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zostel.com website review
Visit site (opens in a new tab)Reviewed 26 October 202642 issues · 85 checks
This review found 42 issues worth fixing on zostel.com, 21 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
58FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.1 s |
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 275 ms |
| May 16, 2026 | 274 ms |
| May 23, 2026 | 276 ms |
| May 30, 2026 | 276 ms |
| Jun 6, 2026 | 277 ms |
| Jun 13, 2026 | 276 ms |
| Jun 20, 2026 | 277 ms |
| Jun 27, 2026 | 277 ms |
| Jul 4, 2026 | 277 ms |
| Jul 11, 2026 | 278 ms |
| Jul 18, 2026 | 277 ms |
| Jul 25, 2026 | 277 ms |
| Aug 1, 2026 | 276 ms |
| Aug 8, 2026 | 278 ms |
| Aug 15, 2026 | 288 ms |
| Aug 22, 2026 | 299 ms |
| Aug 29, 2026 | 308 ms |
| Sep 5, 2026 | 317 ms |
| Sep 12, 2026 | 318 ms |
| Sep 19, 2026 | 317 ms |
| Sep 26, 2026 | 317 ms |
| Oct 3, 2026 | 318 ms |
| Oct 10, 2026 | 321 ms |
| Oct 17, 2026 | 325 ms |
| Oct 24, 2026 | 328 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.7 s
4.1 s
5.4 s
6.8 s
8.1 s
9.5 s
10.8 s
Speed
Use efficient cache lifetimes
5.4 s · 1.4 MB54 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Improve image delivery
1.8 s · 3.0 MB78 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.
Reduce unused JavaScript
2.5 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Main-thread work: 11.3 s
A phone's processor spends 11.3 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.1 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 16
16/100Your mobile performance score is 16. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,307 HTML elements
The page has 5,307 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (posthog.com, Google Tag Manager and Google CDN and others), adding 1.8 MB and 1.3 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 513 ms. During a long task the page ignores taps.
posthog.com adds 433 ms
433 msposthog.com costs a phone 433 ms of main-thread work and 127 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 335 ms
335 msGoogle Tag Manager costs a phone 335 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 260 ms
260 msGoogle CDN costs a phone 260 ms of main-thread work and 731 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 62 KiBPolyfills for old browsers add 62 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.69
0.69For real visitors the layout shifts by 0.69 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 14.8 s
14.8 sYour largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Travellers staying at Zostel”.
Time to Interactive: 31.1 s
31.1 sThe page becomes fully interactive after 31.1 s. Good is under 3.8 s.
Speed Index: 13.4 s
13.4 sVisually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.6
0.6The layout shifts by 0.6 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 365 ms
365 msReal visitors wait 365 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 275 ms to 328 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 777 ms
777 msReal visitors wait 777 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 9.4 MB in 256 requests
9.4 MBYour homepage downloads 9.4 MB in 256 requests on a phone: images 5.6 MB (107), scripts 2.6 MB (58) and other files 679 KiB (75). Under 2 MB keeps phones on slow connections fast.
9 images far larger than shown
1.1 MB9 images are downloaded at several times the size a phone draws them, for example 20250423140840.jpg at 1,620 px wide, shown at 390 px. Resized copies would save about 1.1 MB.
An image on the first screen is lazy-loaded
20250423140840.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (126 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.7 g of CO₂ per visit
2.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.67 g of CO₂e: 320.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
30 text elements with low contrast
30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (6 elements)
Interactive controls must not be nested: 6 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (29 elements)
All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 47 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (193 characters)
Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.
23 internal links, 7 external
The homepage links to 23 pages on zostel.com and 7 external pages.
5 checks passed
Title: 53 characters
Your title is a healthy 53 characters: “Zostel | World's largest backpacker hostels franchise”.
Structured data in place
Structured data found: FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.zostel.com/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
54%The HTML your server sends has 223 of the 411 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
llms.txt published
The site publishes https://www.zostel.com/llms.txt (3 KiB, 21 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without an H1
https://www.zostel.com/zostel, https://www.zostel.com/zostel-plus, https://www.zostel.com/zostel-homes, https://www.zostel.com/zo-houses, https://www.zostel.com/zo-trips and https://www.zostel.com/destinations have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.zostel.com/zostel-homes, https://www.zostel.com/zo-trips and https://www.zostel.com/blog have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://www.zostel.com/merchandise took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
23 small tap targets
23 of 79 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Framing 'https://www.google.com/' violates the following report-only Content Security Policy directive: "frame-ancestor…”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 411 words of copy
The homepage carries about 411 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Login / Sign Up”.
6 calls to action
The homepage has 6 calls to action, for example “Apply Now”, “Subscribe” and “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zostel.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on zostel.com, including 22 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.