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zurno.com website review
Visit site (opens in a new tab)Reviewed 12 November 202639 issues · 69 checks
This review found 39 issues worth fixing on zurno.com, 11 of them high impact, across 69 checks. The most urgent: page weight: 67.0 MB in 194 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #93,249 of 103,624 reviewed websitesbeats 8%
- #54,677 of 57,830 online storesbeats 4%
- #50,259 of 52,644 Shopify storesbeats 4%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
| Nov 7, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 133 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 135 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 124 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 130 ms |
| Sep 12, 2026 | 133 ms |
| Sep 19, 2026 | 136 ms |
| Sep 26, 2026 | 135 ms |
| Oct 3, 2026 | 130 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 128 ms |
| Oct 31, 2026 | 129 ms |
| Nov 7, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
65.4 MB7 files are served with short cache lifetimes, so returning visitors download them again (65.4 MB).
1 third-party service on the page
1 third-party service load with your homepage (cloudfront.net), adding 65.4 MB and 0 ms of main-thread time.
cloudfront.net adds 0 ms
0 mscloudfront.net costs a phone 0 ms of main-thread work and 65.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,545 HTML elements
The page has 1,545 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 237 ms. During a long task the page ignores taps.
Improve image delivery
234 KiB13 images could be 234 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
200 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
Reduce unused JavaScript
150 ms · 30 KiBAbout 30 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 33 ms
33 msYour server sent the HTML in 33 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.9 s
7.9 sYour largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner 00963a7c-a1e4-4c56-bebd-f8b28f6ff202”. Most of its time is element render delay (10.3 s).
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 8.1 s
8.1 sThe page becomes fully interactive after 8.1 s. Good is under 3.8 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 67% slower for real visitors
+67%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 827 ms
827 msReal visitors wait 827 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 259 ms
259 msScripts block taps and scrolling for 259 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
4 checks passed
Real-user INP: 115 ms
115 msReal visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.015
0.015The layout barely moves while loading (CLS 0.015, good is under 0.1).
Images and page weight
Page weight: 67.0 MB in 194 requests
67.0 MBYour homepage downloads 67.0 MB in 194 requests on a phone: media 65.4 MB (10), images 881 KiB (83) and scripts 464 KiB (36). Under 2 MB keeps phones on slow connections fast.
About 19.0 g of CO₂ per visit
18.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 18.98 g of CO₂e: 2277.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (12 characters)
Your title is only 12 characters: “ZURNO - Home”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (19 characters)
Your meta description is only 19 characters: “ZURNO App Home Page”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://zurno.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at zurno.com/robots.txt, the first file search crawlers ask for.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 406 words, but the HTML your server sends has only 2. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://zurno.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
121 of 140 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 406 words of copy
The homepage carries about 406 words of visible text.
1 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop” and “[email protected]”.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zurno.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on zurno.com, including 16 speed issues, 9 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.