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zydusmart.com website review
Visit site (opens in a new tab)Reviewed 12 November 202638 issues · 85 checks
This review found 38 issues worth fixing on zydusmart.com, 15 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #30,177 of 106,317 reviewed websitesbeats 66%
- #20,009 of 59,911 online storesbeats 60%
- #19,349 of 54,621 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.5 s |
| Nov 7, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 30, 2026 | 187 ms |
| Jun 6, 2026 | 187 ms |
| Jun 13, 2026 | 188 ms |
| Jun 20, 2026 | 194 ms |
| Jun 27, 2026 | 194 ms |
| Jul 4, 2026 | 197 ms |
| Jul 11, 2026 | 199 ms |
| Jul 18, 2026 | 194 ms |
| Jul 25, 2026 | 193 ms |
| Aug 1, 2026 | 189 ms |
| Aug 8, 2026 | 194 ms |
| Aug 15, 2026 | 200 ms |
| Aug 22, 2026 | 207 ms |
| Aug 29, 2026 | 203 ms |
| Sep 5, 2026 | 195 ms |
| Sep 12, 2026 | 192 ms |
| Sep 19, 2026 | 196 ms |
| Sep 26, 2026 | 213 ms |
| Oct 3, 2026 | 223 ms |
| Oct 10, 2026 | 228 ms |
| Oct 17, 2026 | 229 ms |
| Oct 24, 2026 | 212 ms |
| Oct 31, 2026 | 207 ms |
| Nov 7, 2026 | 199 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.4 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,330 HTML elements
The page has 3,330 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Clarity and others), adding 1.1 MB and 795 ms of main-thread time.
Reduce unused JavaScript
300 ms · 587 KiBAbout 587 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 478 ms
478 msGoogle Tag Manager costs a phone 478 ms of main-thread work and 504 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 66 KiBAbout 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google CDN adds 135 ms
135 msGoogle CDN costs a phone 135 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.
Improve image delivery
84 KiB5 images could be 84 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
11 KiB2 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 14.7 s
14.7 sThe page becomes fully interactive after 14.7 s. Good is under 3.8 s.
Largest Contentful Paint: 6.3 s
6.3 sYour largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “ZydusMart by Zydus”. Most of its time is resource load delay (2.6 s).
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 824 ms
824 msReal visitors wait 824 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 335 ms
335 msScripts block taps and scrolling for 335 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 187 ms to 199 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 193 ms
193 msReal visitors wait 193 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 186 requests
3.4 MBYour homepage downloads 3.4 MB in 186 requests on a phone: images 1.3 MB (57), scripts 1.2 MB (50) and other files 591 KiB (53). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
1920x600_Sugar_Free_JK_Digital_banner_Desktop_138b43a7-a3ad- is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.0 g of CO₂ per visit
0.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
36 text elements with low contrast
36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
25 images without alt text
25 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
47 links without text
47 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (7 elements)
ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (18 characters)
Your title is only 18 characters: “ZydusMart by Zydus”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“” and “Add to Wishlist”). One clear main headline is easier for people and search engines.
Structured data has 4 problems
Structured data found (Organization and WebSite) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("#")”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
322 internal links, 0 external
The homepage links to 322 pages on zydusmart.com and 0 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://zydusmart.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://zydusmart.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,563 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://zydusmart.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
https://zydusmart.com/collections/baby-care, https://zydusmart.com/collections/baby-moisturizer, https://zydusmart.com/collections/baby-wash, https://zydusmart.com/collections/body-care, https://zydusmart.com/collections/body-lotion and https://zydusmart.com/collections/talc and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages slow to respond
https://zydusmart.com/products/equalstwo-diaper-rash-cream-50-gm-carton, https://zydusmart.com/products/equalstwo-baby-massage-oil-100-ml-carton and https://zydusmart.com/collections/baby-moisturizer took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 115 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “subscribe is not defined”.
2 checks passed
Tap targets are thumb-sized
74 of 77 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 370 words of copy
The homepage carries about 370 words of visible text.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact Us”, “Order note” and “Apply”.
27 short forms
27 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zydusmart.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 1 app. It is code from another company running for your shoppers.
Apps your storefront loads
Boost Ai Search Filter
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on zydusmart.com, including 17 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.