul 18, 20261.7 s
Jul 25, 20261.9 s
Aug 1, 20262.2 s
Aug 8, 20262.1 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.2 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
171 ms112 msMay 16Oct 24164 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026119 ms
May 23, 2026123 ms
May 30, 2026121 ms
Jun 6, 2026131 ms
Jun 13, 2026153 ms
Jun 20, 2026158 ms
Jun 27, 2026153 ms
Jul 4, 2026145 ms
Jul 11, 2026125 ms
Jul 18, 2026123 ms
Jul 25, 2026129 ms
Aug 1, 2026129 ms
Aug 8, 2026131 ms
Aug 15, 2026146 ms
Aug 22, 2026144 ms
Aug 29, 2026145 ms
Sep 5, 2026154 ms
Sep 12, 2026153 ms
Sep 19, 2026138 ms
Sep 26, 2026136 ms
Oct 3, 2026129 ms
Oct 10, 2026130 ms
Oct 17, 2026158 ms
Oct 24, 2026164 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zoneandco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zoneandco.com at 0.8 s0.8 s
  2. zoneandco.com at 1.6 s1.6 s
  3. zoneandco.com at 2.4 s2.4 s
  4. zoneandco.com at 3.2 s3.2 s
  5. zoneandco.com at 4.0 s4.0 s
  6. zoneandco.com at 4.7 s4.7 s
  7. zoneandco.com at 5.5 s5.5 s
  8. zoneandco.com at 6.3 s6.3 s

Speed

14 to fix37
  • Cookie-Script.com adds 2.8 s

    2.8 s

    Cookie-Script.com costs a phone 2.8 s of main-thread work and 37 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.4 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 12.2 s

    A phone's processor spends 12.2 s on main-thread work while loading, 7.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    950 ms · 49.2 MB

    87 files are served with short cache lifetimes, so returning visitors download them again (49.2 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Cookie-Script.com, Google Tag Manager and website-files.com and others), adding 50.5 MB and 4.9 s of main-thread time.

  • website-files.com adds 306 ms

    306 ms

    website-files.com costs a phone 306 ms of main-thread work and 49.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 833 ms

    833 ms

    Google Tag Manager costs a phone 833 ms of main-thread work and 691 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 820 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    799 KiB

    About 799 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    300 ms · 246 KiB

    13 images could be 246 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 281 ms

    281 ms

    Facebook costs a phone 281 ms of main-thread work and 223 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 274 ms

    274 ms

    Hubspot costs a phone 274 ms of main-thread work and 136 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,732 HTML elements

    The page has 2,732 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 65 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 20.7 s

    20.7 s

    The page becomes fully interactive after 20.7 s. Good is under 3.8 s.

  • Total Blocking Time: 2.4 s

    2.4 s

    Scripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.9 s

    5.9 s

    Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The AI operating system for finance teams in NetSuite”.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 33% slower for real visitors

    +33%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 119 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • 17 images without width and height

    17 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 462 ms

    462 ms

    Real visitors wait 462 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 51.2 MB in 225 requests

    51.2 MB

    Your homepage downloads 51.2 MB in 225 requests on a phone: media 48.3 MB (29), scripts 1.7 MB (68) and images 795 KiB (70). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    153 KiB

    2 images are downloaded at several times the size a phone draws them, for example 611fec586aeb35d5bcac760e/69cc0281a7e747e77ec90e15_11737964-h at 1,280 px wide, shown at 282 px. Resized copies would save about 153 KiB.

  • 2 images in older formats

    2 images (208 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (101 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 14.5 g of CO₂ per visit

    14.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 14.52 g of CO₂e: 1742.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9797
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (18 elements).

2 checks passed
  • Every image has alt text

    All 64 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 2 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 14 links with vague text

    14 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 123 internal links, 4 external

    The homepage links to 123 pages on zoneandco.com and 4 external pages.

8 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Eliminate financial friction with the Zone. Native to NetSuite and flexible by design, our modular solutions help you s…”.

  • One H1 headline

    Your main headline reads: “The AI operating system for finance teams in NetSuite”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Zone & Co | NetSuite Apps for Automated Financial Operations”.

  • Canonical URL set

    The canonical URL is https://www.zoneandco.com/.

  • Structured data in place

    Structured data found: Corporation.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.zoneandco.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,698 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.zoneandco.com/llms.txt (24 KiB, 99 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 1 linked page hidden from search

    https://www.zoneandco.com/treasury/zoneliquidity is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    36 of 38 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,424 words of copy

    The homepage carries about 1,424 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a demo”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Learn more”, “Quote to cash” and “Book a demo”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 7 testimonial or review blocks, 10 trust badges and “4,500+ Customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zoneandco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Tag Manager
Hosting
Webflow

Upkeep, stack, hiring and company data from programmable.info

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