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zurno.com website review

Visit site (opens in a new tab)Reviewed 12 November 202639 issues · 69 checks

This review found 39 issues worth fixing on zurno.com, 11 of them high impact, across 69 checks. The most urgent: page weight: 67.0 MB in 194 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.2 sMay 23Nov 72.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.9 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.5 s
Oct 24, 20262.4 s
Oct 31, 20262.4 s
Nov 7, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
142 ms99 msMay 23Nov 7129 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026104 ms
May 30, 2026108 ms
Jun 6, 2026112 ms
Jun 13, 2026120 ms
Jun 20, 2026128 ms
Jun 27, 2026130 ms
Jul 4, 2026137 ms
Jul 11, 2026133 ms
Jul 18, 2026137 ms
Jul 25, 2026135 ms
Aug 1, 2026128 ms
Aug 8, 2026135 ms
Aug 15, 2026124 ms
Aug 22, 2026120 ms
Aug 29, 2026129 ms
Sep 5, 2026130 ms
Sep 12, 2026133 ms
Sep 19, 2026136 ms
Sep 26, 2026135 ms
Oct 3, 2026130 ms
Oct 10, 2026128 ms
Oct 17, 2026129 ms
Oct 24, 2026128 ms
Oct 31, 2026129 ms
Nov 7, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zurno.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zurno.com at 1.5 s1.5 s
  2. zurno.com at 2.9 s2.9 s
  3. zurno.com at 4.4 s4.4 s
  4. zurno.com at 5.9 s5.9 s
  5. zurno.com at 7.3 s7.3 s
  6. zurno.com at 8.8 s8.8 s
  7. zurno.com at 10.3 s10.3 s
  8. zurno.com at 11.8 s11.8 s

Speed

6 to fix61
  • Use efficient cache lifetimes

    65.4 MB

    7 files are served with short cache lifetimes, so returning visitors download them again (65.4 MB).

  • 1 third-party service on the page

    1 third-party service load with your homepage (cloudfront.net), adding 65.4 MB and 0 ms of main-thread time.

  • cloudfront.net adds 0 ms

    0 ms

    cloudfront.net costs a phone 0 ms of main-thread work and 65.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,545 HTML elements

    The page has 1,545 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 237 ms. During a long task the page ignores taps.

  • Improve image delivery

    234 KiB

    13 images could be 234 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    200 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Reduce unused JavaScript

    150 ms · 30 KiB

    About 30 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.9 s

    7.9 s

    Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner 00963a7c-a1e4-4c56-bebd-f8b28f6ff202”. Most of its time is element render delay (10.3 s).

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 8.1 s

    8.1 s

    The page becomes fully interactive after 8.1 s. Good is under 3.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 67% slower for real visitors

    +67%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 827 ms

    827 ms

    Real visitors wait 827 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 259 ms

    259 ms

    Scripts block taps and scrolling for 259 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

4 checks passed
  • Real-user INP: 115 ms

    115 ms

    Real visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.015

    0.015

    The layout barely moves while loading (CLS 0.015, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 67.0 MB in 194 requests

    67.0 MB

    Your homepage downloads 67.0 MB in 194 requests on a phone: media 65.4 MB (10), images 881 KiB (83) and scripts 464 KiB (36). Under 2 MB keeps phones on slow connections fast.

  • About 19.0 g of CO₂ per visit

    18.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 18.98 g of CO₂e: 2277.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fix76
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

SEO

9 to fixGoogle 10057
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (12 characters)

    Your title is only 12 characters: “ZURNO - Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (19 characters)

    Your meta description is only 19 characters: “ZURNO App Home Page”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://zurno.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at zurno.com/robots.txt, the first file search crawlers ask for.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 406 words, but the HTML your server sends has only 2. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://zurno.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    121 of 140 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix40
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 406 words of copy

    The homepage carries about 406 words of visible text.

1 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop” and “[email protected]”.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zurno.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on zurno.com, including 16 speed issues, 9 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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